Imryn Gill & Logan Militzer

www.licases.weebly.com/

Mission Statement

“Our mission is to set standards of excellence by creating quality, unique iPad cases created by our customers

the way they want it by simply choosing a design.”

Product

Our product is a iPad case the customer creates by choosing colours on premade templates.

It is a unique idea because our competitors don’t allow the freedom to let the customers create their own custom iPad case.

Product & Supplier

Silicon custom made iPad cases Supplier for rubber cases is

Amazon.com Screening is done by Promo Plus

Advertising

Finances

2 dollars to buy a single case Start up money is coming out of our

pockets The start up cost is $12,800 The rates for screening are:

Units Cost per unit

1000 $4.17

3000 $4.07

5000 $4.02

10000 $3.93

Finances II

Our cost for our product:Plate= $62 (Base) ($.16 per case) Case=$4.50 Shipping =$2 (Canada) $3 (USA)-Consumer pays

Screening = 1000 units= $4.07 per case Pay pal: 2.9% plus $.30 fee= $.80Our profit= $7.42 per caseFinal price $19.95 (includes shipping)

Advertising

Facebook page (free): we can do special promotions for each like and share. We can have pictures of new designs that are created

Twitter Account (free): Special offers/promos will be offered for re-tweets and follows

YouTube channel (free): we can have videos with new designs and new products

Shipping

For our shipping we will use Canada Post it usually takes 5-7 business days

Shipping by ground: To USA: $3.00 To Canada: $2.00

Customer Payments

Our payments are going to be done using PayPal.

PayPal Commonly Charges Money Receivers (Sellers) a 30 Cent Fee + 2.9% Surcharge.

Cost per case is 2.9% + $.30 fee= $.80 per unit

Customer Service

Customer contact through email Quality FAQs on website

Target Market

Our target market is the people who own an iPad and know how to use a computer and use it regularly.

These people are normally pre-teens, teens, and adults (19-60 years old) who use computers

More specific with numbers

Goals

To make a product that will satisfy our customers and meet their expectations

To make a reasonable number of sales, such as 750 units

To have great customer service, so that our customers can come to us with whatever problems they have

To have very good advertising so that people know our name

Competition

Coolcases.ca Amazon.com Ebay.com zazzle.ca cafepress.com caseable.com zagg.com artscow.com

Growth

In our future, we would like to expand to different tablets such as the iPad Mini and the Samsung Galaxy Tab 10.1.

We would like to release new tablet designs for holidays such as Christmas, Easter, and Halloween.

We could also give discounts to someone liking our Facebook page.

Total iPads sold: 84 million: .5% $8.37 Million in sales. Profit: $1.1 Million.

Potential problems & solutions A potential problem is losing money by not

making enough sales-A solution for this is to use advertising to keep our name in customers minds We obtaining customers by Marketing on

Facebook and Twitter. We can retain repeat customers by giving deals

such and buy on, get on half off or give a percentage off.

A problem is if our competitors undersell their product.

-A solution is to market our product differenty

Conclusion

To create customized iPad skins that are created by the customer.

If we sell 5 units a day, we will make $37.10 everyday. ($13,541.50 a year)

By following this business plan, LI Cases will meet its goals in the future.

We will see growth, profit, and customer satisfaction. In the end our goal is for our customers will

remember the name LI cases and will recommend it to everybody they know

Our cases rise above our competitors because no other company gives you the freedom to create the case the way you want