Cand.med.vet

1996

Cerfied

professional

facilitator

NLP

Business

Practitioner

Improving Your Business by Optimizing YourReminder System

• In no ones pocket

• Work with clinics no matter ifthey are corporates or not

• On good terms with most clinics, companies and corporates

• Time

• System limitations

• Data

• Resistance

160 in 7.000 cat owners in the Randers area receives

reminders from RD

1.000 out of 2.000 activeclients receives reminders

500 of 1.000 reminders results in a booking

1 in 10 responds to a dental reminder

30 days between vacc and dental reminder

Why do we vaccinate?Against what?

1.800 active x 50% with reminders x 50% response rate = 450 vacc.

1.800 active x 75% with reminders x 75% response rate = 1.013 vacc.

• Individual clients

• Manual ”reading” of data

• Manual sending of SMS & e-mail

• Facebook discussions

• Data from 12 clinics

Clinic 1

Active clients 1688

Vaccinations 784 46%

Dentals 57 3%

Clinic 2

Active clients 1777

Vaccinations 594 33%

Dentals 334 19%

Annual turnover vaccination: 273.000,-

= 1.000 vaccinations

8 ”dentals” in march 2016

Clinic 1

Active clients 1688

Vaccinations 784 46%

Dentals 57 3%

Clinic 2

Active clients 1777

Vaccinations 594 33%

Dentals 334 19%

Clinic 1

Active clients 1688

Vaccinations 1444 85%

Dentals 96 6%

Clinic 2

Active clients 1777

Vaccinations 950 53%

Dentals 400 23%

377.000/261

8/mth.

% clients with active reminders

1.800 active x 50% with reminders x 50% response rate = 450 vacc.

1.800 active x 75% with reminders x 75% response rate = 1.013 vacc.

Why?

Prevention is betterthan cure

Good for pets

99% healthy (= prevention) 1% ill (= treatment)

Good for business

Vet Office assistant

Student worker

• Dental

• Senior check

• Cronic patients / bloodwork

• Cartrophen

• Weight

• Fleas

• Suprelorin

• Ypozane

VACCINATION

DATE

+ + +

Response rate:Phone > SMS > e-mailPostcard ???

Costumer experience journey – touch points

Website Phone ”e-mail” Reception Receptionist Vet Receptionist

Communication between visits

The PerfectConsultation

Reminder with pre-bookedappointment

Dental expert

Free dental check ups:• Campaign 1-2 / year• Reminders 6 -12 mths.

Business vet

IIIIII

- 24 mdr. - 13 mdr. I dag

Dog

Cat

Young Adult Senior

CDY CDA CDS

CCY CDA CCS

Ow

ne

rsin

tere

sse

ThemeDevelop

mentPrice Care

Targited campagns

2 x

Targ

itgr

ou

p

Campagn site

24 – 18 mth.584 dogs543 cats

Download the full presentation on www.praqtice.dk