ims technology report asia pacific 2016 · ims technology report asia pacific 2016 david boyle, evp...
TRANSCRIPT
![Page 1: IMS Technology Report Asia Pacific 2016 · IMS Technology Report Asia Pacific 2016 David Boyle, EVP Insight, BBC Worldwide Content courtesy of. ... get online access to our research](https://reader033.vdocument.in/reader033/viewer/2022043018/5f3adc7474e18e7734220e19/html5/thumbnails/1.jpg)
@beglen
IMS Technology Report Asia Pacific 2016
David Boyle, EVP Insight, BBC Worldwide
Content courtesy of
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@beglen
MIDiA Research is a research, data and analysisservice focused on the intersection of media &technology. Our reports leverage proprietaryconsumer data,market forecasts and indices.
I am a music, media and technology analyst andconsultant of 17 years standing, I previously heldsenior positions at Jupiter and Forrester Research, Inow head up MIDiA Research.
MIDiA Research clients pay a one-off annual fee toget online access to our research reports and datato get unique insight into the digital content andconsumer technology marketplaces.
Mark Mulligan
Content supplied by MIDIA.
About the author:
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PART 1: Streaming
PART 2: Beyond the audio
PART 3: Messaging and the future
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RECORDED MUSIC:
Streaming is changing everything
IMS 2012Streaming
grows engagementand spend
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RECORDED MUSIC:
Streaming is changing everything
IMS 2012 IMS 2016Streaming
grows engagementand spend
Streaming CANNIBALISES spend
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RECORDED MUSIC:
Streaming is changing everything
IMS 2012 IMS 2016Streaming
grows engagementand spend
Streaming CANNIBALISES spend27%havestoppedorreducedbuyingdownloads
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RECORDED MUSIC:
Streaming is changing everything
IMS 2012 IMS 2016Streaming
grows engagementand spend
Streaming CANNIBALISES spend27%havestoppedorreducedbuyingdownloads
Discovery=consumption
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@beglen
RECORDED MUSIC:
Streaming is changing everything
IMS 2012 IMS 2016Streaming
grows engagementand spend
Streaming CANNIBALISES spend27%havestoppedorreducedbuyingdownloads
Discovery=consumption
Rapidchange… still
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@beglen
RECORDED MUSIC:
Streaming is changing everything
IMS 2012 IMS 2016Streaming
grows engagementand spend
Streaming CANNIBALISES spend27%havestoppedorreducedbuyingdownloads
Discovery=consumption
Rapidchange… stillMorelikeradiothanpurchasing
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• Totalsalesdeclinedby1%• Streamingincreaseditsshareofrevenuesfrom16%to21%… butgrowthisslowing
• Musicsales(downloadsandCDs)fellby8%… butwerestill71%ofallrevenue
• StreamingMusicActivityIsBreakingThroughToTheMainstream… ThoughPaidStreamingRemainsNiche.52%stream,13%pay
• Globalmusicsubscribersgrewfrom42millionto70million… thougharound15millionarezombiesand‘supertrials’
• Freestreamingwas31%revenuebut90%ofusers
WHEREWEAREATRECORDED MUSIC:
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Music sales is FAR from dead
Sales(downloadas andCDs)fellby8%…
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Music sales is FAR from dead
Sales(downloadas andCDs)fellby8%…
… butwerestill71%ofallrevenue
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OnDemandProgrammed
Prem
ium
Free
Note:usernumbersarecumulativetotalsnotuniqueaudience.Source:MIDiAResearch1/16
StreamingBreakingintomainstream… butlandscapeisuneven
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OnDemandProgrammed
Prem
ium
Free
Note:usernumbersarecumulativetotalsnotuniqueaudience.Source:MIDiAResearch1/16
StreamingBreakingintomainstream… butlandscapeisuneven
PaidStreamingRemainsNiche.52%
stream,13%pay
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@beglen
OnDemandProgrammed
Prem
ium
Free
Note:usernumbersarecumulativetotalsnotuniqueaudience.Source:MIDiAResearch1/16
StreamingBreakingintomainstream… butlandscapeisuneven
… thougharound15millionarezombiesand‘supertrials’
PaidStreamingRemainsNiche.52%
stream,13%pay
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@beglen
