in-cosmetics asia 2011: asia beauty trends - …...asia beauty trends 2011 & beyond la mer...
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IN-COSMETICS ASIA 2011:
ASIA BEAUTY TRENDS - 2011 & BEYOND
Yulia Fransisca
Research Analyst
DECEMBER 15TH 2011
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2AGENDAASIA BEAUTY TRENDS 2011 & BEYOND
Overview in Asia
Current Trends in Asia
Focus Areas & Case Studies
Future Outlook
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3A TRUSTED BUSINESS INTELLIGENCE SOURCEASIA BEAUTY TRENDS 2011 & BEYOND
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4GLOBAL PRESENCE, LOCAL COVERAGEASIA BEAUTY TRENDS 2011 & BEYOND
London
Chicago
Singapore
Cape TownSantiago
Dubai
Vilnius
Shanghai
Tokyo
Sydney
Bangalore
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5EUROMONITOR INTERNATIONAL – BEAUTY AND PERSONAL CARE
ASIA BEAUTY TRENDS 2011 & BEYOND
Beauty & Personal Care
Baby Care
Bath & Shower Products
Deodorants
Hair Care
Colour Cosmetics
Men’s Grooming Products
Oral Hygiene
Fragrances
Skin Care
Depilatories
Sun Care
Sets/Kits
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6AGENDAASIA BEAUTY TRENDS 2011 & BEYOND
Overview in Asia
Current Trends in Asia
Focus Areas & Case Studies
Future Outlook
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7BEAUTY AND PERSONAL CARE BY CATEGORIES – VALUE (US$ MILLION)
ASIA BEAUTY TRENDS 2011 & BEYOND
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8BEAUTY AND PERSONAL CARE BY COUNTRIES – VALUE (US$ MILLION)
ASIA BEAUTY TRENDS 2011 & BEYOND
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9BEAUTY AND PERSONAL CARE - JAPAN
ASIA BEAUTY TRENDS 2011 & BEYOND
� Japan’s value growth stagnated in 2010
� Stagnant economy halted demand
� Effect of natural disasters persists in 2011
� Polarity of consumer purchasing pattern
� Successful launch of low cost skin care products
� Steady growth of anti-agers and premium skin
care
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10BEAUTY AND PERSONAL CARE - CHINAASIA BEAUTY TRENDS 2011 & BEYOND
� China recorded a 11% value growth in 2010
� Rapid economic development
� Growing middle class consumers
� Trading-up trends
� Leading multinationals push for more growth
� Launch of skin care brands across different
price platforms
� Distribution expansion to second and third tier
cities
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11BEAUTY AND PERSONAL CARE - INDIAASIA BEAUTY TRENDS 2011 & BEYOND
� India showed a 14% value growth in 2010
� Growing economy accelerate sales
� Increased demand for value added products
� Leading multinationals push for more growth
� Increased penetration of modern formats
� Increased presence of imported brands
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12AGENDAASIA BEAUTY TRENDS 2011 & BEYOND
Overview in Asia
Current Trends in Asia
Focus Areas & Case Studies
Future Outlook
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13ANTI- AGING
�Anti – aging propositions continue to captivate women across the region
�From Premium to Mass offerings
�From Facial care to Sun care
ASIA BEAUTY TRENDS 2011 & BEYOND
www.lancome-usa.com
www.taobao.com
www.esteelauder.com
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14WHITENING
� More demand for whitening responded by more advanced launches
�New formats: High strength spots correctors and Under eye whitening
ASIA BEAUTY TRENDS 2011 & BEYOND
www.skii.com.sgAkinaistore.com
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15NATURAL AND MINERAL
�Increased popularity of mineral cosmetics and skin care - Back to Nature
�Awareness of safer and natural ingredients
ASIA BEAUTY TRENDS 2011 & BEYOND
www.beautyisoskindeep.blogspot.com
gosee.us
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16HERBAL TRADITIONAL
�The rise of Chinese Herbal/ Traditional skin care
�Increased confidence in Asian brands
