IN MagazineMedia Kit 2017

• The Straits Times Schools department launched in 2005 with a mission toengage young readers with stories about them. At the same time it aims toequip tomorrow’s voters with an understanding of their country through itscurrent affairs, heritage, culture and education landscape.

• The department produces weekly magazines IN and Little Red Dot, whichaccompany The Straits Times to secondary and primary schools onMonday and Tuesday respectively. The titles at once focus on the culturaltrends, causes and career interests of its young readers, as well as learningactivities in English language, values education and critical thinking.

• In tandem with its publications, the department runs the broadsheet’sactivities that introduce curious learners to the media industry. Over theyears, these activities have empowered many young reporters to pursueinterests in photojournalism, news writing and research. Its manyparticipants have developed media literacy, and a strong understandingof how the press contributes to the narrative of the nation.

About ST Schools

• Today, the department offers a full suite ofproducts and services for a cross-section ofstakeholders including learning centres andschools, teachers, parents multi-nationalcorporations and civil service organisations.

• It drives national events, produces spin-off booktitles, and operates customised training andconsultancy sessions that employ media principlesand research to develop communication skills,creativity, innovation and purpose.

• Our efforts in the field of News In Education havegarnered a series of global awards. Our team ofspecialists have engaged audiences in Indonesia,India, Malaysia, Poland, Thailand and the UnitedStates.

About ST Schools

Edu-tech

Events

Publishing

Training

IN

LITTLE RED DOT

NO SWEAT

48 VALUES

SCRAPBOOK

THE BIG SPELL

IDE A J AM

BIG D AY OUT

P ASSPORT

THE BIG QUIZ

NATIONAL YOUTH MEDI A COMPETITION

COLOURING COMPETITON

FE ATURE WRITING WORKSHOP

USING THE NEWS TO TEACH VALUES

APPLIED LEARNING PROGR AMME

YOUTH AND EDUCATION CONSULT ANCY

IN DIGIT AL EDITION

• The Straits Times’ weekly publication for secondary school students

In tune with young people in Singapore, their opinions, interests, causes and culture

Bridging current affairs and young people’s understanding of issues of the day

Inspiring original content based on giving young people a voice

• IN empowers young people to become educated citizens who care about their community

IN a nutshell

• A unique blend of:

Stories about young people and anunderstanding of their culture, causes andcareer interests

Explaining news with context and perspective,tapping into The Straits Times’ archive

Learning activities pegged to the news, andcrafted with Ministry of Education syllabus andpedagogy in mind, that prepares our readers fortheir ‘O’ and ‘N’ level English exams

What makes us IN

FEATURE: The main story in each issue, looking at trends or hot issues of the day

LEARN: Lesson activities based on

authentic resources – news from The Straits Times’ archive

What makes us IN

Engaging readers with original content

• FEATURE: Main story going deep into an issue, from explaining news issues as the Budget to examining a trend such as fandoms.

INside

YOU: What young people are doing in school or in their community, from a special project to a volunteering initiative.

INside

LIFE: Trends, reviews and happenings in young people’s areas of interests, such as art, music, science.

INside

KNOW: Explainers or life hacks useful to our readers, from knowing how to make coffee to tips for a good night’s sleep to planning for a trip.

INside

Teaching resources for classroom use

• NOTE: Editor’s column with reflections on current events or personal experiences

• NEWS: Singapore and World news and their significance, helping readers understand the news’ context and significance

• LEARN: Lesson activities, teaching English language, developing critical and creative thinking skills and character and citizenry in students

INside

• Applied learning programmes customised for schools’ needs such as: Journalism, photography, creating a school news magazine

• National Youth Media Competition for school teams

IN activities

• Sponsored issues (with bulk buy component)

• Special thematic issues (eg: Kindness issue, Volunteering issue, Careers issue)

• Sponsored pages (with bulk buy component)

• Strip at bottom of page with partner’s logo

• Related tip that goes with the topic

• Possible placements: LIFE: PRO, a series focusing on jobs and careers; series on causes young people are interested in

*Sponsored issues or pages: Partner may give suggestions though editorial has ownership

IN opportunities

Sponsor for events

• National Youth Media Competition

IN opportunities

• 2015: Pacific Area Newspaper Publishers’ Association (Panpa) Advertising &Marketing Awards Best Young Reader Program for ST Schools’ year-long effortof promoting civics and character development through the news.

• 2014: International News Media Association (INMA) third place in the publicrelations or community service campaign category for the ST Schools’ 48Values book. Wan-Ifra awards a World Young Reader Prize for EnduringExcellence for programme’s consistently strong production of young readercontent, events and engagement campaigns.

• 2013: Wan-Ifra’s Asian Media Award for Community Service (Gold) for the STSchools 48 Values book. Wan-Ifra top World Young Reader Prize for LearningWith The News to the 48 Values book and special editions of IN for RacialHarmony Day and National Day, and the use of The Straits Times nationwidewithin the Education Ministry’s curriculum for Character and CitizenshipEducation.

IN awards

For clarifications, contact:Ms Serene Luo

Editor of IN and Little Red Dot6319-5224 | serl@sph.com.sg

Mr David Tan

Business Development Manager

6319-1005 | davtan@sph.com.sg

For subscription, contact:

Ms Amy Leo/Ms Sherry Loh

6319-8174 | cirschool@sph.com.sg