OnDemandProgrammed
Prem
ium
Free
Note:usernumbersarecumulativetotalsnotuniqueaudience.Source:MIDiAResearch1/16
StreamingBreakingintomainstream… butlandscapeisuneven
Free:was31%revenuebut90%ofusers
… thougharound15millionarezombiesand‘supertrials’
PaidStreamingRemainsNiche.52%
stream,13%pay
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@beglen
OnDemandProgrammed
Prem
ium
Free
Note:usernumbersarecumulativetotalsnotuniqueaudience.Source:MIDiAResearch1/16
StreamingBreakingintomainstream… butlandscapeisuneven
10m
Free:was31%revenuebut90%ofusers
… thougharound15millionarezombiesand‘supertrials’
PaidStreamingRemainsNiche.52%
stream,13%pay
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@beglen
OnDemandProgrammed
Prem
ium
Free
Note:usernumbersarecumulativetotalsnotuniqueaudience.Source:MIDiAResearch1/16
StreamingBreakingintomainstream… butlandscapeisuneven
57m10m
Free:was31%revenuebut90%ofusers
… thougharound15millionarezombiesand‘supertrials’
PaidStreamingRemainsNiche.52%
stream,13%pay
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@beglen
OnDemandProgrammed
Prem
ium
Free
Note:usernumbersarecumulativetotalsnotuniqueaudience.Source:MIDiAResearch1/16
StreamingBreakingintomainstream… butlandscapeisuneven
57m10m
310m Free:was31%revenuebut90%ofusers
… thougharound15millionarezombiesand‘supertrials’
PaidStreamingRemainsNiche.52%
stream,13%pay
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@beglen
OnDemandProgrammed
Prem
ium
Free
Note:usernumbersarecumulativetotalsnotuniqueaudience.Source:MIDiAResearch1/16
StreamingBreakingintomainstream… butlandscapeisuneven
57m10m
1,040m310m Free:was31%revenuebut90%ofusers
… thougharound15millionarezombiesand‘supertrials’
PaidStreamingRemainsNiche.52%
stream,13%pay
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“Streaming playlists appear to have overtaken albums for listening time in the US”
- May 2016
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MoreChoiceLeadsToMoreFickleFans
Mainlylistentoalbums
PAIDSTREAMERS
$60%
FREESTREAMERS
31%
MIDiAResearchConsumerSurvey6/15(US,UKandFrance)n=1,500
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MoreChoiceLeadsToMoreFickleFans
Mainlylistentoalbums
Listentoalbums&tracksless… becausediscoveringmoremusic
PAIDSTREAMERS
$60%
60%
FREESTREAMERS
31%
38%
MIDiAResearchConsumerSurvey6/15(US,UKandFrance)n=1,500
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BorderBreaker:CuratedPlaylistsTransformedFederFromLocalFrenchSuccessToInternationalSuccessSpotifyStreamsOfFeder ‘Goodbye(feat.Lyse)’March2015ToDecember2015AndKeyPlaylisting Activity
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BorderBreaker:CuratedPlaylistsTransformedFederFromLocalFrenchSuccessToInternationalSuccessSpotifyStreamsOfFeder ‘Goodbye(feat.Lyse)’March2015ToDecember2015AndKeyPlaylisting Activity
Added to ‘Hot Hits NL’
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BorderBreaker:CuratedPlaylistsTransformedFederFromLocalFrenchSuccessToInternationalSuccessSpotifyStreamsOfFeder ‘Goodbye(feat.Lyse)’March2015ToDecember2015AndKeyPlaylisting Activity
Added to ‘Hot Hits NL’Added to German Topsify lists
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BorderBreaker:CuratedPlaylistsTransformedFederFromLocalFrenchSuccessToInternationalSuccessSpotifyStreamsOfFeder ‘Goodbye(feat.Lyse)’March2015ToDecember2015AndKeyPlaylisting Activity
Added to ‘Hot Hits NL’Added to German Topsify lists
Added to ‘Today’s Top Hits’ (US)
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BorderBreaker:CuratedPlaylistsTransformedFederFromLocalFrenchSuccessToInternationalSuccessSpotifyStreamsOfFeder ‘Goodbye(feat.Lyse)’March2015ToDecember2015AndKeyPlaylisting Activity
Added to ‘Hot Hits NL’Added to German Topsify lists
Added to ‘Today’s Top Hits’
France
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PART 1: Streaming
PART 2: Beyond the audio
PART 3: Messaging and the future
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YouTubeMusicVideoViewingIsNowMainstreamAndSophisticatedBehavioursAreEmergingAtScaleYouTubeMusicConsumerBehaviour,2016
MIDiAResearchConsumerSurvey3/16n=3,500(US,Brazil,Australia,UK,France,Sweden)Questionasks:Thinkingabouthowyoudiscover,consumeandinteractwithmusicwhichofthefollowingdoyoudo?
