improving web content management with semantic technologiesaflux.in/files/websemantica_globo.pdf ·...
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CONTENT MANAGEMENT WITH SEMANTIC TECHNOLOGIES
globo.comFernando Carolo and Leonardo Burlamaqui
IMPROVING WEB
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WHO WE ARELeading Brazilian Media Group
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BROADCAST MOVIES PAY TV INTERNET
EVENTS MUSIC
PUBLISHING
NEW VENTURES NEWSPAPERRADIO NETWORK
Multi-brand, diversified media company
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64% audience reach in Brazil*
31.2MM
unique visitors/month*
* source: comScore, 04/11
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Intelligence / strategy
Product design & development
Tools and infra-structure
Lab / startups
TECHNOLOGY AND SERVICE PROVIDER FOR THE GROUP
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HOW IT STARTED
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Web sites cover the same subjects with
DIFFERENT POINTS OF VIEW
E.G. Romário de Souza Faria
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globoesporte.comFormer soccer player and coach
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Representative forthe state of Rio de Janeiro
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Celebrity
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How to cross-link all content about Romário?
Are different sites covering the same story?
Are semantic technologies useful for this?
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WHAT WE DID
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Annotation tool
Ontology design
R&D project started in January ‘09
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Annotation tool
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Embedded into our existing CMSs
Web CMS (based on Django)
Video publishing system (developed in-house)
Blogs (based on WordPress)
Common UX for content producers
Interface adapts itself to ontology
Annotations stored in triple store
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Interface follows the ontology
Fields
Search ranges
Suggest as you type
Automatic concept extraction
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Ontology Design
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Information architects turned into ontology engineers, work with domain experts
One team designs upper ontology / provides training
More design, less software development
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Unified Foundational Ontology (UFO)(1)(2)(3)(4) used for conceptual models
Common methodology keeps everyone aligned
Modeling framework for ontologies
Serves as lingua franca for ontology engineers
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Rigid
Non-sortal
Rigid
Sortal
Anti-rigid
Sortal
Rigid
Sortal
Upper ontology
Sports ontology News ontology
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EXAMPLES
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GENERAL ELECTIONS OCTOBER ’10
NEWS
BUSINESS AND HEALTH
Topic pages for candidates, parties and states
Companies and stock markets, supplemented with real-time information
Medical specialties and wellness topics
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SWITCH FROM SECTIONS TO CONCEPTS
SPORTS
CROSS-LINKS BETWEEN NEWS SITE AND TV PROPERTIES
Leagues, teams, players, matches
globoesporte.com
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benefits
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New ways to organize content / find related material
Explicit relationships / derived from content / reasoning
Up to date topic pages with little editorial effort
Seamless navigation leading users into flow state
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to do
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External references for content producers (e.g., DBpedia)
NLP tools for concept extraction
Linked Open Data
RDFa
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TAKE OUTS
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Collaborative ontology design using UFO
Reusable, intelligent code base
Common user interface for content producers
Annotate once, present everywhere
Seamless, immersive user experience
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(1) Guizzardi, G. “Ontological Foundations for Structural Conceptual Models”, Telematica Instituut Fundamental Research Series No. 15. The Netherlands: Universal Press, ISBN 90-75176-81-3, 2005.
(2) Guizzardi, G.; Wagner, G. “Using the Unified Foundational Ontology (UFO) as a Foundation for General Conceptual Modeling Languages”. In: Theory and Application of Ontology. Berlim: Springer-Verlag, 2010.
(3) Baumman, B. “Prying Apart Semantics and Implementation: Generating XML Schemata Directly from Ontologically Sound Conceptual Models”. In: Proceedings of Balisage: The Markup Conference. Montreal, 2009.
(4) Guizzardi, G.; Falbo, R. A.; Guizzardi, R. S. S. “Grounding Software Domain Ontologies in the Unified Foundational Ontology (UFO): The Case of the ODE Software Process Ontology”. 11th Iberoamerican Conference on Software Engineering; Recife, Brazil, 2008.
references