in nepal
DESCRIPTION
In Nepal. Group Members. Aakankshya Dhakal Priya Joshi Pratima Neupane Riya Shrestha Rimjhim Singh Sukriti Tiwari Sushil Gnawali Aashish Bhattarai Ramesh Bikram Thapa Milan Khatri Pawan Adhikari Bibek Pahadi. Defination of Marketing. - PowerPoint PPT PresentationTRANSCRIPT
Aakankshya Dhakal Priya Joshi Pratima Neupane Riya Shrestha Rimjhim Singh Sukriti Tiwari Sushil Gnawali Aashish Bhattarai Ramesh Bikram Thapa Milan Khatri Pawan Adhikari Bibek Pahadi
Group Members
According to Philip Kotler, “Marketing is a social & managerial process by which individual & group obtain what they need and want through creating offering & freely exchanging products & services of value with others.”
Defination of Marketing
According to American Marketing Association , “Marketing is the process of planning & executing the conception, pricing , promotion & distribution of goods & services to create exchange that satisfies individual & organization objectives.”
According to American Marketing Association , “Marketing is the process of planning & executing the conception, pricing , promotion & distribution of goods & services to create exchange that satisfies individual & organization objectives.”
Origin of Marketing was during 17th Century But Western Countries adopted Only During
19th Century Later America adopted Marketing in mid
19th Century While Nepal adopted only in the late 19th
century
Evolution of Marketing
Objective Achievemen
t
Target MarketCustomer
OrientationIntegrated Marketing
Fundamental Principles of Marketing
Production Concept Product Concept Selling Concept Marketing Concept Societal Marketing Concept
Five Marketing Concept
Marketing was totally neglected, enterprise tend to concentrate on production and selling rather than marketing activities
There was only physical distribution of goods and services from producer to consumer
Whole transaction start after good production and end after good has been sold
No enterprise provided any allied activity of marketing
At those period main object of marketing was to maximize profit by maximizing production and sales
Marketing Concept in Nepal in the Past
Nepal has experienced significant socioeconomic changes over the last years.
The supply-driven marketing where organization could sell everything they produced, is increasingly giving way to demand-driven marketing.
The realization gradually coming that customer and their important.
Marketing Concept Now