%ofconsumers
4%
7%
11%
18%
33%
39%
54%
UploadvideosofmyownmusictoYouTubeorSoundcloud
UploadmusictoYouTubeorSoundcloud
UseYouTuberipper
CreateartistplaylistsonYouTube
Watchvideosonartists'sYouTubechannel
OnlylistentoaudioonYouTubemusicvideos
Watchmusicvideosonline
Freeaudiostreamingpenetration38%
NOT FOR PRESENTATIONFOR WRITTEN REPORT
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CuratedPlaylistsAreBecomingTheKeyCurrencyOfStreamingDiscoveryAndConsumption
3.7
3.9
5.2
7.8
Warner/Topsify
Universal/Digster
Sony/Filtr
Spotify/Today'sTopHits
MillionsofFollowersOfKeyCuratedPlaylistsOnSpotify
Sources:MIDiAResearch/CompanyReports
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Consumersaredemandingvideo:AWholeNewGenerationOfYouTubeNativeArtistsIsEmerging
BOYCEAVENUE
HANNAHTRIGWELL
DAVEDAYS
TYLERWARD
12 subscribersmillion
3.3viewsbillion
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Consumersaredemandingvideo:AWholeNewGenerationOfYouTubeNativeArtistsIsEmerging
BOYCEAVENUE
HANNAHTRIGWELL
DAVEDAYS
TYLERWARD
12 subscribersmillion
3.3viewsbillion
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Consumersaredemandingvideo:AWholeNewGenerationOfYouTubeNativeArtistsIsEmerging
“Miaopai, a leading video clip capturing and sharing app in China has seen daily views surpass 1.7 billion, up from 510 million in late 2015”
“Weibo is seeing a 9.7 times year-over-year increase in video views”
NOT JUST YOUTUBE:
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MusicAficionadosWantMoreThanJustTheSongFromTheirFavouriteArtists
%ofconsumersegment
7%
26%
18%
45%
0% 10% 20% 30% 40% 50%
Wouldpayforaninteractivealbumappwithmusic,video,photosandinterviews
Formemusicismorethanjustthesong,itisaboutthesinger,bandorDJandtheir
story
MusicAficionados
Questionasks:Whichofthefollowingstatementsapplytoyou?Note:MusicAficionadosareconsumersthatspendaboveaveragemoneyandtimewithmusicSource:MIDiAResearchConsumerSurvey06/14(UK,US,Brazil)n=3,000
PenetrationByAgeOfSuperFansAndConsumersInterestedIn360°MusicProducts
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• Afew£/$/€amonthperartist• Supereasyopt-in/opt-out• Interactiveexperiencewithallartist’smusicplusothers
suchasinfluencesandinfluencedplaylists• Livestreams,concertfootage,interviews,acoustic
sessions,video,imagesetc.• Streamingartistsubscriptionscanmonetizetherevenue
noman’slandbetweenadsupportedandsubscriptions
ArtistSubscriptions
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PART 1: Streaming
PART 2: Beyond the audio
PART 3: Messaging and the future
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How people hear about live Events in China• Among those who attend live events, half find out through WeChat, followed by around 40% who discover through TV shows/ads and Weibo.
CTD. How do you typically hear about upcoming concerts/live music events, if at all? Base: Attend Live Music Events (832)
52% 42%
39% 36%
35% 28%
27% 26%
25% 22%
20% 18% 18% 18%
16% 15%
13% 13% 13%
10% 9% 8%
6% 1%
WeChatTVshows/ads
WeiboOfficialwebsiteofband/label/event/venue
Friends/relativesiQiyi.com
InternetadsYouku.com
RadioNewspapers/Magazines
LeTV.comDamai
Billboards/outdooradsBlogs,forums,messageboards,chatrooms
OnlinereviewsSocialnetworkingsites(otherthanWeibo)
Piao.comTextmessagenotifications
EmailnotificationsOthermusicwebsites
iTunesYongle228.com.cn
VideowebsitesOther
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How people hear about live Events in China• Among those who attend live events, half find out through WeChat, followed by around 40% who discover through TV shows/ads and Weibo.