ASIA BEAUTY TRENDS 2011 & BEYOND
Sephora.cn Jingdaily. com
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17MEN-SPECIFIC
�Men’s grooming range taking a full bloom in 2010 and continue to flourish
�Leading companies established their brand presence in retail scenes
ASIA BEAUTY TRENDS 2011 & BEYOND
www.gurugupta.wordpress.com
Forum.hardwarezone.com.sg
Cgi.ebay.com
Salonskincare.co.uk
Gatsby.jp
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18BLEMISH BALM (BB) CREAM
�BB Cream craze not losing steam – more launches across different brands and formats
� Western brands adopt BB concept
ASIA BEAUTY TRENDS 2011 & BEYOND
Moodiereport.com Makeupstash.comMakeupforlife.net
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19INNOVATIVE AND TIME-SAVING FORMATS
ASIA BEAUTY TRENDS 2011 & BEYOND
� Mousse Foundation
� Compact BB Creams
� Foam Hair Colourants
� Mist Hair Wax
Rougedeluxe.blogspot.com
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20BEYOND COSMETICS AND TOILETRIES
�Beauty Drinks
� Collagen based
� Originated from Japan and Korea
�Beauty Appliances
� Clarisonic
� Portable Ionic Steamers
ASIA BEAUTY TRENDS 2011 & BEYOND
Makemeheal.com
Blog.japantimes.co.jp
Koreanherald.com Confirmtrading.com
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21POLARITY OF SPENDING PATTERN
�Consumer lifestyle
�Economic factors
ASIA BEAUTY TRENDS 2011 & BEYOND
Mass Masstige Premium
Japan
The rest of Asia
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22THE RISE OF CHAINED SPECIALISTS AND INTERNET RETAILING
ASIA BEAUTY TRENDS 2011 & BEYOND
www.sephora.com
� Sephora has grown from its launch in 2005 to 106 stores in Asia in 2010
� Tmall.com by taobao has major leading players listed their own shops by end of 2010
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23SOCIAL MEDIA
�Increased influence of social media continues
�Reviews among consumers create Word of Mouth for the brands
�Brands to reach and talk to their followers
ASIA BEAUTY TRENDS 2011 & BEYOND
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24AGENDAASIA BEAUTY TRENDS 2011 & BEYOND
Overview in Asia
Current Trends in Asia
Focus Areas & Case Studies
Future Outlook
Korean Brands Wave in Asia
Super Premium Skin Care
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25KOREAN BRAND WAVES IN ASIA
� Driving factors
�K-Drama and K-Pop influence in Asian countries
�The porcelain smooth complexion of many Korean women
�Started as pioneer of the BB Cream
ASIA BEAUTY TRENDS 2011 & BEYOND
www.yxlady.com
www.snscosmeticskincare.com
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26KOREAN BRAND WAVES IN ASIA
�The Success
�Korean companies’ overseas business show strong yoy growth
�Other Asian countries contribute more to the companies’ performance
ASIA BEAUTY TRENDS 2011 & BEYOND
Amore Pacific Sales
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27KOREAN BRAND WAVES IN ASIA
�What’s ahead?
�Bullish expansion to continue on in the next five years
�Riding on vast retail development in developing markets
ASIA BEAUTY TRENDS 2011 & BEYOND
Source: The Nation, Aug 26, 2011; company website
The Face Shop (overseas)
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28KOREAN BRANDS WAVE IN ASIA
�Competitive advantages
�Celebrities endorsements
�Creative product formats
�Natural based ingredients
�Affordable price points
�Attractive packaging
ASIA BEAUTY TRENDS 2011 & BEYOND
dskon.com
bbcreamboutique.com
Glitznchic.blogspot.com
femininity.onsugar.com
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29AGENDAASIA BEAUTY TRENDS 2011 & BEYOND
Overview in Asia
Current Trends in Asia
Focus Areas & Case Studies
Future Outlook
Korean Brands Wave in Asia
Super Premium Skin Care
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30SUPER PREMIUM ANTI-AGERS
� “The non-surgical way” to achieve youth
� How much is one willing to pay for beauty?
