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  • Produced by:

    Official Media for:

    2019 Media Kit

    IN PRINT | ONLINE | IN PERSON

  • 2

    2019 Media Kit

    WorkBoat.com

    The WorkBoat Brand

    The WorkBoat brand has been connecting qualified buyers with leading suppliers for more than 75 years. WorkBoat delivers pertinent information to all segments of the North American maritime industry through WorkBoat Magazine, WorkBoat.com, and face-to-face events and education programs.

    WorkBoat  serves the most active sector of the North American commercial marine market -- the inland and coastal waterways. With 25,000 qualified subscribers, WorkBoat  provides monthly detailed coverage of the boats, technology, news, rules and regulations, and operations serving this market. WorkBoat  is edited and written for vessel owners and operators, managers, captains and crews of commercial vessels, serving as an important link between the professionals responsible for operating and managing these vessels and the manufacturers and suppliers of equipment, products and services for the industry.

    WorkBoat.com is the most comprehensive online resource for commercial maritime professionals. Featuring commercial marine news, blogs and information, peer-to-peer discussions, online Buyer’s Guide, classifieds and jobs, readers find everything they need to stay up to date on the latest developments affecting their operations. PLUS our WorkBoat eNewsletter gets pushed out to 30,000 email inboxes with the latest updates, news, and announcements twice a week.

    The International WorkBoat Show is the largest trade-only conference and expo for commercial vessel owners, operators and builders as well as the service providers and suppliers that serve them in North America. Held annually in New Orleans, the show attracts 15,000 commercial marine industry professionals, who come together from around the world to network, learn, spot new industry trends, and uncover innovative products and solutions. Produced by the same team that brings you WorkBoat Magazine and WorkBoat.com, this industry tradition is the must attend event.

    WorkBoat Magazine

    WorkBoat.com & WorkBoat eNews

    The International WorkBoat Show

    WorkBoat is a full-service media partner, reaching all sectors of the commercial marine industry year-round.

    http://www.WorkBoat.com http://WorkBoat.com http://Workboat.com http://WorkBoat.com http://WorkBoat.com

  • 3

    2019 Media Kit

    WorkBoat.com

    Our Audience

    25,000 Magazine

    subscribers

    29,500 enews

    subscribers

    12,150 Social Media

    Followers

    13,250

    Participants

    110,828 Avg. Monthly Page Views

    2:29 Avg. Time On Page

    154,000 Avg. Monthly

    Reach

    19,731 Avg. Digital

    Magazine Inpressions

    WorkBoat is the only publication dedicated exclusively to the U.S. workboat market with deep penetration in the Gulf states. We are THE leading source of market information for U.S. workboat operators.

    “What if we practiced a sport one time and we could become an Olympic champion. It would be fantastic, but we know it doesn’t work that way. Advertising is the same. No matter

    how much we want it to be, advertising is not a one-shot proposition – frequency is a key success factor.”

    -Dorrington, Michael “The Importance of Frequency in Today’s Multi-Channel Marketplace”

    http://www.WorkBoat.com

  • 4

    Pacific 5,055

    MT ID WY CO NM UT NV

    AL WA OR CA HI

    Central 2,488 SD ND MT

    IA MN ID

    OH MI WI

    NE KS KY

    TN AR OK

    IL

    Atlantic 5,977

    ME NH VT MA RI CT NY NJ PA

    DEL GA MD DC VA WV. NC SCGulf

    11,376 TX FL

    AL MS

    LA

    2019 Media Kit

    WorkBoat.com

    Our Audience

    45% Vessel Owner/

    Operator

    WorkBoat Magazine Subscribers By Region

    WorkBoat Magazine Subscribers By Occupation

    27% Independent Professional

    10% Government/

    Education

    11% Yard Owner/

    Manager

    3% Offshore Drilling/ Mining Contractor

    http://www.WorkBoat.com

  • 5

    WorkBoat

    Professional Mariner

    10%

    Marine Log

    Marine News

    Maritime Reporter

    Pacific Maritime

    8% Maritime Executive

    WorkBoat subscribers are a powerful

    buying force, representing

    $8.3 BILLION in purchasing power annually.

    of WorkBoat readers are involved in purchasing for their business.