CTD. How do you typically hear about upcoming concerts/live music events, if at all? Base: Attend Live Music Events (832)
52% 42%
39% 36%
35% 28%
27% 26%
25% 22%
20% 18% 18% 18%
16% 15%
13% 13% 13%
10% 9% 8%
6% 1%
WeChatTVshows/ads
WeiboOfficialwebsiteofband/label/event/venue
Friends/relativesiQiyi.com
InternetadsYouku.com
RadioNewspapers/Magazines
LeTV.comDamai
Billboards/outdooradsBlogs,forums,messageboards,chatrooms
OnlinereviewsSocialnetworkingsites(otherthanWeibo)
Piao.comTextmessagenotifications
EmailnotificationsOthermusicwebsites
iTunesYongle228.com.cn
VideowebsitesOther
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Messaging apps have now surpassed social networksMonthly active users of the top four messaging apps and social networks
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WEBSITES
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WEBSITESSOCIAL NETWORKS
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WEBSITESSOCIAL NETWORKS
APPS
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WEBSITESSOCIAL NETWORKS
APPSMESSAGING
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GLOBALMUSICMESSAGINGAPPMARKET
Averagenumberof
sessionsperuserpermonth
346
Averagesessionlength(minutes)
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140
458
Monthlyactiveusers CumulativeDownloads
GlobalMusicMessagingAppAudience
GLOBALMUSICMESSAGINGAPPMARKET
Averagenumberof
sessionsperuserpermonth
346
Averagesessionlength(minutes)
m
m
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140
458
Monthlyactiveusers CumulativeDownloads
GlobalMusicMessagingAppAudience
58.6 billionTotalnumberofmonthlyinteractionsonmobilemessagingapps
GLOBALMUSICMESSAGINGAPPMARKET
Averagenumberof
sessionsperuserpermonth
346
Averagesessionlength(minutes)
m
m
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140
458
Monthlyactiveusers CumulativeDownloads
GlobalMusicMessagingAppAudience
58.6 billionTotalnumberofmonthlyinteractionsonmobilemessagingapps
GLOBALMUSICMESSAGINGAPPMARKET
1 Musical.ly2 Flipagram3 Dubsmash4 Triller5 MusicMessenger
Top5MusicMessagingAppsByMonthlyActiveUsers
Averagenumberof
sessionsperuserpermonth
346
Averagesessionlength(minutes)
m
m
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140
458
Monthlyactiveusers CumulativeDownloads
GlobalMusicMessagingAppMarket
1 Musical.ly2 Flipagram3 Dubsmash4 Triller5 MusicMessenger
Top5MusicMessagingAppsByMonthlyActiveUsers
m
m
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@beglen PWC
Awildride:Rapidlyacceleratingchange
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@beglen ANDREESSEN HOROWITZ
Thenextwave:Asiawillbringmassivenewaudiences
7.3bn People, 5.4bn over 14 years old, 4.6bn mobiles, 2.5bn smartphones
Smartphone
Mobile
Not mobile
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@beglen ANDREESSEN HOROWITZ
Thenextwave:Asiawillbringmassivenewaudiences
7.3bn People, 5.4bn over 14 years old, 4.6bn mobiles, 2.5bn smartphones
Smartphone
Mobile
Not mobile
350m
110m
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@beglen ANDREESSEN HOROWITZ
Thenextwave:Asiawillbringmassivenewaudiences
7.3bn People, 5.4bn over 14 years old, 4.6bn mobiles, 2.5bn smartphones
Smartphone
Mobile
Not mobile
350m
110m
180m
140m
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Technology is eating everything
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PART 1: Streaming
Get on the playlist bandwagon
Technology is eating everything
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PART 1: Streaming
Get on the playlist bandwagonPART 2: Beyond the audio
Authentic stream of video + experiences
Technology is eating everything
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PART 1: Streaming
Get on the playlist bandwagonPART 2: Beyond the audio
Authentic stream of video + experiencesPART 3: Messaging and the future
Messaging is the new mall. Be there… and watch out for the next Asian billion
Technology is eating everything
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IMS Technology Report Asia Pacific 2016
David Boyle, EVP Insight, BBC Worldwide
Content courtesy of
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MIDiA Research is a research, data and analysisservice focused on the intersection of media &technology. Our reports leverage proprietaryconsumer data,market forecasts and indices.
I am a music, media and technology analyst andconsultant of 17 years standing, I previously heldsenior positions at Jupiter and Forrester Research, Inow head up MIDiA Research.
MIDiA Research clients pay a one-off annual fee toget online access to our research reports and datato get unique insight into the digital content andconsumer technology marketplaces.
Content supplied by MIDIA.
