in online video we trust: let's play!
DESCRIPTION
Wat is online video? En wat doet 't voor je organisatie? Wat zijn de belangrijkste trends? Walter Hueber, CEO van Moviebites, behandelt belangrijke trends en ontwikkelingen. Let's Play!TRANSCRIPT
![Page 1: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/1.jpg)
in online video we trust - let’s play
vrijdag 30 november 12
![Page 2: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/2.jpg)
WHO WE ARE?
vrijdag 30 november 12
![Page 3: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/3.jpg)
vrijdag 30 november 12
![Page 4: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/4.jpg)
100% DRUGS FREE
vrijdag 30 november 12
![Page 5: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/5.jpg)
WHAT IS ONLINE VIDEO?
vrijdag 30 november 12
![Page 6: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/6.jpg)
1 in 3 people watches
online video dailySource: Metrixlab
vrijdag 30 november 12
![Page 7: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/7.jpg)
penetration online video’s 2011
13-19 years
20-34 years
35-50 years
50+
vrijdag 30 november 12
![Page 8: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/8.jpg)
THANKS EBAY! Founders Chad Hurley, Steve Chen, and Jawed Karim in 2005 were all employees of Paypal. Funding came from bonuses received after eBay bought PayPal
ZOOLOGY! The first video on YouTube is of one of the co-founders Jawed Karim talking about elephant’s trunks titled “Me at the Zoo” shot at the San Diego Zoo.
OUCH! The most watched video (that is not a music video) is “Charlie Bit My Finger” with currently 449 million views. Justin Bieber has 3 hits in the top-10!
vrijdag 30 november 12
![Page 9: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/9.jpg)
75 percent of senior executives watches work-related video on business-related websites every week. Over 50 percent views work-related video content on YouTube (Source: Forbes)
vrijdag 30 november 12
![Page 10: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/10.jpg)
73% of US retailers feature video on product pages in Q4 2010 vs. 55% in 2009. (source: eMarketer's "Video for Ecommerce" report)
vrijdag 30 november 12
![Page 11: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/11.jpg)
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (source: ComScore)
vrijdag 30 november 12
![Page 12: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/12.jpg)
With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester)
vrijdag 30 november 12
![Page 13: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/13.jpg)
The amount that advertisers pay for one thousand impressions (CMP) has risen an extraodinary 125 percent for premium content, year over year (source: Adap.tv)
vrijdag 30 november 12
![Page 14: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/14.jpg)
howtocorporate
advertising
testimonial
advertising
training
HTML5
pre- and postroll
audiences
production technology video views
product
players
mobile
SEO
segmentation
online
conversioninteractive
vrijdag 30 november 12
![Page 15: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/15.jpg)
“EVERY WEBSITE
DESERVES A VIDEO AND
EVERY VIDEO DESERVES
MAXIMUM VIEWS!”
vrijdag 30 november 12
![Page 16: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/16.jpg)
vrijdag 30 november 12
![Page 17: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/17.jpg)
RELEVANT TRENDS
vrijdag 30 november 12
![Page 18: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/18.jpg)
Trend #1GENERATION NOW
vrijdag 30 november 12
![Page 19: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/19.jpg)
Trend #2SCREENAGERS
vrijdag 30 november 12
![Page 20: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/20.jpg)
Trend #3BROADCAST YOURSELF
vrijdag 30 november 12
![Page 21: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/21.jpg)
Trend #4VIDEO = TRAFFIC
vrijdag 30 november 12
![Page 22: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/22.jpg)
Trend #5 VIDEO = SOCIAL
vrijdag 30 november 12
![Page 23: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/23.jpg)
Viewers enjoy a video more when the video has been
shared / recommended Source: Unruly, 2012
vrijdag 30 november 12
![Page 24: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/24.jpg)
vrijdag 30 november 12
![Page 25: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/25.jpg)
Trend #6 VIDEO = MOBILE
vrijdag 30 november 12
![Page 26: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/26.jpg)
Mobile users watch
2.5 times more video compared to desktop users
Bron: MeFeedia, 2010
vrijdag 30 november 12
![Page 27: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/27.jpg)
Trend #7 VIDEO = EDUCATIONAL
vrijdag 30 november 12
![Page 28: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/28.jpg)
How to Kiss Passionately 10+ million views
vrijdag 30 november 12
![Page 29: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/29.jpg)
Trend #8 VIDEO = LIFE EXTENSION
vrijdag 30 november 12
![Page 30: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/30.jpg)
ONLINE VIDEO CASE
vrijdag 30 november 12
![Page 31: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/31.jpg)
a) commercial as pre-roll
vrijdag 30 november 12
![Page 32: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/32.jpg)
b) benefits video on website
vrijdag 30 november 12
![Page 33: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/33.jpg)
c) video on mobile job
vrijdag 30 november 12
![Page 34: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/34.jpg)
Wat ga je doen?In deze commerciële binnendienstfunctie ben je verantwoordelijk voor de telefonische
verkoop van de software. Je gaat nieuwe prospects en bestaande klanten actief
benaderen. Dit doe je onder andere naar aanleiding van marketingacties. Zo ondersteun
je het verkoopproces en levert daarin een heel actieve bijdrage.
Wat verwachten we van je?Voor deze functie is een commerciële MBO-opleiding en ervaring met telefonische verkoop
vereist. Je bent communicatief en commercieel vaardig, gedreven en resultaatgericht.
Verder ben je accuraat, heb je overtuigingskracht en vormen targets een uitdaging voor je.
Wat mag je van ons verwachten?Onze cultuur is informeel en open en kenmerkt zich door teamgeest, pragmatisme en
sterke betrokkenheid. We bieden een verantwoordelijke functie bij een professionele en
innovatieve onderneming. Je komt in een stimulerende werkomgeving terecht, waar
collegialiteit en een goede werksfeer voorop staan. Je inzet wordt uiteraard beloond met
een uitstekend pakket primaire en secundaire arbeidsvoorwaarden. Ook zijn er volop
opleidingsmogelijkheden, zowel intern als extern.
Meer informatie over deze vacatureVoor meer informatie over deze vacature neem je contact op met onze afdeling
personeelszaken. Stuur een mailtje naar [email protected] of bel: 033-4341800.
Afas zoekt een
CommercieelMedewerker (M/V)
Bekijk de vacature op je mobiel en solliciteer online via video
Mobile by Video interview by
video on mobile job
vrijdag 30 november 12
![Page 35: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/35.jpg)
d) employer branding video
vrijdag 30 november 12
![Page 36: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/36.jpg)
employer branding video
vrijdag 30 november 12
![Page 37: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/37.jpg)
e) howto video content series
vrijdag 30 november 12
![Page 38: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/38.jpg)
f) candidate video
vrijdag 30 november 12
![Page 39: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/39.jpg)
WHY ONLINE VIDEO? WHY NOT?
vrijdag 30 november 12
![Page 40: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/40.jpg)
keep it short
make it real and authentic (or fun)
share (embed, Facebook, Hyves, YouTube)
ensure good SEO indexing
mind the ‘expiration date’
vrijdag 30 november 12
![Page 41: In Online Video We Trust: Let's Play!](https://reader033.vdocument.in/reader033/viewer/2022060106/553b560f4a79592d278b4672/html5/thumbnails/41.jpg)
in online video we trust - let’s play
vrijdag 30 november 12