in an innovation society - hec montréal · program week | mtl wednesday, june 22nd 5@7 with henry...

summer school

on management

of creativityIN AN INNOVATION SOCIETY

8th EDITIONMONTREAL | BARCELONAJUNE 22nd to JULY 9th 2016

Welcome word ................................3

program week 1 ...............................5

program week 2 ............................27

thanks to mtl ............................. 40

partners mtl ................................. 41

thanks to BCN .............................. 42

partners bcn ................................ 43

Table of contents • 1

table of contents

Welcome word

program week 1

program week 2

thanks to mtl

partners mtl

thanks to bcn

partners bcn

WELCOME WORD

Welcome word • 3

Dear participants,

Welcome to the 8th edition of the Summer School on Management of Creativity and Innovation, a collaborative program between HEC Montréal and the University of Barcelona.

The Summer School project aims at bringing together people with different worldviews and experiences – academics, industrialists, artists, policy-makers, students – from different cultures and different age groups, in order to discover through a shared experience the multiple dimensions of creativity. During two intensive weeks, the participants will work together to learn methods and practices of creativity, will co-create new business models, will collaborate in international creative projects, and will co-design new solutions for professional or social issues.

One of the main results of the Summer School is the progressive building of a community of passionate people, who well beyond the end of the program, will continue creating common projects, exchanging ideas, and apply these creative insights and methods in their daily professional activities, with a head full of possibilities for improving their organisations, their careers, and their networks.

The participants of this unique and exclusive experience will find inspiration in the vibrant cities of Montreal and Barcelona, in the myriad of creative activities, industries and cultural institutions that are at the heart of the dynamism of these two cities. Participants will be constantly solicited and challenged as they move through the program and experience new places and spaces where creativity emerges and develops in Montreal and in Barcelona.

Let the journey begin!

Creatively yours,

Patrick Cohendet – HEC Montréal Laurent Simon – HEC Montréal

Lucy Stojak – HEC Montréal Aïda Bravo – University of Barcelona

Montserrat Pareja-Eastaway – University of Barcelona Jaume Valls – University of Barcelona

program week | mtl

WEDNESDAY, JUNE 22nd

5@7 with Henry Mintzberg

17:00-19:00WelcomeLucy STOJAK (Director, Summer School, Mosaic-HEC Montréal)

Introduction of keynote speakerMichel PATRY (Director, HEC Montréal)

Discussion with the author of Rebalancing SocietyHenry MINTZBERG (John Cleghorn Professor of Management Studies, McGill University)

DiscussantsPatrick COHENDET (Professor, Mosaic-HEC Montréal)Laurent SIMON (Professor, Mosaic-HEC Montréal)

Cocktail

VENUE

> HEC Montréal, Amphithéâtre Banque Nationale, RJ level (Rez de jardin), 3000, chemin de la Côte-Sainte-Catherine, Montréal, H3T 2A7

Program Week 1 • 5

montreal

program week | mtlMTL | program week 1

YULBCN • 6

16:15-17:15Team project assignment and guidelines: Pecha Kucha and general discussionTeam 1: Re-designing a design school – Tashina GIRAUD (Managing Director-Toulon Campus, Kedge Business School)Team 2: Banking – Annelies BONTJE (Representative of WiSEED)Team 3: The middleground – Jean-Yves COUPUT (Director, Footwear and Business Innovation, Amersports Footwear)Team 4: Innovation districts – Damien SILÈS (Executive Director, Quartier de l’Innovation)Team 5: Events of the 21st Century – Patrick COHENDET (Professor, HEC Montréal)

17:15Transfer to Le Cercle Restaurant, 6th floor, HEC Montréal

17:30-20:00Creative experience: Making the perfect omelet!Patrick COHENDET (Professor, Mosaic-HEC Montréal)Laurent SIMON (Professor, Mosaic-HEC Montréal)Francesc SOLÉ PARELLADA (Professor, UPC)

International JuryFrancesc SOLÉ PARELLADA (Professor, UPC)Laurence VALLÉE (Media manager, Mosaic-HEC Montréal)Sébastien ZANELLA-ARGANT (General manager, Le Glacier Bilboquet Inc.)

