in the court of the content king 1 - vimi learning center

8/2/2019 In the Court of the Content King 1 - Vimi Learning Center

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In the Court of the

Content KingWhy is great content key to online marketing?
http://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://vimi.co/http://www.facebook.com/vimidotcohttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_King


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Introduction
http://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://vimi.co/http://www.facebook.com/vimidotco


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Hi!

My name is

Mike Darnell.

I was born in 1974

My 1st job was

modeling underwear

& Roman toys
http://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://vimi.co/http://www.facebook.com/vimidotco


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Is your website

targeting and engaging prospects?

My partner is

Virode Imtarnasan -

Thai, 38 years old,married, studied law

Career: EA, Sega, IRM

Web: Cnngo, Vertu,Playboy
http://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://vimi.co/http://www.facebook.com/vimidotco


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Where we do

business
http://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://vimi.co/http://www.facebook.com/vimidotco


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The Fun Bit


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Foreword


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According to the

MARKETINGis
http://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://vimi.co/http://www.facebook.com/vimidotcohttp://en.wikipedia.org/wiki/American_Marketing_Association


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the activity, institutions,

and processes for creating,

COMMUNICATING,delivering, and exchanging

offerings that have value forcustomers...
http://vimi.co/http://www.facebook.com/vimidotcohttp://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/


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Marketers have

always known thekey to success is

providing succinct

and useful

information

regarding their

products
http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://vimi.co/http://www.facebook.com/vimidotcohttp://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://en.wikipedia.org/wiki/Aaron_Montgomery_Ward


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both in person

and otherwise.
http://en.wikipedia.org/wiki/Aaron_Montgomery_Wardhttp://en.wikipedia.org/wiki/Aaron_Montgomery_Wardhttp://vimi.co/http://www.facebook.com/vimidotcohttp://en.wikipedia.org/wiki/Aaron_Montgomery_Ward


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Hold thatthought
http://en.wikipedia.org/wiki/Aaron_Montgomery_Wardhttp://en.wikipedia.org/wiki/Aaron_Montgomery_Wardhttp://en.wikipedia.org/wiki/Aaron_Montgomery_Wardhttp://vimi.co/http://www.facebook.com/vimidotcohttp://www.flickr.com/photos/oninnovation/4996229285/


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in 1996 Bill Gates

wrote a visionary

article titled

Content is King:
http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://vimi.co/http://www.facebook.com/vimidotcohttp://www.flickr.com/photos/oninnovation/4996229285/


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Content is where I

expect the real money

will be made on theInternet, just as it was

in broadcasting
http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://vimi.co/http://www.facebook.com/vimidotco


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The TV revolution spawneda number

of industries, including themanufacturing of TVs, but THE LONG-

TERM WINNERS WERE THOSE WHO

USED IT TO DELIVER INFORMATION &ENTERTAINMENT

[Bill penned the

article in March.

In August Microsoft

and NBC launched

MSNBC]
http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://vimi.co/http://www.facebook.com/vimidotcohttp://msnbc.com/


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the broad opportunities for

most companies involvesupplying INFORMATIONor

entertainment.

NO COMPANY IS TOO SMALL

TO PARTICIPATE
http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://vimi.co/http://www.facebook.com/vimidotco


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One of the exciting things about

the Internet is that anyone canpublish whatever content they can

create.

THE INTERNET ALLOWS

INFORMATION TO BE DISTRIBUTEDWORLDWIDE AT ZERO MARGINAL

COST
http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://vimi.co/http://www.facebook.com/vimidotco


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The essay is a masterpiece because it

predicts not only the webs ascent as aneasily accessible means of publication,

but also how this will impact human

society as a whole

Strangely Microsoft has never been able to

capitalize on Bills insights regarding the web
http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://vimi.co/http://www.facebook.com/vimidotco


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Some perspective
http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://vimi.co/http://www.facebook.com/vimidotcohttp://www.time.com/time/covers/0,16641,19960219,00.html


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In 1996 Microsoft and

Netscape were fightingto control HOW we

accessed the web

Content is Kingpredicted that wouldnt

matter half as much as

WHAT WE DID

ONCE WE GOTTHERE
http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://vimi.co/http://www.facebook.com/vimidotcohttp://www.time.com/time/covers/0,16641,19960219,00.html


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but as the web grew in

size the problem becameFINDING WHERE WERE

GOING
http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://www.flickr.com/photos/oninnovation/4996229285/http://vimi.co/http://www.facebook.com/vimidotcohttp://www.flickr.com/photos/edyson/144863797/


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That was about to change because these

guys shared a room in Stanford
http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://vimi.co/http://www.facebook.com/vimidotcohttp://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/


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SergeyBrin

PHD project:Data Mining

Development
http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://vimi.co/http://www.facebook.com/vimidotcohttp://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/


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Larry Page

PHD project:

Inferring the importance of

a research paper from its

citations in other papers
http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://vimi.co/http://www.facebook.com/vimidotcohttp://www.flickr.com/photos/edyson/144863797/


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Theyre betterknown as...
http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://vimi.co/http://www.facebook.com/vimidotcohttp://google.com/


