in late 2009 manager assinment

8/6/2019 In Late 2009 Manager Assinment

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0903949 Paul E. Bridge Week 11

In late 2009, France based Telecommunication companies France Telecom and

Germany based Telecommunication Deutsche companies Telekom planed to merge

their UK subsidiaries Orange and T-mobile. The two companies planned to create a 50-

50 joint project in a plan to deal with competition from operator mobile phone sectors

like 02 and Vodafone UK. Orange and T-Mobile joined business seem to bring UK

competition levels into a line with other European Markets. Orange and T-mobile have

created the UK largest mobile network, with over proximately 30 million customers and

larger market share proximately of 37%. The deal between the two companies seems to

help Orange to gain a stronger grip in the UK market while T-mobile seems to increase

its customers. Two companies promised to offer essential settlements of better network

coverage, better broadband distribution, and improvements of customer services across

the Britain customers. The joined companies were given a green light in February 2010

by European commission, after France Telecom and German Deutsche Telekom

offered to sell off some part of their combined ratio Spectrum in an exchange of

European commission approval of the deal. Orange and T-mobile merging havereduced the number of the UK mobile sector from fifth to fourth. The deal has allowed T-

mobile customers to take advantages on 3G of Orange coverage. Although Orange and

T-mobile brands continue to operate separately, the two companies have shared

infrastructure and accounts management functions. Interesting point for mergers is that

the two joined companies have not only created a strong operators and offer high

quality network and services to the local communities but also they are confident now

that they have leverage on identified synergies and generate significant values to their

shareholders.

Orange and T-mobile share a proposal of power, with each brand owing clearexpressive subject in planning, marketing and brands distinctiveness. Orange and T-

mobile are competing as separates brands in the market, and in service branches. Their

ambitions is to create and combining network, getting rid of duplication, and making

better coverage for the customers or consumers. T-mobile and Orange vision is not only

to create fantastic network coverage but also protecting environments. The two

companies already maximized their own wealth and their desire is growing in the UK

mobile network and other mobile technology services. They have merger to increase

their managerial skills as well as local people who are working with them in the UK.

Orange and T-mobile mobile training on network has improved employees lives andtheir families as well as for local community and various societies working with them

across the UK. The merger has sustained development goals for orange and T-mobile

as well as their shareholders, but the precaution needed from the joined two companies

is that they must take responsibilities for the impacts of their activities on customers,

employees, communities and the environment. The two companies must accept

environment around them, for the best working practices and for the best business


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engagement within the local people in the UK, and that prefect argument is what an

individual living in the UK has.

Orange and T-mobile have over 700 stores on the British high streets currently and

they want to boost their sale. The two companies are looking forwards to improving and

evolving their assets to generate more sales and make stronger their positions as theUK number one communication companies. The two companies are creating more

efforts and focus operation which can enhance the efficiency and profitability of the

business to enhance their parent France and German companies.

Since the two companies have proximately30 million customers, they are now willingly

to deliver the best services and the best brands across the Britain. The two companies

have been successfully in the business in the UK because they have been offering

excellent mobile network services and good training to the local communities in the UK.

The two companies have accelerated in the market and they have intended to drive

their businesses with greater focus in developing new revenue flows based on the waycustomers will use their devices in the present time and in the future. Orange and T-

mobile have greater scale and they have developed new revenue flows in closest

market, example, mobile advertising and mobile commerce. The two companies have

offered the business with the best plans and values for mobile market across the Britain.

For instance, Orange and T-mobile are among the Mobile internal browsers in the UK

and their percentages are compared with other mobile operators percentages.

Advantages of T-mobile and Orange have been hugely on cost saving. This is so

because the two companies have reproduced lots of things, example distribution retailer

stores. They usually get rid of some hired shops which mean that in the long run theyare going to save cost on wages and overheads that is to say electricity and rent. The

economies scales for orange and T-mobile became bigger and better always because

of the large size that they have and bulk goods they bought. Since Orange and T-mobile

merger bigger, it is easier for them to buy components in bulk, this could be phone and

text/phone usage, and they can buy materials at cheaper costs per unit.

Orange and T-mobile have invested in technology and therefore it is easier for them to

create and relocate the variety of things in the new technology than any other mobile

operator. The joined companies have 713 high street stores between them. Orange is

the larger band of the two, with 17.3 million customers to T-mobiles 13 million. Orangehas brought with it 86300 fixed line broadband to customers. Examples, the two

companies are capable in buying or supplying out the latest handsets and others mobile

technology. Orange and T-mobile benefit from technology because this is what the

customers wanted and they have already able to supply gadgets that other businesses

cannot. Also the two companies have covered the latest technology devices use for

computer network.


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In term of human resources, Orange and T-mobile have employed better managers and

staff than the rest, because Orange and T-mobile have better position with everything

and they are capable to pay the best wages to employ the best staff. They have

experiences staff to help the business to become efficient, save costs and increase

sales. Orange and T-mobile are capable to sale their products at lower price in order for

them to attract more customers. This is so because they buy their goods or raw

materials in bulk. Orange and T-mobile have gained a lot of difference experiences

because they have employed different people from different academic background.