About the author:Contact:MarkMulliganPhone:+44(0)7801166712Email:[email protected]:http://midiaresearch.comBlog:http://musicindustryblog.wordpress.comTwitter:@mark_mulligan
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Awakening
Thedefinitiveaccountofthemusicindustry’sdigitaljourney
AvailablefromAmazon,iTunesandGooglePlayStorenow!
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COMPANYOVERVIEW Musical.ly
CompanySynopsis
Musical.lyisoneoftheleadingmusicmessagingapps.Userscreatevideossuchaslipsynchsanddanceroutinesto15secondaudioclips,withmusicbeingthemostpopularformat.Musical.ly'scoreuserbaseisyoungfemales,particularlyteensandtweens.TheappismostpopularoniOS,reaching#1intheAppleAppStoreFreechartsin20countries.Musical.ly'scorecompetitorDubsmash'scoreplatformisAndroid.
CompanyType MusicmessagingappPricing&Product FreeKeyMetrics 100millionregisteredusersPeakregularusers(millions) 60DateLaunched 2014CountryOfOrigin USInvestmentToDate(MillionsOfUSDollars) 116
InvestorsGGVCapital,Qiming VenturePartners,Greylock Partners,DCM
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COMPANYOVERVIEW Flipagram
CompanySynopsis
Flipagramwasoneofthefirstwaveofmusicmessagingapps.Thecompanyhadamodest150,000users,allbeitpaid,beforebeingacquiredbyFarhidMohit'sCheerscompany.RelaunchedinOctober2013Flipagramenjoyedarapidascent,hitting#1onappstoresin87countriesbyDecember2013whichinturnledtoa$70millioninvestmentroundledbySequoiaCapital.AlthoughFlipgramretainsahighlyengageduserbaseitsgrowthslowed,onlyadding3millionMAUsbetweenDecember2015andJuly2016toitsexisting30million.
CompanyType MusicmessagingappPricing&Product Free
KeyMetrics
4.2billionvideoviewsaday,500millionFlipagramvideostoriescreated- 90%withasongattached,33millionactiveusers,200millioncumulativeusers
Peakregularusers(millions) 33DateLaunched 2013CountryOfOrigin USInvestmentToDate(MillionsUSD) 70Investors IndexVentures,Sequoia,Kleiner Perkins
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COMPANYOVERVIEW Dubsmash
CompanySynopsis
DubsmashisaGermanoriginatedsocialvideomessagingappwithastrongfocusonmusicandlipsynching.Usersuploadsoundsorselectfromacuratedlistuploadedbyothers.SoundsincludeTVshowsandmovieclipsandmusicvideos.Usersrecordtheirownvideosandcanshareacrosssocialplatforms.WhilecorecompetitorMusical.lyisstrongeroniOS,DubsmashisstrongeronAndroid.
CompanyType MusicmessagingappPricing&Product Free
KeyMetrics 100 milliondownloads
Peakregularusers(millions) 25DateLaunched 2013CountryOfOrigin Germany
InvestmentToDate(MillionsUSD) 5.7
InvestorsIndexVentures,SunstoneCapital,HassoPlattner Ventures,Eniac Ventures
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COMPANYOVERVIEW Triller
CompanySynopsis
Trillerisawellfundedbutasyetrelativelysmallmusicmessaging/musicvideocreationapp.Trillerprovidesuserswithacatalogueofmusicfromwhichtheycancreatetheirownmusicvideosusingarangeoffiltersandothercreatortools.Duringitslaunchyear(2015)itgainedsignificantsupportfromahostoftoptiertalentincludingKevinHart,JustinBieberandCharliePuth.
CompanyType Musicmessaging/videocreationappPricing&Product Free
KeyMetrics
Over33millionmusicvideoscreatedand1millionmusicvideosmadeinasingleday(end2015)
Peakregularusers(millions)DateLaunched 2015CountryOfOrigin US
InvestmentToDate(MillionsUSD) 4.5Investors IDGVenturesUSA,FlightVentures
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COMPANYOVERVIEW Rithm
CompanySynopsis
Rithm isahyrbrid musicmessaging/streamingmusicapp.LaunchedasapivotbyrecommendationcompanyMavenSay Rithm letsuserslistentoandsharemusicaswellasmusicbasedmessageswithtext,imagesandanimatedemojis.FollowingsecuringlicensingdealswiththemajorlabelsRithm alsoallowsuserstolistentoandsharefulltracks.A$3.99amonthtierallowsuserstolistentomusicintheirentirechathistoryaswellasaplaylistthatholdsupto40additionaltracks.
