improving conference services acui national conference presentation
TRANSCRIPT
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The View From the Outside In Joint Perspectives in Improving Your
Conference and Event Services
2014 ACUI Annual Conference April 8, 2014
Presented By Carlos Costa and Chuck Salem
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The BenefitsRevenue
Generation
Auxiliary Revenue Generator
Source: ACCED-I Benchmarking Study 2009
Gross Sales
< 50K
50K - 149K
150K - 399K
400K - 699K
700K - 999K
1M - 2.49M
2.5M - 4.9M
5M >
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Auxiliary Revenue Generator
Source: ACCED-I Benchmarking Study 2009
The BenefitsRevenue
Generation
Net Revenue
Unknown
<50K
50K - 149K
150K - 399K
400K - 699K
700K - 999K
1M >
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Soft ROI
Enrollment Marketing
Brand Awareness
Educational Mission
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Soft ROI
Year-Round Campus Life
Town/Gown Relationships
Student Staff Development
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CASE STUDIES
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• The View From The Outside• What We Look For• What You Can Do On Your
Own
7
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Cas
e W
este
rn
Res
erve
Uni
vers
ity
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Cas
e W
este
rn
Res
erve
Uni
vers
ity • Merger of Case Institute of Technology and Western Reserve University in 1967
• Top 50 National University (ranked 38th) according to US News and World Report
• 500 acre campus that is the centerpiece of Cleveland’s cultural district
• Total FTE = 9,636
Institution Profile
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• Primary Meeting Venues– Tinkham Veale University
Center (Opening August 2014)
• Ballroom seating 700• 12 meeting rooms seating 6-
90
– Thwing Center• Excelsior Ballroom and 10
additional rentable meeting rooms and lounges
Product ProfileC
ase
Wes
tern
R
eser
ve U
nive
rsity
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The Consulting Process
190’s
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Uni
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The Consulting Outcomes
190’s
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Res
erve
Uni
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ity
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Uni
vers
ity o
f Nev
ada
Las
Vega
s
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Uni
vers
ity o
f Nev
ada
Las
Vega
s • Founded in 1957 as a branch college of the University of Nevada
• Fast-growing urban, primarily commuter student public university
• Approximately 10 minutes from both LAS and the Vegas Strip
• Total FTE = 27,389
Institution Profile
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Uni
vers
ity o
f Nev
ada
Las
Vega
sProduct Profile
• Residential Capacity• 2,000 beds
• Primary Dining Facilities • Residential Dining
commons• 350 people
• Student Union Dining • 500 people
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Uni
vers
ity o
f Nev
ada
Las
Vega
sProduct Profile
• Primary Meeting Venues• Student Union
• Ballroom seating 1,000
• Theatre seating 300• 13 meeting rooms
seating 25-300
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Uni
vers
ity o
f Nev
ada
Las
Vega
sProduct Profile• Primary Meeting Venues
• Student Recreation & Wellness Center• 2 Multipurpose courts• 4 court gymnasium• 2 small meeting rooms• Natatorium
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Uni
vers
ity o
f Nev
ada
Las
Vega
sProduct Profile
• Primary Meeting Venues• University Outdoor
Space• 4 large spaces with
capacity of up to 10,000 people
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Uni
vers
ity o
f Nev
ada
Las
Vega
sThe Consulting Process
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Uni
vers
ity o
f Nev
ada
Las
Vega
sThe Consulting Outcomes
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xxxx
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Rut
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Institution ProfileR
utge
rs U
nive
rsity
Stud
ent C
ente
rs
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Product ProfileR
utge
rs U
nive
rsity
Stud
ent C
ente
rs
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The Consulting Process
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The Consulting Outcomes
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For More Information
Chuck SalemPresident
Unique Venues814-254-1310
Kelsey FinnExecutive Director, ASUC Auxiliary
University of California Berkeley510-642-5420