in front of the building - romanian board game - english project
TRANSCRIPT
7/23/2019 In front of the building - romanian board game - english project
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In front of the building
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What is this product?
● This product is an innovative board game madeby two romanian guys who are working inadvertising. Vlad Tomei is a copywriter and
Mihai Gheorghe is an art director.
● They come back with this idea when they had
some small talks about their childhood and howthey used to have fun with other friends.
7/23/2019 In front of the building - romanian board game - english project
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What makes this product special?
● The first thing that attracts your eyes is thepackage that represents an apartament building
specific to our capital city ucharest.
● The idea itself ! the game is about the
childhood games that we all used to playoutiside with our friends.
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"elling propostion
● The uni#ue selling proposition of this product is
$Games of a generation with the key at neck$
● This is a well know romanian saying $thegeneration with the key at neck$ because backon the %&'(& the child used to carry their home
key at the neck as a necklace to don)t lose it.
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The product success
● The product selled very good on the marketbecause it brings back some special memories.In *ust two months they selled one thousand
copyes and after that they have made threethousand more copyes at demand.
● Why was this product such a success? esidesthe fact that the package is an eye catcher+ we
all know that people react more hastily whenthey have their past self image in front of them.
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,roduct composition
● The game have -- place cards with uni#ueplayground games description that thechildrens used to play back when there was not
any internet connection+ console games+ andcomputers. They *ust hanged out ousideinventing some fun games or *ust play gamesthat their parents used to play too.
● "ome of this games are $Goat$+ $ / 0 at thewall stop1$+ $2ide and seek$+ $ The blind oldwoman$+ $The leaf$+ $The blockhouse$+$3ornets$+ $4lowers+ girls or boys$+ $3ountry
country$+ $4rane tour$ and so on.
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3onclusion
● In conclusion this game represents the5omanian urban folklore that grow on a postindustrial cityscape of ucharest.
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Thank you1
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