in-store / on_retail event
DESCRIPTION
Mi ponencia para ON_retailTRANSCRIPT
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. Las Madres Vietnamitas .
. .
Manue l Hormigó In-Store Visual Marketing Consultant
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http://www.funnyjunk.com/
¿ No les resulta familiar su EXPRESION ?¿ Reconocen a este personaje ?.
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http://www.funnyjunk.com/
¿ Acaso no parece la cara de algún jefe/a cuando le proponen una nueva idea ? ...
... un CAMBIO !!!
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En el mejor de los casos. Porque... si la cara que pone es ...
... como ESTA ... !!!
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Sin embargo.CAMBIAR es algo natural en la vida ..
...imaginan que algún jefe siguiera vistiendo así ... ???
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Una forma de propiciar el CAMBIO es VIAJARAunqe... No se lo voy a ocultar.
La primera vez que fuí a Nueva York ...
... mi expresión fué similar a esta... !!!
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Recuperada la compostura. (tras no pocos viajes).
Permítanme compartir algunos delos más exitosos retailers que
recientemente he visitado en ...... Manhattan, NY !!!
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Evocadores
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Evocadores
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Evocadores
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Evocadores
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Temáticos
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Temáticos
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Temáticos
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Temáticos
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Temáticos
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Temáticos
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Vintage
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Vintage
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Recicladores
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Recicladores
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Digitales
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Digitales
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naïf - okupa
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naïf - okupa
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naïf - okupa
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New - Discount
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Ensoñadores
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Ensoñadores
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Ensoñadores
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(Do it yourself)Pragmáticos
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Do it yourself
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Do it yourself
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Do it yourself
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Interactivos
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Interactivos
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Interactivos
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Pasionales
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Pasionales
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Pasionales
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Pasionales
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Ecológicos
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Ecológicos
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Ecológicos
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Barrocos
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Barrocos
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Rústicos
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Rústicos
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Rústicos
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Callejeros
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Callejeros
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Callejeros
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Callejeros
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Callejeros
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Callejeros
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Callejeros
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Trás este paseo por Nueva York.
Tengo una pregunta para usted !!!
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¿¿¿ Qué tienen en COMÚN
tan dispares Retailers ???
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La respuesta es : TODOS hacen ALGO...
MUY BIEN !!!
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... y lo más importante... ellos LO SABEN !!!
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... y USTED... ???
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¿¿¿ Sabe, exactamente,qué hace
MUY BIENen su negocio... ???
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Quizás... No haya identificado aún
a esa Madre Vietnamitaque hay en su plantilla.
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Madre Vietnamita
Permítanme que comparta este hecho real ... que acaeció recién finalizada la Guerra del Vietnan.
Un grupo de filántropos norteamericanos decidieron donar fondos para enviar a destacados científicos a Saigón.Su único objetivo era ayudar a la población infantil especialmente afectada.Pediatras, dietistas, sociólogos... constataron al llegar la devastadora situación en la que sobrevivían los niños. Sin embargo observaron que en una pequeña aldea había un niño cuyas constantes vitales, talla, peso, masa corporal... podían ser homologables a un niño norteamericano tipo. Asombrados comenzaron a investigar el motivo. Para ello reunieron a las madres de la aldea. Todas disponían de la mismas materias primas que ofrecer a sus hijos como alimento.
No obstante, descubrieron que la madre del niño en cuestión no distribuía la ración de arroz en 2 tomas diarias.. sino en 4 y le añadía unos trozos de fruta del dragón de un árbol cercano a su choza. Posibilitando así que su hijo optimizara la asimilación de proteínas y nutrientes extra que ese fruto aportaba.
El resto de las madres incorporaron esos hábitos a su vida y se hicieron extensivos a la aldea de al lado y a la otra y a todo el país.
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Madre Vietnamita
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Visual Store Check ...puede ayudarlea encontrarla... !!!
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Visual Store Check le ayuda a identificar
que hace usted MUY BIENen la Comunicación Visual de su Tienda
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Madre Vietnamita
A qué espera ...??? Busque a esa ...
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y... no tema al cambio... !!!
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Prof
ile
http://comunicacion-in-store.blogspot.com/
http://www.whohub.com/manuelhormigo