Cocktail with The Souldiers Jazz Band

VENUE

> HEC Montréal, Standard Life Room, 1st floor (access via north elevators) 3000, chemin de la Côte-Sainte-Catherine, Montréal, H3T 2A7

THURSDAY, JUNE 23rd

Registration - Introduction /

Team Projects / Workshops

8:30-9:30Registration

9:30-10:00Welcome to HEC MontréalSummer School overviewPatrick COHENDET (Professor, Mosaic-HEC Montréal)Laurent SIMON (Professor, Mosaic-HEC Montréal)Lucy STOJAK (Director, Summer School, Mosaic-HEC Montréal)Jaume VALLS (Professor, University of Barcelona)Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)Francesc SOLÉ PARELLADA (Professor, Polytechnic University of Catalonia (UPC))

10:00-11:00Introduction of participants and Summer School teamLaurent SIMON (Professor, Mosaic-HEC Montréal)

11:00-11:15Break

11:15-12:45El Sapo Mexicano workshopPatrick COHENDET (Professor, Mosaic-HEC Montréal)Laurent SIMON (Professor, Mosaic-HEC Montréal)

12:45-13:45Lunch

13:45-15:45Introductory workshop to the Concept-Knowledge (C-K) theory Marine AGOGUÉ (Professor, HEC Montréal)Romain RAMPA (Ph.D. candidate, HEC Montréal)

15:45-16:00Break

16:00-16:15The use of big data for the team projectsChristophe LECANTE (Executive-Director, TKM-TecKnowMetrix)


YULBCN • 8 Program Week 1 • 9

FRIDAY, JUNE 24th

THE 6 SENSES OF CREATIVITY

7:15Meeting point for bus departure Hilton Garden Hotel, 380, rue Sherbrooke Ouest, Montréal, H3A 0B1

9:00Arrival at Quai MacPherson, MagogAll aboard the Grand Cru!

9:00-9:15Continental breakfast

9:15-9:30Welcome Jean-Guy GINGRAS (Municipal Councillor, City of Magog)

Magog’s challenges and opportunities Michel LAMONTAGNE (President, Board of Directors, Magog Technopole)

9:30-10:00Innovation, territories and creativityPatrick COHENDET (Professor, Mosaic-HEC Montréal)Laurent SIMON (Professor, Mosaic-HEC Montréal)

10:00-11:30Creativity and territorial development, interspersed with mini-Pecha Kuchas and general discussionDavid DOLOREUX (Professor, HEC Montréal)Ana RUIZ-BOWEN (Project manager ‘Habitat’, Lille)Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)Damien SILÈS (Executive Director, Quartier de l’Innovation)Melanie FASCHE (Postdoctoral Fellow, Rotman School of Management, University of Toronto)Coralie DOYEN (Head of education, Engine-Creative Wallonia)

11:30-12:00Transfer to Carrefour Santé Globale

12:00-13:00Lunch

VENUES

> Escapades Memphremagog, 1032, rue Principale Ouest, Magog, J1X 3L2

> Carrefour santé globale, 2381, rue Principale Ouest, Magog, J1X 0J4

> Domaine Les Brome, 285, chemin de Brome, Ville de Lac-Brome, J0E 1S0

13:00-13:45 Reflection on the Magog challenges and closing remarksParticipants and Magog representatives

13:45-14:00Transfer to buses and departure for Domaine Les Brome

15:00-15:15Welcome to Domaine Les BromeLéon COURVILLE (Owner, Domaine Les Brome)Anne-Marie LEMIRE (Owner, Domaine Les Brome)

15:15-16:00 Tour of the vineyard

16:00-16:30The story of Léon Courville, WinegrowerLéon COURVILLE (Owner, Domaine Les Brome)

16:30-17:15The interface between science, innovation and winemakingRéjean LANDRY (Senior Vice President, Lallemand Inc.)

