This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Project number–2016-1-DE02-KA204-003293

Unit_B1-B2Globalisation MATCHING Logos New Headway Advanced Student’s Book L&J Soars

This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein. Project number–2016-1-DE02-KA204-003293

Unit_B1-B2Globalisation MATCHING Logos New Headway Advanced Student’s Book L&J Soars

Answers

1. McDonalds – fast food.2. Nike – trainers/sportswear.3. Vodaphone – mobile phones/packages.4. Toyota – cars/motorbikes/musical instruments.5. Shell – oil.6. Apple – computers and digital accessories.7. The Body Shop – cosmetics.8. Mercedes – cars/trucks.9. Qantas – flights.

Sample answer

Brands are used to advertise a product to achieve brand recognition and establish brand

loyalty.