CompanyTypeMusicmessagingapp/streamingmusicservice
Pricing&ProductFreeand$3.99tolistentoallsongsinchathistory
KeyMetrics 3millionmonthlyactiveusersPeakregularusers(millions) 3DateLaunched 2013CountryOfOrigin USInvestmentToDate(MillionsUSD)Investors
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COMPANYOVERVIEW Tagbeat
CompanySynopsis
FoundedbyserialNordicentrepreneurIngeAndreSandvik,TagbeatenablesuserstotakemusicfromSpotifyandcreatevisualstories.Sandvik’spreviousstartupSoundropfollowedthesamerouteofcreatinganappentirelydependentontheSpotifyecosystemandwaslefthighanddrywhenSpotifycloseditsappsplatforminNovember2014.
CompanyType MusicmessagingappPricing&Product FreeKeyMetricsPeakregularusers(millions)DateLaunched 2016CountryOfOrigin NorwayInvestmentToDate(MillionsUSD)Investors 500StartUps
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COMPANYOVERVIEW MusicMessenger
CompanySynopsis
MusicMessengerisanappofIsraelioriginthatallowsuserstosharemusicfromYouTubeandSoundcloud andusers’collections.Despiteskirtingrightontheedgeof‘fairuse’ofcopyrightitquicklybecameasmashamongmusicindustryluminarieswithartistsandmanagerssuchasNickiMinaj,will.i.am,DavidGuetta,SebastianIngrosso,andGeeRobersonjoiningRussiantycoonRomanAmbramovic ininvesting.Followingonfromitsinitial$5mroundMusicMessenger’sholdingcompanyShellanoo groupraiseda$30millionseriesBround7monthsfromtheinitiallaunchinApril2014.Growthhoweverwashardertocomeby.Afterhittingaround5millionbyApril2015growthappearstohaveslowedandthemarketplacehasshiftedmoretowardslipsynch appslikeMusical.ly andDubsmash.
CompanyType MusicmessagingappPricing&Product Free
KeyMetrics5millionusersandadding1millionamonth(April2015)
Peakregularusers(millions) 5DateLaunched 2014CountryOfOrigin IsraelInvestmentToDate(MillionsUSD) 35
InvestorsRomanAmbramovic,NickiMinaj,DavidGuetta,SebastianIngrosso,GeeRoberson,will.i.am
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COMPANYOVERVIEW PingTune
CompanySynopsis
PingTuneisaUKbasedmusicmessagingappthatwasacquiredbyIndiancontentcompanyErosDigitalinOctober2015.PingTunecombinesYouTubeandSouncloudsearchandsharefunctionalitywithpersonalizedmessagingandvideocreationtools.
CompanyType MusicmessagingappPricing&Product FreeKeyMetricsPeakregularusers(millions)DateLaunched 2013CountryOfOrigin UK
InvestmentToDate(MillionsUSD) 1.6
Investors RupertHambro,Dominic Perks
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COMPANYOVERVIEW Flippy
CompanySynopsis
LaunchedinJune2016Flippyisapivotfromnext-genpresentationstartupMeograph(founded2015)withteammembersfromMIT,Berkeley,andMcKinsey.FlippyisahybridofFaceSwapandDubsmash,allowinguserstousetheirsmartphone’sfrontcameratosuperimposetheirfaceontoacelebrity’sfacetolipsynch,includingmusicvideosandwellknownmoviescenes.Clipscanbesharedacrosssocialmedia.
CompanyType MusicmessagingappPricing&ProductKeyMetrics n/aPeakregularusers(millions)DateLaunched 2016CountryOfOrigin USInvestmentToDate(MillionsOfUSDollars) 0.27Investors StreamlinedVentures,MediaCamp
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COMPANYOVERVIEW WordUp
CompanySynopsis
WordUp isamusicmessagingplatformwhichhassimilarfunctionalitytoFlipagram andMuscial.ly butwithadeeperfocusonlyricsandmusicasthemessage.WordUp allowsuserstocustomizetheirmessagesbyselectingthelyricsthatbestconveyusers’desiredsentiment.Userstypekeywordsreflectingwhattheywanttosayandtheappfindsthesongsthatsayit.WordUp hasacquiredoneofthelargestdatabasesoflyricstopowertheservice.TheconsumerappisinprivatebetawithanAPIthatiscurrentlyavailabletoartists,brands,andplatformsalike.
CompanyType MusicmessagingappPricing&ProductKeyMetrics ArtistandbrandpartnershipsPeakregularusers(millions)DateLaunched 2015CountryOfOrigin USInvestmentToDate(MillionsOfUSDollars)Investors Founders