Q&A period

17:30-17:45The organization of innovation in the wine industryDavid DOLOREUX (Professor, HEC Montréal)

17:45-18:00General discussion and synthesis on creativity, innovation and territories

18:00-19:15Wine tasting and cocktail

19:30Departure for MontrealDrop off @ Hilton Garden Inn Hotel


YULBCN • 10

14:00-15:30The creative economy: Challenges and issues (part 2)Patrick COHENDET (Professor, Mosaic-HEC Montréal)Laurent SIMON (Professor, Mosaic-HEC Montréal)

15:30-15:45Break

15:45-17:15A first application of the C-K theory to the team projectsMarine AGOGUÉ (Professor, HEC Montréal)Romain RAMPA (Ph.D. candidate, HEC Montréal)

Free evening

SATURDAY, JUNE 25th

THE CREATIVE ECONOMY:

THEORETICAL FRAMEWORK, METHODS,

PRACTICES - CREATIVITY WORKSHOP

9:00-9:30Introduction to the 3Rs: Review – Reflect – RecreatePatrick COHENDET (Professor, Mosaic-HEC Montréal)Laurent SIMON (Professor, Mosaic-HEC Montréal)Benoit SARAZIN (Founder, FarWind Consulting)Xavier CASTANER (Professor, HEC Lausanne)Francesc SOLÉ PARELLADA (Professor, UPC)

9:30-12:30The creative economy: Challenges and issues (part 1)Patrick COHENDET (Professor, Mosaic-HEC Montréal)Laurent SIMON (Professor, Mosaic-HEC Montréal)

AND an interspersal of Pecha Kuchas on innovation beyond buzzwords:Creative industries – James NADLER (Associate Professor, RTA School of Media, Chair Creative Industries, Ryerson University)Ten types of innovation – Jaume VALLS (Professor, University of Barcelona)Jugaad Innovation – Madan RAO (Research Director, Your Story Media / Founder, Jazzuality)Collaborative platforms and sharing economy – Guy PARMENTIER (Professor, Grenoble IAE)Knowledge communities – Karine GOGLIO (Professor, Kedge Business School)New facets of innovation – Xavier CASTANER (Professor, HEC Lausanne)Management of innovation – Miguel AUBOUY (Researcher, consultant and writer)Sustainability Literacy Test (Sulitest) – Jean-Christophe CARTERON (CSR Director, Kedge Business School)SMEs – Francesc SOLÉ PARELLADA (Professor, UPC)

10:45-11:00Break

12:30-14:00Lunch

VENUE

> HEC Montréal, Standard Life Room, 1st floor (access via north elevators) 3000, chemin de la Côte-Sainte-Catherine, Montréal, H3T 2A7


YULBCN • 12

17:30Meeting Point: Monument National

17:30-20:00The art of improvisation: A master class with the Kevin Dean Quintet Kevin DEAN (Trumpet / Professor, McGill University)Greg CLAYTON (Guitar / Professor, McGill University)Christine JENSEN (Sax / Professor, McGill University)Alec WALKINGTON (Bass / Professor, McGill University)André WHITE (Drums / Professor, McGill University)

Jam sessionMadan RAO (Research Director, Your Story Media / Founder, Jazzuality)

Cocktail

VENUES

> Rio Tinto Alcan Planetarium A Space for Life, 4801, av. Pierre-de-Coubertin, Montréal, H1V 3V4

> Monument National, 1182, boul. St-Laurent, Montréal, H2X 2S5

SUNDAY, JUNE 26th

CREATIVE PLACES & SPACES - AN

INSPIRING MIDDLEGROUND: A SPACE

FOR LIFE

8:15-9:00 Arrival at the Rio Tinto Alcan Planetarium and Breakfast at the Bistro

9:00-9:25 Aurorae: An immersive show on the origin of the Northern Lights

9:30-10:30Visit of the Biodôme de Montréal

10:30-10:40Return to the Rio Tinto Alcan Planetarium

10:40-10:55Break

10:55-11:103Rs: Review – Reflect – Recreate Xavier CASTANER (Professor, HEC Lausanne)Patrick COHENDET (Professor, Mosaic-HEC Montréal)Laurent SIMON (Professor, Mosaic-HEC Montréal)Benoit SARAZIN (Founder, FarWind Consulting)Francesc SOLÉ PARELLADA (Professor, UPC)

