• In 2008 nearly 66% of Texas adults were overweight or obese.– Physical activity has become inconvenient – Consumption of healthy foods is harder

• Obesity directly impacts health care costs and our economy.

• Texas can no longer afford to address this issue one person at a time.

Goal of Texas! Bringing Healthy Back: make healthy eating and active living the easy choice for all Texans.

Texas & Obesity: The Numbers

Texas! Bringing Healthy Back• Initiative with a pioneering approach: Community vs.

Individual– Features what communities can do to promote good health, and reduce

obstacles to good health.

– DSHS has found successful health initiatives in communities around the state that can be easily adapted to other Texas communities, captured in six short videos compiled on a DVD for you to share with your community.

– DSHS’ goal: when those in your community see these videos, they will

feel inspired to create these same types of initiatives in your community.• These videos demonstrate ways in which we can change

our environment to make healthy living the easy choice in Texas.

Texas! Bringing Healthy Back: The DVD

• Six short videos (5-8 minutes each) featuring inspiring community programs that are making a difference

• Six topics covered:– Increasing Physical Activity– Decreasing TV Viewing– Increasing Consumption of

Fruits and Vegetables– Decreasing Consumption of

High Energy-Dense Foods– Decreasing Consumption of

Sugar-Sweetened Beverages– Increasing Initiation, Duration and Exclusivity of Breastfeeding

Your Role: Catalyst for Change

Help Bring Healthy Back to Texas by:1. Watching the six videos contained on the DVD2. Sharing the videos with others:

• Showing the videos at health-related conferences, community meetings, business meetings, etc.

• Hosting screenings of the videos • Distributing any extra DVDs you received to decision makers and key

influencers in your community

3. After showing the videos, encouraging a discussion how these initiatives can be implemented in your community (Discussion Guide available at www.texasbringinghealthyback.org)

4. Logging your Screenings at the Bringing Healthy Back Web site

• Videos are short, so this will only take about 40-45 minutes total.

• Think about who in your community should see these videos.

• Think about where you could show these videos (upcoming events or meetings).

• Think about hosting your own screenings – for all videos, and for specific videos relevant to certain audiences.

• Think about who else could be a catalyst for change.

1. Watch the six videos on DVD

2. Share the videos with others by:

• Showing the videos at health-related conferences or seminars, community meetings, business meetings, etc.

• Hosting screenings of the videos • Distributing any extra DVDs you received to

decision makers and key influencers in your community

Three keys to a successful screening: - Determining who should see them- Determining where- Communicating message (Discussion Guide available at www.texsbringinghealthyback.org)

2. Sharing the videos, cont’d: Screening Strategy

Note how videos may be grouped:1. By Topic

Ex: Fruits & Vegetables, High

Energy-Dense Foods, and

Sugar-Sweetened Beverages

2. By Audience

Ex: Videos with worksite wellness programs for business audience

Host at least one screening of all six videos, then smaller screenings of select videos relevant to specific audiences.

For more information, see the Promotional Strategy on the Bringing Healthy Back Web site: www.texasbringinghealthyback.org

Identifying key influencers, those who can bring about change- “VIPs”: Mayor, fitness council, city council, local politicians/legislators, media – those

who have an interest in all six topics - Those who can bring about change in one of the six video topics – for example:

lactation consultants, hospital administrators for breastfeeding

- See Promotional Strategy document on Web site for more information

2. Sharing the videos, cont’d: Who should see videos

2. Sharing the videos, cont’d: Where to show the videosIdentifying appropriate existing opportunities or creating new ones

a. Existing opportunities are easy to plug into: quarterly meetings, city or business council meetings, health symposia, chamber of commerce meetings, fitness council meeting, neighborhood association meeting, etc.

b. New event: host a screening at library,

theater, sports center, school, home,

church, community center, business

conference room, etc.

c. See Promotional Strategy document for

venue checklist

3. Sharing the Message: Encourage a discussion about the initiatives presented in the videos, and how these programs can be implemented in your community

• Discussion Guide available on Bringing Healthy Back Web site:

www.texasbringinghealthyback.org

4. Share the results with DSHS

• Call-to-action after video screening: determine next steps with attendees, to maintain momentum: ask attendees to share videos/host screenings

• Log screening (date, number of attendees, videos shown, etc.) at Bringing Healthy Back Web site

For further information, resources, questions:

Bringing Healthy Back Web site:www.texasbringinghealthyback.org

Thanks for doing your part to bring healthy back to Texas!