ASIA BEAUTY TRENDS 2011 & BEYOND
www.beautylish.com
La Mer lifting face serum
US$ 330(30 ml)
La Prairie Cellular Radiance Concentrate
US$ 830(30 ml)
www.makeupstash.com
Clé dePeau Beauté Crème Intensive
US$ 1000(40 ml)
www.shine.yahoo.com
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31SUPER PREMIUM ANTI-AGERS
�Luxury brands thriving from Asia market
� Estee Lauder: “Asia and Pacific Q4 2011 sales rose 16%, boosted by strong sales in skin
care products including pricier ranges such as La Mer and Jo Malone” – Reuters
� Beiersdorf: “La Prairie group makes 22% of its annual sales in Asia” – Reuters
� Shiseido: “Sales of the top regular users purchasing Clé dePeau Beauté products in
department stores maintained nearly double digit growth in 2010” – Shiseido
�Premium anti-agers’ resilience during economic downturn
� Anti-agers is the only category growing positively at 1% in Japan Premium Cosmetics
2009 - Euromonitor International
ASIA BEAUTY TRENDS 2011 & BEYOND
� Sales Performance
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32SUPER PREMIUM ANTI-AGERS
�Strong economy in Asia
� Increase number of the ultra-affluent segment
�Higher awareness on looking youthful
�Perceived importance compared to other categories
� Healthy skin as canvas to beauty
� Less costly and painful compared to
surgical alternatives
�Strong brand positioning
�Mystery and science origination
� Loyal followers
ASIA BEAUTY TRENDS 2011 & BEYOND
� Driving factors
www.cledepeau-beaute.com
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33SUPER PREMIUM SKIN CARE
�Aging Population in Asia
� Growing number of high-net worth individuals
ASIA BEAUTY TRENDS 2011 & BEYOND
Baby boomers (40-60 yrs)
1.8% CAGR (2010-2015) growth
� Future potential
Source: Merrill Lynch Cap Gemini World Wealth Report.
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34AGENDAASIA BEAUTY TRENDS 2011 & BEYOND
Overview in Asia
Current Trends in Asia
Focus Areas & Case Studies
Future Outlook
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35CATEGORY DRIVERS: SKIN CARE, HAIR CARE, AND COLOUR COSMETICS
ASIA BEAUTY TRENDS 2011 & BEYOND
Sales Value (US$ million) 2010
Gro
wth
%
(US
$ m
illio
n)
in 2
01
0-2
01
5
Skin Care
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36FUTURE OUTLOOKASIA BEAUTY TRENDS 2011 & BEYOND
YOUTH and FAIRNESS
� The pursuit of latest magic potion will continue
� More combination products
w-fish.blogspot.com
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37FUTURE OUTLOOKASIA BEAUTY TRENDS 2011 & BEYOND
Back to NATURAL
� Mineral and organic based
� Herbal and fruit ingredients
Health.ezbi.biz
Beautyalmanac.comShop.nordstrom.com
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38FUTURE OUTLOOKASIA BEAUTY TRENDS 2011 & BEYOND
More MEN’S GROOMING
� Body Care
� Cosmetics
� Others
Hisstylediary.com
Menshealth.com.sg
Net-pumpkin.com
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39EXPANSION OF BEAUTY SPECIALISTS AND INTERNET RETAILERS
�Beauty Specialist retailers to continue expansion
�Vast retail development in emerging markets
�More stand-alone shops by manufacturers
�Men’s Specific Beauty Corners and Stores
�Internet retailing to gain significance
�Improved infrastructures in developing markets
�More introduction of B2C e-commerce sites
ASIA BEAUTY TRENDS 2011 & BEYOND
Timeoutsingapore.com
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THANK YOU FOR LISTENING
Yulia Fransisca
Research Analyst