11:10-12:30 Space for life projects: Metamorphosis of the Insectarium; Renewed Biodôme; Glass Pavilion and a Pathway to Phytotechnology at the Botanical GardenCharles-Mathieu BRUNELLE (Executive Director, Montréal Space for Life)Rachel LÉGER (Director, Biodôme)Anne CHARPENTIER (Director, Insectarium)René PRONOVOST (Director, Montreal Botanical Garden)

12:30-13:45Lunch

13:45-14:30Team project workshop

Free afternoon


YULBCN • 14

VENUE

> Bell Campus, 1, Alexandre Graham-Bell, Île-des-Sœurs, Verdun, H3E 3B3

MONDAY, JUNE 27th

CREATIVITY & MARKETING /

INNOVATION THROUGH DESIGN

THINKING

8:00Meeting point for bus departure: Hilton Garden Hotel, 380, rue Sherbrooke Ouest

9:00-9:15Welcome to the Bell Campus


9:30-10:00Innovation @ BellJulie BAILLARGEON (Senior Specialist, Brand Office, Bell Canada)François D’AMOUR (Senior Specialist, Brand Office, Bell Canada)

10:00-10:45Beyond branding at BellRick SEIFEDDINE (Senior Vice-President, Brand Strategy, Bell Canada)

10:45-11:00Break

11:00-11:45An iconic brand: The marketing of a legacy teamKevin GILMORE (Executive Vice-President and Chief Operations Officer, Montreal Canadiens)

11:45-12:15Discussion and Q&A: Commercial identities and communitiesRick SEIFEDDINE (Senior Vice-President, Brand Strategy, Bell Canada)Kevin GILMORE (Executive Vice-President and Chief Operations Officer, Montreal Canadiens)Jean-Jacques STRÉLISKI (Professor, HEC Montréal)

12:15-13:30Lunch at Bell

13:30-16:00Design thinking workshopNiels BILLOU (Co-Founder and Executive Director, The Humanos Institute)

16:00-16:15Break

16:15-17:00Further exploring the C-K theoryMarine AGOGUÉ (Professor, HEC Montréal)Romain RAMPA (Ph.D. candidate, HEC Montréal)

17:00-17:10Further insights and synthesis on identities, communities and value creation

17:15Departure for MontrealDrop off @ Hilton Garden Inn Hotel

Free evening


YULBCN • 16

TUESDAY, JUNE 28th

CREATIVE POWERHOUSES:

INNOVATING IN LARGE FIRMS

7:30Meeting point for bus departure: Hilton Garden Hotel, 380, rue Sherbrooke Ouest

8:15-8:40Welcome to the Cirque du Soleil (CDS)

8:40-9:30“Behind the scenes”: A guided tour of the CDS

9:30-9:45Break and change into sportswear!

9:45-10:15Managing performance at the CDSPaul DAOUST (Head of Casting Services and Community Relations, CDS)

10:15-11:00Experimenting acro-artistic activity 1

11:00-11:45Experimenting acro-artistic activities 2 and 3

11:45-12:15Change of wardrobe and transfer to La Coupole


12:30-13:45Lunch in La Coupole

14:00-15:00 Designing the interior of the most luxurious private jet: Art between innovation, creativity and engineering! Tim FAGAN (Manager, Industrial Design, Global 7000, Bombardier)

VENUE

> Cirque du Soleil, 8400, 2e avenue, Montréal, H1Z 4M6

VENUE

> Big Top Cirque du Soleil, Old-Port of Montreal (Metro station Place d’Armes)

15:00-15:20 Knowledge management and innovation management @ Product Development Engineering, Aerospace Marco BEAULIEU (Practice Lead – Knowledge Management, Bombardier Aeronautics)