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http://vimi.co/http://www.facebook.com/vimidotcohttp://google.com/


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Inferring theimportance of a

research paper fromits citations in other

papers
http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://vimi.co/http://www.facebook.com/vimidotco


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What does that mean?
http://www.flickr.com/photos/edyson/144863797/http://vimi.co/http://www.facebook.com/vimidotco


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A bunch of research papers

paper

paper

paper

paper

paper
http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://vimi.co/http://www.facebook.com/vimidotco


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all citing the

same source

paper

paper

paper

paper

paper

Paper
http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://vimi.co/http://www.facebook.com/vimidotco


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paper

paper

paper

paper

paper

IMPORTANTpaper

serve as an

indication the

source is Important
http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://vimi.co/http://www.facebook.com/vimidotco


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Lets swap one word
http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://vimi.co/http://www.facebook.com/vimidotco


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Site 1

Site 2

Site 3

Site

4

Etc.

Your site
http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://vimi.co/http://www.facebook.com/vimidotco


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Larrys big idea, andthe foundation for

Googles searchalgorithms, is simply

the concept that:
http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://vimi.co/http://www.facebook.com/vimidotco


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A web pagesimportance can be

inferred from thenumber of pages

linking to it
http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://www.flickr.com/photos/edyson/144863797/http://vimi.co/http://www.facebook.com/vimidotcohttp://www.flickr.com/photos/s_gerity/3893184919


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What doesthis mean

to you?
http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://vimi.co/http://www.facebook.com/vimidotcohttp://www.flickr.com/photos/s_gerity/3893184919


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Simply put:

The more OTHER SITESlink back to yours,

the better your Googlesearch ranking
http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://vimi.co/http://www.facebook.com/vimidotco


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Are all links equal?
http://www.flickr.com/photos/s_gerity/3893184919http://vimi.co/http://www.facebook.com/vimidotco


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S
http://vimi.co/http://www.facebook.com/vimidotcohttp://www.flickr.com/photos/s_gerity/3893184919


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SectorTrade

magazine

OpinionLeaders

blog

Wikipedia

definitionrelated to your

business

Your site
http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://vimi.co/http://www.facebook.com/vimidotco


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http://vimi.co/http://www.facebook.com/vimidotco


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Good inbound links

are from pages thatrelate to your offerings

and industry
http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://vimi.co/http://www.facebook.com/vimidotco


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http://vimi.co/http://www.facebook.com/vimidotco


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The importance of the

linking webpagedetermines the quality

of the link


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This is known as

PAGERANKafter the guy who invented it Larry Page


47/80
http://www.flickr.com/photos/s_gerity/3893184919http://vimi.co/http://www.facebook.com/vimidotcohttp://ilpubs.stanford.edu:8090/422/http://ilpubs.stanford.edu:8090/422/1/1999-66.pdf


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The cute version
http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://vimi.co/http://www.facebook.com/vimidotcohttp://www.mattcutts.com/blog/pagerank-sculpting/


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How does

Google know?
http://www.flickr.com/photos/s_gerity/3893184919http://www.flickr.com/photos/s_gerity/3893184919http://vimi.co/http://www.facebook.com/vimidotco


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http://www.flickr.com/photos/s_gerity/3893184919http://vimi.co/http://www.facebook.com/vimidotcohttps://www.google.com/search?&q=pagerankhttp://en.wikipedia.org/wiki/PageRank


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Google calculates Pagerank relationships by

MAINTAINING A COPY OF ALL INDEXED PAGES
http://en.wikipedia.org/wiki/PageRankhttp://en.wikipedia.org/wiki/PageRankhttp://vimi.co/http://www.facebook.com/vimidotcohttp://en.wikipedia.org/wiki/PageRank


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This is INCREDIBLY

resource intensive
http://en.wikipedia.org/wiki/PageRankhttp://en.wikipedia.org/wiki/PageRankhttp://en.wikipedia.org/wiki/PageRankhttp://vimi.co/http://www.facebook.com/vimidotco


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[in 2010 Googles

data centers wereusing the equivalent

of the output of

your average nuclear

power plant]

Googles hardware infrastructure

is a cornerstone of its success anda closely guarded secret
http://en.wikipedia.org/wiki/PageRankhttp://en.wikipedia.org/wiki/PageRankhttp://en.wikipedia.org/wiki/PageRankhttp://en.wikipedia.org/wiki/PageRankhttp://en.wikipedia.org/wiki/PageRankhttp://en.wikipedia.org/wiki/PageRankhttp://en.wikipedia.org/wiki/PageRankhttp://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://vimi.co/http://www.facebook.com/vimidotcohttp://www.flickr.com/photos/29456235@N04/2926163585


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Now that weunderstand the

importance of links tosearch ranking the

next question is
http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://vimi.co/http://www.facebook.com/vimidotco


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Why would anyone

want to link to you?
http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://vimi.co/http://www.facebook.com/vimidotco


56/80

Take a minute and

list the links youvecreated and shared

recently
http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://vimi.co/http://www.facebook.com/vimidotcohttp://www.youtube.com/watch?v=CQzUsTFqtW0