Example, Orange or T-mobile employed excellent financial directors and excellent

market managers. Sharing of ideas to come with one important decision is always not a

big for Orange and T-mobile, because they have quite a number of talented groups

employed under their controlled.

Orange and T-mobile have introduced the best way of communication where local

communication program for staff and young people in particular have changed so far

from unemployed and support them to reach their potential. The two companies have

been keen enough to keep safety of mobile communication as their priority. They have

introduced lock filter free of charge for all customers, on all orange and T-mobile

devices. Orange and T-mobile produced greater mobile communications which have

reduced carbon emission from their corporation building by 30%. Orange and T-mobile

have installed the largest UK company wide-range roll out-smart master to help their

management energy more efficiency across their network in the UK. They have carbon

emission management to tackle climate change, they have introduced handsets

recycling, they have high offer to their customer pay as you go and monthly payments

programs. The two companies have responsibilities in everything they do, example,protecting children from inappropriate contents, helping out in the local communication

and making mobile communication greener. This is greater opportunities for the UK

consumers to use up the services, network for the two joined companies, but question is

that would the two joined companies manage to hold a majority of spectrum in the 1800

Megahertz band, which is particularly important for mobile internal services based on

4G wireless technology?.

However, the implication is that Orange and T-mobile combination seems to create

some sort of monopolies in the market and these monopolies have threatening the

survival of the existing mobile operators economic in the UK. Right now Orange and T-mobile have proximately of 30 million customers and have market share proximately of

37% in the mobile phone industries in the UK. This might be good, but if the both

companies appear to create monopolies, then there will be market failure in the UK

mobile sectors. And these market failure caused by orange and t-mobile merger will be

having an impacted on financial institutions. There would be instability in many mobile

operators example of this instability is price in the mobile market and more smaller


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mobile operators would be not be able to compete with monopolies and therefore there

should be prices fluctuation while output of mobile operators would be limited, so these

mergers of joined companies have given the UK small mobile operators economic

negative strategies in different levels and yet Orange and T-mobile have very much

smaller choice of mobile phone plans for people to choose from. This goes to shows not

only how Orange and T-mobile monopolies power can restrict the amount of products in

market but also this means that the two companies have frustrated consumers or

customers and as well as small mobile operators to have less choice or option, because

in addition Orange mobile operators had not been satisfied with the performance of its

broadband network and this led it to make lead with BT wholesale. So, this regardless

of consumers or customers must be collective concerned and big issue of the

government and regulatory authority responsibilities to protect the UK population from

inappropriate issues, examples, government must make sure that small mobile

operators have balance economic efficient and as well as consumer welfare protection.

The consumer or customers should of course be protected from example, riskcommunication and risk perception in relation to electromagnetic fields that might be

used by mobile operators, and small mobile operators should also be protected from

those who are unfairly dominating the mobile market.

Orange and T-mobile operation in the UK do not mean benefits, but they are hoping to

cut up the market stability rather than promoting the welfare for the society living in the

UK. Their growth have been seen as beneficiaries to the people across the UK but also

increasing small mobile operators concern about business activities declines and that

brought mistrust. So, the UK government and the office of fair trading as a whole should

not sacrifice this. The government must carry on to dealing with matter that the userssuffering the most from the joined two companies mobile operators. Orange does not

care about improving British internal mobile operators network services, it is there just to

exploit Britain mobile sectors and makes intention to gain its own profitability on behalf

of its France telecom. The joined two companies have 84% of the highly important 1800

megahertz spectrum band and this benefits only between Orange and T-mobile and

tactic on the market do not necessary means that the two companies are having

cheaper price planned for customers but more likely they are providing break-down to

existing mobile sector in the UK, and much needed benefits return to the Franch and

Germany parent companies. Orange and T-mobile in the UK have led into many

thousands of job cuts in the short-medium terms. So, government and office of fairtrading must intervene to improve limits on the amount of spectrum each operator can

own in the UK, and also make sure that they set a deal with the joined two company

operators to ensure that the spectrum bands have shared fairly, and providing

broadband access to all homes or businesses.


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To products involve with direct consequences for surrounding technology companies

and not forgetting local UK business, impacting large numbers of suppliers to Orange

and T-mobile with a potential consequences to product innovation, which is where the

consumers will feel the first impact. Agreeably one less network is a great

environmental ambition but that does not translate directly to merger, operator mobile

phone already in the UK network. So, both Orange and T-mobile merger needs fully

detailed reviews and carefully consideration give on what this mean for the UK

consumer, UK workforce and the surrounding UK business in these difficult economic

turndown times. Combination of Orange and T-mobile merger will change everything,

example, number of network will be reduced as a result of merger. The Orange and T-

mobile merger will have an impact on consumer, companies, and competition in the

mobile marketing and all changes will not be positive for customers and working places.

Example, higher competition may regardless infant company network and smaller

companies will it difficult for them to compete with bigger companies like Orange and T-

mobile in the UK mobile marketing. On the other hand some doubt seems to raise overthe success of the two companies which mentioning cultural difference between the two

companies.

In political term, the deal between Orange and T-mobile get tough scrutiny from the UK

telecom regulators OFCOM, which might not like the deal as UK currently has a very

competitive mobile market, with no clear leader,

in late 2009 manager assinment

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