Centralized Event Planning & Management:

Of respondents who have a centralized structure for meeting planning and management, 84% can measure spend

Better enabling them to track ROI

STUDY DEMOGRAPHICS

ROCKY ROAD: INDUSTRY PRESSURES TODAY

HUGE OPPORTUNITY FOR SAVINGS EXISTS

TAKE THE HIGH ROAD TO SAVINGS

CONCLUSION:TIGHTER CONTROL, BIG DATA DRIVES SAVINGS

Sources1. Aberdeen Group, April 2010 – $8.8MM average spent annually by one (1) enterprise on meetings and events

2. Strategic Meetings Management: A Handbook of Emerging Strategies for the Next Generation of Meetings and Events Management, Aberdeen Group 2012

3. Source: Global Business Travel Association 2014 forecast

4. Strategic Meetings Management: A Handbook of Emerging Strategies for the Next Generation of Meetings and Events Management, Aberdeen Group 2012

5. Meeting The Challenge: BTN's 2012 Strategic Meetings Management Survey

6. Based on Lanyon customer results: 10-25% average in annual savings with event management software

201SVPs, VPs, Directors in charge of events

$1B+in revenue

HQ/Global operations

$1.768B1

Average these 201 spent on events annually:

North America

48%

1% 1%

18%

29%

52%

22%

43%

34%

66%unable to measure

meeting/travelspend vs ROI

at all times

unable to measuremeeting/travel

spend across entireorg at all times

Always Sometimes Never Don’t Measure Source: IMTS; N=201

52%

32%

14%

2%

84%47%

53%

Centralized Global Meetings

& Event Team

57%

33%

10%

0%

90%Centralized Meeting

Policy Initiative

51%

49%

Central Meetings Policy:

Of respondents who have a central meetings policy, 90% can track their spend

Better enabling them to measure ROI

g

g

YES

NO

YES

NO

Always Sometimes Never Don’t Measure Source: IMTS; N=179 [Yes (n=97); No (n=82)]

Always Sometimes Never Don’t Measure Source: IMTS; N=153 [Yes (n=79); No (n=74)]

Group travel spend to

jump 6+% in 2014336% of companies measure event ROI for meetings5

Top priority for 58% of companies: reducing costs4

Nearly 9% of the average organization's total budget is spent on meetings and events2

Amount these 201 study respondents could save with event management software.

Or up to

per company6$2.2M

ROI

BEST PRACTICES TO TRACK, MANAGE AND MEASURE MEETINGS & EVENT ROI Lanyon and International Marketing & Technology Solutions, Inc. (IMTS) teamed up to research how organizations track meetings and event spend and measure their return on investment.

$442M

(US Toll free) 855.ACTIVE8 / 855.228.4838(UK) +44 (0) 207.313.5701Email uswww.Lanyon.com

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