15:20-15:30Break

15:30-16:30Roundtable: Challenges of innovation practices in large corporations Miguel AUBOUY (Master of ceremony)Benoit MATHIEU (Vice-President, Costumes and Creative Spaces, CDS)Paul DAOUST (Head of Casting Services and Community Relations, CDS)Marco BEAULIEU (Bombardier Aeronautics) Jean-Yves COUPUT (Director, Footwear and Business Innovation – Amersports Footwear)Christophe LECANTE (President, TKM)Antoine VIMAL DU MONTEIL (Producer, Ubisoft Montreal)Pierre BLAIZEAU (Technology / R&D Director, Ubisoft Montreal)Luca DEL MONTE (Space Economy Manager, European Space Agency (ESA))

Closing thoughts on the roundtable

16:40Transfer to buses, departure for Old-Port of Montreal

17:15Arrival in Old-Port of MontrealFree time

20:00An evening under the “Big Top” with Cirque du Soleil’s 38th production – Luzia: A waking dream of Mexico



YULBCN • 18

WEDNESDAY, JUNE 29th

MONTREAL’S INNOVATION

ECOSYSTEM

8:30-9:00Arrival and continental breakfast

9:00-9:15Welcome Cedric ORVOINE (Vice-President, HR and Communication, Ubisoft Montreal) (TBC)


9:35-10:45Ubisoft: How we manage creativity from game conception to consumer delivery Antoine VIMAL DU MONTEIL (Producer, Ubisoft Montreal)Pierre BLAIZEAU (Technology / R&D Director, Ubisoft Montreal)Raphaël LACOSTE (Art Director and Illustrator, Ubisoft Montreal)Ambre LIZUREY (Associate Producer, Ubisoft Montreal)

10:45-11:00Break

11:00-11:45Panel discussion: Structure, creativity and innovationAntoine VIMAL DU MONTEIL (Producer, Ubisoft Montreal)Pierre BLAIZEAU (Technology / R&D Director, Ubisoft Montreal)Raphaël LACOSTE (Art Director and Illustrator, Ubisoft Montreal)Ambre LIZUREY (Associate Producer, Ubisoft Montreal)+ Special Guest

VENUES

> Ubisoft, 5455, av. De Gaspé, 10e étage, Montréal, H2T 2A4

> Ubisoft, 5505, boul. St-Laurent, Montréal, H2T 1S6

11:45-12:00Venue Change5505, boul. Saint Laurent, Montréal, H2T 1S6

12:00-13:20Lunch and play session

13:30-14:00Middlegrounds for creativity and innovation in large organisationsPatrick COHENDET (Professor, Mosaic-HEC Montréal)Laurent SIMON (Professor, Mosaic-HEC Montréal)

14:00-14:20Fostering creativity streaks: Private and public co-creationJean-Philippe GAGNON (Advisor, Communications and business development, Innovitech)

14:20-15:00Institutions, urban development and innovationCatherine TRAUTMANN (Vice-President of the Eurométropole of Strasbourg)

15:00-15:20Corporate social responsibilityJean-Christophe CARTERON (CSR Director, Kedge Business School)

15:20-15:40Break

15:40-16:15A story of unbounded creativityRoger PARENT (President, Realisations.net)

16:15-17:15Discovery walk of the Mile End, transfer to La Gare

17:30-17:50Start-ups and entrepreneurship in the Mile EndChristian BÉLAIR (President and co-founder, CREDO)

17:50-19:00Wine and cheese

Free evening


YULBCN • 20

VENUE

> Desjardins Lab, 175, boul. René-Lévesque O, Montréal, H2X 3Y2 (Metro station Place des arts)

> La Maison du développement durable, 50, rue Sainte-Catherine Ouest, Montréal, H2X 3V4

THURSDAY, JUNE 30th

HACKING INNOVATION BY

CO-CREATION

8:30-9:00Arrival and continental breakfast

9:00-9:153Rs: Review – Reflect – RecreateXavier CASTANER (Professor, HEC Lausanne)Patrick COHENDET (Professor, Mosaic-HEC Montréal)Laurent SIMON (Professor, Mosaic-HEC Montréal)Benoit SARAZIN (Founder, FarWind Consulting)Francesc SOLÉ PARELLADA (Professor, UPC)