    76%

    2019 Media Kit

    WorkBoat.com

    Our Audience

    of readers involved in purchasing use the WorkBoat suite of products to help

    make purchasing decisionss.

    of readers act on advertisements seen in WorkBoat Magazine, WorkBoat eNewsletter,

    or WorkBoat.com

    71%

    83%

    Publications WorkBoat Magazine Readers Subscribe to

    93%

    31%

    21%

    18%

    18%

    WorkBoat BPA Statement, December 2017. WorkBoat magazine is audited by a 3rd party so you can be assured that each copy is going where we say it is. A copy of the current audit statement is available online at www.workboat.com

    http://www.WorkBoat.com http://WorkBoat.com http://www.workboat.com

  • 6

    2019 Media Kit

    WorkBoat.com

    Digital Opportunities

    We make it easy to connect with our highly engaged online audience through website and eNewsletter advertising, sponsored emails, and custom campaigns to meet your company’s specific goals and objectives.

    Site Display Advertising

    Sponsored Email

    Place your branded message directly in front of 26,000 opt-in members of the WorkBoat digital audience. You provide the messaging and graphics, and we’ll take care of the rest.

    Includes: • One email deployed to 25,000 WorkBoat opt-in network

    • Valuable engagement data provided one week post-email

    Rates start* at $2,500 per email

    Sponsored Article

    Align your messaging with the WorkBoat.com brand through a sponsored content campaign. Ideal for product launches, mergers and acquisitions, rebranding, industry milestones, thought leadership and more.

    Includes: • Featured article on WorkBoat.com homepage

    • Premium placement in (2) WorkBoat eNewsletters

    • Boosted co-branded Facebook post

    Campaigns start* at $1.500 / per month

    Leaderboard 728w x 90h 80K $55/CPM Add $30/M

    Medium Rectangle 300w x 250h 80K $65/CPM Add $30/M

    3:1 Rectangle 300w x 100h 80K $45/CPM Add $30/M

    Position Size (pixels) Max File Size Cost Target Audience *Geographic, Page, or Position or WorkBoat Show Timing

    *5K minimum purchase

    http://www.WorkBoat.com http://WorkBoat.com http://WorkBoat.com

  • 7

    2019 Media Kit

    WorkBoat.com

    Digital Opportunities

    eNewsletter Advertising

    Job Postings

    Reach thousands of commercial marine professionals quickly and easily with a paid employment listing on WorkBoat.com. Send us your job description and logo, and we will feature it on WorkBoat.com. Ask your sales representative about social media and email promotion for additional cost.

    Rates start* at $250 net per month.

    Webinars

    Inform and interact with the WorkBoat audience on a relevant industry topic while increasing brand exposure and capturing quality leads.

    Includes: • One month promotion on WorkBoat.com

    • (2) emails to WorkBoat eNewsletter subscribers

    • Boosted Facebook campaign

    • List of attendee leads

    Sponsor produced webinar: $2,500

    WorkBoat.com produced webinar: $4,000 *For more information about advertising, contact a sales representative.

    Ad Unit Name

    WorkBoat eNews is a weekly newsletter that delivers the latest commercial marine news and information to opt-in subscribers for free. Put your message directly in front of commercial marine buyers with a display ad in the widely read, highly anticipated newsletter.

    Position Size (pixels) Max File Size Cost Target Audience* *Geographic, Page, or Content – specific

    Leaderboard

    Medium Rectangle

    3:1 Rectangle

    Size (pixels)

    Max File Size

    Cost Frequency Discount

    Target Audience *Position or WorkBoat Show Timing Specific

    728w x 90h

    300w x 250h

    300w x 100h

    40K

    40K

    40K

    $500

    $350

    $250

    12 issues $5,000

    12 issues $5,000

    12 issues $5,000

    Add $50/M

    Add $50/M

    Add $50/M

    *5K minimum purchase

    http://www.WorkBoat.com http://WorkBoat.com http://WorkBoat.com http://WorkBoat.com http://WorkBoat.com

  • 8

    2019 Media Kit

    WorkBoat.com

    Print Opportunities

    Black & White 12x 7x 4x 1x Full page 3,025 3,455 3,890 4,320 2/3 Page 2,570 2,935 3,305 3,670 1/2 Page Island 2,420 2,765 3,110 3,455 1/2 Page 2,270 2,590 2,915 3,240 1/3 Page 1,570 1,795 2,020 2,245 1/4 Page 1,270 1,450 1,635 1,815 1/6 Page 905 1,035 1,165 1,295

    Color 12x 7x 4x 1x Spread 7,045 7,905 8,775 9,635 Full page 4,020 4,450 4,885 5,315 2/3 Page 3,565 3,930 4,300 4,665 1/2 Page Island 3,415 3,760 4,105 4,450 1/2 Page 3,265 3,585 3,910 4,235 1/3 Page 2,360 2,585 2,810 3,035 1/4 Page 2,060 2,240 2,425 2,605 1/6 Page 1,695 1,825 1,955 2,085