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http://vimi.co/http://www.facebook.com/vimidotcohttp://www.youtube.com/watch?v=CQzUsTFqtW0


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Now list what

motivated you to

create each link
http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://vimi.co/http://www.facebook.com/vimidotco


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The

CONTENT
http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://vimi.co/http://www.facebook.com/vimidotco


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was compelling

enough to create a

response
http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://vimi.co/http://www.facebook.com/vimidotcohttp://www.flickr.com/photos/meddygarnet/3411041248/


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We link to

content that:

A. Moves us

B. Engages us

C. Is USEFUL
http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/29456235@N04/2926163585http://www.flickr.com/photos/meddygarnet/3411041248/http://www.flickr.com/photos/meddygarnet/3411041248/http://www.flickr.com/photos/meddygarnet/3411041248/http://www.flickr.com/photos/meddygarnet/3411041248/http://vimi.co/http://www.facebook.com/vimidotcohttp://www.flickr.com/photos/meddygarnet/3411041248/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/


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REMEMBER THIS?

Marketers have

always known thekey to success is

providing succinct

and useful

informationregarding their

products
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Theres Nothing New Under the Sun
http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://vimi.co/http://www.facebook.com/vimidotco


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Conclusion
http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://vimi.co/http://www.facebook.com/vimidotco


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1. CONTENT HAS

ALWAYS BEEN KING:

Marketing has always been aboutcommunicating useful and

engaging information related toproducts and offerings
http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://vimi.co/http://www.facebook.com/vimidotco


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2. THE WEB LEVELS THE FIELD

The low cost of publishing and

syndicating Online Content serves asan equalizer giving SMEs an

opportunity to compete with MNCs

on even ground

3 A LINK ECONOMY
http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://vimi.co/http://www.facebook.com/vimidotcohttp://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/


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3. A LINK ECONOMY

The ultimate measure for success ofany type of online content is the

number of inbound links and user

engagement it generates

Good content is rewarded withbetter search rankings, which in turn,

further boosts its popularity, etc
http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://vimi.co/http://www.facebook.com/vimidotco


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Workshop time!

1. Pair up and introduce your businesses
http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://vimi.co/http://www.facebook.com/vimidotcohttp://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/


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2. Come up with 5 ideas for content relating to your

partners business that you would be likely to link to

3. List the topic, media, attraction and estimated cost (time,

effort, $$$,)

4. Determine criteria for measuring success

5. Present your work to the group

This is a brainstorming exercise:Don't shoot down ideas, don't criticize, keep it open

Don't say "you can"

Say "I would link to..."

Content by Topic Content by Medium
http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://vimi.co/http://www.facebook.com/vimidotcohttp://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/


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Content by Topic Content by Medium

Products/Services

Company informationNews

Events

TIPS/HOW-TOS*

FAQS

Lists

CASE STUDIES

TESTIMONIALS/CLIENTS

Articles

etc

Texts (HTML/PDF)

Images

Presentations

AudioPodcasts

VIDEO

Forms/Quizzes

Etc.

* Extra Credit: Why are some of the above in ALLCAPS?
http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://vimi.co/http://www.facebook.com/vimidotco


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Afterword


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The inherent challenge in generating marketingcontent online is finding a sweet spot

between content that is "link bait",

and content that has commercial

marketing value for your company

SUCCESSFUL online campaigns are campaigns

that resolve this in an optimal fashion
http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://vimi.co/http://www.facebook.com/vimidotco


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Questions?


74/80

Easter Egg
http://blogs.smithsonianmag.com/history/2011/12/emperor-wang-mang-chinas-first-socialist/http://vimi.co/http://www.facebook.com/vimidotcohttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_King


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About this Image
http://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://vimi.co/http://www.facebook.com/vimidotcohttp://en.wikipedia.org/wiki/In_the_Court_of_the_Crimson_Kinghttp://www.dgmlive.com/vision.htm?&show=398&id=3969


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in 1969 Barry Godber, a computer programmer in his 20s, provided

the cover art for one of rocks most revolutionary albums:

In the Court of the Crimson King
http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://vimi.co/http://www.facebook.com/vimidotcohttp://www.dgmlive.com/vision.htm?&show=398&id=3969


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The album is considered a revolutionarymasterpiece because it substituted rocks

blues foundations with jazz and classic

elements

The outer cover is probably

more famous than the inner
http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://vimi.co/http://www.facebook.com/vimidotcohttp://www.youtube.com/watch?v=mTjU71sdFqI


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Sadly Barry didnt live to see his artistic

endeavor become a cultural icon.

He died of a heart attack shortly after the

albums release at the age of 24
http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://vimi.co/http://www.facebook.com/vimidotcohttp://www.dgmlive.com/vision.htm?&show=398&id=3969


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Thanks!

Im at [email protected]

Mike
http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969http://www.dgmlive.com/vision.htm?&show=398&id=3969mailto:[email protected]://vimi.co/http://www.facebook.com/vimidotcomailto:[email protected]

in the court of the content king 1 - vimi learning center

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