in a doctor’s pocket - cirrus media australiapages.cirrusmedia.com.au › rs › 219-sgj-659 ›...
TRANSCRIPT
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IN A DOCTOR’S POCKET: THE POWER OF MOBILE
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Augmented Reality
Erik Van Vulpen
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Augmented Reality
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Plattar with One Fat Sheep
One Fat Sheep and Plattar 10 years digital & marketing agency Team: 15 people, Australia & NZ
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Some of our clients
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How does Augmented Reality work?
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How does it work?
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What’s driving Augmented Reality
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How does it work? App & Device Trigger Content
IMAGE MARKER
OBJECT RECOGNITION
IOT
GEO LOCATION
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Thought starters
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OTAGO UNIVERSITY GAMIFIED AUGMENTED EDUCATION
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Media: Good education: School profile INCREASE ENROLLMENTS WITH A POWERFUL NEW TOOL
Description Take part in the next mass media evolution of Augmented, Mixed and Virtual Reality; create a holographic presence for your School on the Good Education application and website today! By harnessing the power of our Holoschool experience you can connect on a personal level with children and parents alike by creating an inspiring tool that demonstrates everything your school has to offer in a unique and memorable format.
Proposed User Experience Create a holo profile for your school to showcase the amazing possibilities available to students, from the core of learning and development through to extra curricular opportunities. Communicate key value points directly to students and parents through an engaging and authentic message from the principle.
Experience Features
Reporting
✓ Green Screen a Video
(30s)
✓ Audio
✓ Animated School Logo
✓ Hot links to key content (e.g. Apply now, Good Education Review, Testimonials)
✓ Views
✓ Click throughs
✓ Content engagement stats
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Media: Good education: School profile INCREASE ENROLLMENTS WITH A POWERFUL NEW TOOL
Add on to your Holo profile an Immersive 360 VR panoramic experience that will allow students and parents to explore the school in full 3D! Let them virtually walk through the classrooms, meet the principal, teachers, try out the facilities, register any questions.
Experience Features ✓ 360 Video manager ✓ 360 scene editing with ability to add hot points and overlay ✓ 360 image manager ✓ Website Integration
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Hololens, the near future of education
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EXAMPLE: Google glasses re-emerging
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Practical considerations
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AR is expensive.
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Low Cost App Builder
or Integration
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Managing content… OMG. Make it live, NOW!
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Simple CMS
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Is it Gimmicky? No control over UX.
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Amazing AR UX Templates
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It has been complex to deploy augmented reality experiences
across multiple devices and digital media
touchpoints.
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Deployment anywhere
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We track ROI!
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Track sales
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PLATTAR - THE WORLD'S SIMPLEST AUGMENTED REALITY CREATOR
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APP: Low cost branded
OR Integrated SDK
CONTENT: Online CMS &
Content API
ROI: Analytics
SDK / API (developers)
DEPLOY: Anywhere
Solution: The Worlds Simplest Augmented Reality Creator