9:15-9:45The innovation ecosystem @ DesjardinsFranck DESCUBES (Senior Director, Corporate and Innovation Strategy, Mouvement Desjardins)

9:45-10:15How to stimulate innovation in an organizationJonathan BELISLE (Digital poet, Technology Innovation, Mouvement Desjardins)

10:15-10:30Break

10:30-11:30Harnessing the wisdom of the crowd: The Desjardins and Hacking Health innovation challengeFederico PUEBLA (Director, Technology Innovation, Mouvement Desjardins)Isabelle LUSSEYRAN (Head of Development, Hacking Health)

11:30-12:15The “co” in conception: C-K theory workshop and team projects Marine AGOGUÉ (Professor, HEC Montréal)Romain RAMPA (Ph.D. candidate, HEC Montréal)

12:15Transfer to Maison du développement durable

12:30-13:45Lunch

13:45-15:00Business model generation: Beyond the hypeYves PIGNEUR (Professor, HEC Lausanne, best-selling author of Business Model Generation)

15:00-15:15Break

15:30-17:00Co-design workshopYves PIGNEUR (Professor, HEC Lausanne, best-selling author of Business Model Generation)

17 :00-17 :30Reflections on the Team ProjectsPatrick COHENDET (Professor, Mosaic-HEC Montréal)Laurent SIMON (Professor, Mosaic-HEC Montréal)

Free evening

program week | mtl


FRIDAY, JULY 1st

SO WHAT’S NEXT?

9:00-9:30Breakfast @ Le Café

9:30-9:453Rs: Review – Reflect – RecreateXavier CASTANER (Professor, HEC Lausanne)Patrick COHENDET (Professor, Mosaic-HEC Montréal)Laurent SIMON (Professor, Mosaic-HEC Montréal)Benoit SARAZIN (Founder, FarWind Consulting)Francesc SOLÉ PARELLADA (Professor, UPC)

9:45-10:45Innovation districts: Experimentation on private/public/community co-creation Josep PIQUÉ (Vice-President, International Association of Science Parks (IASP))

DiscussantsDamien SILÈS (Executive Director, Quartier de l’Innovation)Catherine TRAUTMANN (Vice-President of the Eurométropole of Strasbourg)

10:45-11:00Break

11:00-12:30Recap and lessons learned during week 1Marine AGOGUÉ and the Mosaic Team

Free afternoon / Departure for Barcelona!

VENUE

> La Maison du développement durable, 50, rue Sainte-Catherine Ouest, Montréal, H2X 3V4

program week 2 | bcn


SATURDAY, JULY 2nd

ARRIVAL IN BARCELONA

12:00Airport pick-up and transfer to Barcelona city center

barcelona

BCN | program week 2 program week 2 | bcn

YULBCN • 28

SUNDAY, JULY 3rd

WELCOME

9:00Meeting point: Museu del Disseny

9:15-9:30Welcome and Barcelona week planning Jaume VALLS (Professor, University of Barcelona)Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)

9:30-10:45The magnetism of Barcelona: Understanding the attractiveness of the city for creative and knowledge workersMontserrat PAREJA-EASTAWAY (Professor, University of Barcelona)

10:45-11:15 Break

11:15-12:30Barcelona innovation ecosystemJosep PIQUÉ (Vice-president, International Association of Science Parks (IASP))

12:30-14:15Visit of the Museu del Disseny

14:15-15:15Lunch

15:15-15:30Introduction of week 2 participants

15:30-17:00Recap of week 1Marine AGOGUÉ (Professor, HEC Montréal)Laurent SIMON (Professor, HEC Montréal)

Free afternoon

VENUES

> Museu del Disseny, Glories Catalanes Place, 37

> Parc del Castell de l’Oreneta, c/ Gaspar Cassadó, 20, (lateral Ronda del Mig).

