in-house seo - data is your ally

In-House SEO Strategies

-Using Data To Gain Allies

Presented By:

Every Persona Has Its Own Agenda

@AlanBleiweiss

Resistance Everywhere

@AlanBleiweiss

Educate Themstatic.nrelate.com cdn.thumbscraper.prd.inpwrd.comapis.google.com cm.g.doubleclick.netajax.googleapis.com ap.lijit.comad4.netshelter.com adxhm.d.chango.complatform.twitter.com fw.adsafeprotected.comstatic.polldaddy.com b.scorecardresearch.compagead2.googlesyndication.com view.atdmt.comad.doubleclick.net realtime.services.disqus.comfacebook.com d.agkn.comfbcdn.net www.lijit.comadnxs.com track.netshelter.netapi.twitter.com tags.bluekai.comr.twimg.com apr.lijit.comcdn.libraries.inpwrd.com p.twitter.comcdn.ip.inpwrd.com cdn.api.twitter.combs.serving-sys.com juggler.services.disqus.commediacdn.disqus.com dnetshelter3.d.chango.comtrack.prd.inpwrd.com vap6iad2.lijit.com

@AlanBleiweiss

Too Many Ads & Widgets? Yeah, That Kills Code & Confuses Search Engines

http://www.lijit.com/

Use Available Data

@AlanBleiweiss

Honest!

Reinforce When Needed

@AlanBleiweiss

No. Really. It Does!

Data Punctuates Reality

@AlanBleiweiss

Double Swear Honest!

Data Is Your Ally

@AlanBleiweiss

Been Ignoring Mobile?Better Check Those Stats!

Shock Can Help

@AlanBleiweiss

Oh Hey! ForgotTo Inform Us AboutThat New Design?

Choose Indisputable Data

Pages Indexed: 646,638 Actual Pages: 2,500

@AlanBleiweiss

Exactly Why Did You Insist On Not Blocking On-Site Search?

Choose Relevant Data

1st Quarter Year Over Year Organic Visits

@AlanBleiweiss

Drive The Point Home

@AlanBleiweiss

Manage Expectations

@AlanBleiweiss

Ditch The Ranking Fixation

@AlanBleiweiss

Focus On What Matters

@AlanBleiweiss

Show Progress Visually

GWT 404 Errors

@AlanBleiweiss

Show Progress Visually

@AlanBleiweiss

Long-View Mantra

@AlanBleiweiss

Critical Thinking Matters

@AlanBleiweiss

In-House SEO Strategies