19:30Meeting point: Plaça CatalunyaTransfer to Parc del Castell de l’Oreneta

20:00-23:00Welcome dinner (informal meal)Bellavista Mirador Forestal Restaurant

23:00 Return to Barcelona city center

BCN | program week 2

YULBCN • 30

MONDAY, JULY 4th

PLACES, SPACES & CREATIVITY

8:30Meeting point: Plaça CatalunyaGuided tour by bus: Architecture and creative areas of Barcelona

10:45-11:15Break

11:15-12:00Doing business and living in Montreal and Barcelona: A personal viewAlfons CALDERON (Economic attaché, Bureau du Québec in Barcelona)

12:00-13:15Rebuilding the FCB Stadium: A creative challengeJoan PASCUAL (Founder, Pascual & Ausio Architects)

13:15-13:45The useful brandPatrick BEAUDUIN (Head of digital strategy, Kedge Business School)

13:45-14:15Lunch

14:15-15:00Team project work time

15:00-16:00Visit of entrepreneurship center and incubatorBarcelona Activa

16:00-16:15Transfer to MediaTIC Building

16:15-19:00Visit of MediaTIC and debate with Enric RUIZ-GELIEnric RUIZ-GELI (Founder, Cloud 9)

19:00 Return to Barcelona city center by bus

VENUES

> Barcelona Activa, c/ de la Llacuna, 162

> MediaTIC, c/ Roc Boronat, 117



VENUE

> Fundació Alícia, Sant Fruitos del Bages

TUESDAY, JULY 5th

TRADITION & RENEWAL:

THE CASE OF CATALAN GASTRONOMY

7:30Meeting point: Plaça CatalunyaTransfer to Sant Fruitós del Bages, Fundació Alícia

8:45-9:15Coffee

9:15-11:15The sense of the senses: The sense of AlíciaJudit AUGÉ (Món Sant Benet)Jaume BIARNÉS (Chef, Fundació Alícia)

11:15-11:45Break

11:45-12:003Rs: Review – Reflect – Recreate Miguel AUBOUY (Researcher, consultant and writer)Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)Laurent SIMON (Professor, Mosaic-HEC Montréal)Jaume VALLS (Professor, University of Barcelona)

12:00-13:00Catalan cuisine and the Restaurant 7 PortesFrancesc SOLÉ PARELLADA (Professor, UPC)

13:00-13:30El Bulli business modelLaurent SIMON (Professor, Mosaic-HEC Montréal)

13:30-14:45Dolç – Gastronomic pastryYann DUYTSCHE (Pastry chef, Owner, Dolç)

14:45-16:30Lunch

16:30-18:00 Team project work time

18:00Return to Barcelona city center

Free evening

BCN | program week 2 program week 2 | bcn

YULBCN • 34

WEDNESDAY, JULY 6th

CAVA EXPERIENCE / GAUDI

8:45Meeting point: Plaça CatalunyaTransfer to Sant Sadurni d’Anoia

9:45Coffee

10:00-12:00Visit of Freixenet Cava Producers

12:00-12:153Rs: Review – Reflect – RecreateMiguel AUBOUY (Researcher, consultant and writer)Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)Laurent SIMON (Professor, Mosaic-HEC Montréal)Jaume VALLS (Professor, University of Barcelona)

12:15-13:15Castell d’Encus: A high quality wine cellar around the Catalan PyreneesRaül Bobet (Founder and President, Castell d’Encus)

13:15-13:30 Introduction to Colonia Güell Barcelona Team

13:30Transfer to Colonia Güell

VENUES

> Sant Sadurni d’Anoia> Colonia Güell> MIBA (Museu d’idees i

invents de Barcelona), c/Ciutat, 7 (Metro Jaume I)

14:15-15:00Lunch

15:00-17:00Gaudi afternoon: Visiting the Colonia Güell

17:00Return to Barcelona

19:45MIBA

19:30-21:00Visit of MIBA (Museu d’idees i invents de Barcelona) and debate with Pep TORRESPep TORRES (President and Founder, MIBA)

21:00-22:00Cocktail



THURSDAY, JULY 7th

FROM DESIGN TO VALUE CREATION

8:45Meeting point: Roca Gallery

9:00-9:30Welcome and introduction to the Roca Gallery conceptNathalie NAVAL (Manager, Roca Gallery)

9:30-10:30Stop working, start making Cecilia THAM (Founder, Makers of Barcelona)

10:30-11:00The creative mixology of the total brandPierre BALLOFFET (Professor, HEC Montréal)

11:00-11:15Break and visit of the Roca Gallery

11:15-11:303Rs: Review – Reflect – RecreateMiguel AUBOUY (Researcher, consultant and writer)Pierre BALLOFFET (Professor, HEC Montréal)Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)Jaume VALLS (Professor, University of Barcelona)

11:45-13:00From concept to realityAndreu CARULLA (Designer, Andreu Carulla Studio)

13:00-14:30Research in the wild: Public, participatory and collective experimentsJosep PERELLO (Professor, University of Barcelona)

14:30-16:00Lunch at Restaurant Atenea

16:00-16:45Team project work time

Free evening

VENUES

> Roca Gallery, c /Joan Güell, 211 (Metro Maria Cristina

> Faculty of Economics and Business, UBù, Av. Diagonal, 696 (Metro Zona Universitària)



FRIDAY, JULY 8th

TEAM PRESENTATIONS &

CLOSING CEREMONY

9:30-10:00Coffee

10:00-10:153Rs: Review – Reflect – RecreateMiguel AUBOUY (Researcher, consultant and writer)Montserrat PAREJA-EASTAWAY (Professor, University of Barcelona)Jaume VALLS (Professor, University of Barcelona)

10:15-14:00Summer School team project presentations

14:00-15:30Lunch

15:30-16:30Final creativity performanceXavi LOZANO (Musician, Bufa & Sons)

16:30-17:30Closing ceremony

17:30Farewell cocktail

21:00Dinner at 7 Portes Restaurant

VENUES

> Faculty of Economics and Business, UB, Av. Diagonal, 696 (Metro Zona Universitària)

> Restaurant 7 Portes, Passeig Isabel II, 14

*Please note that the program is subject to change without notice.

YULBCN • 40

Partners | mtlmtl | thanks to

PRINCIPAL PARTNERS

organized by

ASSOCIATE PARTNERS

WITH THE SUPPORT OF

Bell Canada

Bombardier

Bombardier Transport Americas

Carrefour Santé Globale

Cirque du Soleil

Creative Wallonia

Credo Productions

Desjardins

Domaine Les Brome / Léon Courville, vigneron

European Space Agency (ESA)

FarWind Consulting

Hacking Health

HEC Montréal

HEI-ISA-ISEN

IAE Grenoble

Ilot Magog

Innovitech

International Association of Science Parks

IREQ (Institut de Recherche d’Hydro-Québec)

Jazzuality

KEDGE Business School

Kevin Dean Quintet

La Gare

Lallemand Inc.

Magog Technopole

Maison du Développement Durable

McGill University

Ministère de l’Économie, de la Science et de l’Innovation du Québec

Montreal Canadiens

Monument National

Polytechnic University of Catalonia (BarcelonaTech)

Quartier de l’Innovation

Ryerson University

Salomon Group

Space for Life

Strasbourg Eurométropole

The Humanos Institute

The Souldiers Jazz Band

TKM (TecKnowMetrix)

Ubisoft Montreal

Université de Lausanne (HEC Lausanne)

Université Laval

University of Barcelona

University of Toronto

Ville de Magog

Your Story Media

YULBCN • 42

BCN | thanks to

Partners • 43

partners | bcn

organized by

in the framework of

with the collaboration of

Andreu Carulla Studio

Barcelona Activa

Bufa & Sons

Bureau du Québec à Barcelone

Castell d’Encus

Cloud 9

Colonia Güell

Dolç

Freixenet Cava

Fundació Alícia

HEC Montréal

International Association of Science Parks

Joan Pascual – Ramon Ausió Arquitectes, SLP

Makers of Barcelona

MediaTIC

Món Sant Benet

Museu del Disseny

Museu d’idees i invents de Barcelona (MIBA)

Polytechnic University of Catalonia (BarcelonaTech)

Restaurant 7 Portes

Roca Gallery

University of Barcelona

Media-TIC

YULBCN • 44

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