In the midst of the "credit crunch" PC sales continue to

grow Market report from GfK

• Sales increasing by 36% compared to June 2007• Deskbound PCs are showing a small 2% increase• System house channels are 17%+ units & 23%+

value (YoY)

• High growth in Mobile PCs: system house channels up 26%, retail channels rise a massive 76% (YoY).

Agenda for today• Welcome & Update• fixITlocal proposition• Service Module• Working with Micro-P • Extended Warranty - FIL branded VAS • Disaster Recovery - FIL branded BreakBreak

LunchLunch

• BT - why you guys count• BT Net – A big opportunity• Conclusion - how we can all make

money• Q&A

fixITlocal Vision

• Launched November 2007• Aim to put independents on the map and drive

customers– Research continues to show people wish to buy locally

• Become largest professional outsource service organisation

• With PCA accreditation provide customers with confidence– CORGI of the IT industry

• How are we doing?

fixITlocal UpdateA unique program driving end-users directly to their local reseller

• Proactive marketing activity: ads, eshots, leaflets... • Call locator program with a single national 0844 tel

no.• Website reseller locator via postcode• New Developments

– Contract service work referring jobs to fixITlocal– Branded products bring added service opportunities– Hardware & connectivity deals via strategic

partnerships – Strategic partnership with Synaxon AG...

fixITlocal website homepage

Feedback: What are our resellers saying • We all want more calls!

– most resellers have received referrals– Results vary, a lot depending on location

• Most agree it’s a positive scheme– committed to make it a successful program– compete with mass retailers while retaining

independence– Many working with us to develop new ideas & products

• A year’s investment repaid with just a few calls

Let’s have a look at some direct quotes...

Reseller Feedback 1From: Ray Lewis [mailto:ray.lewis@hookstone.co.uk] Sent: 13 August 2008 21:45To: Victoria MoxhamSubject: RE: FixITlocal LeadHi Just to let you know that I have installed a small Microsoft network, 2 days work, but I have been back twice since doing other work for the customer, I am also supporting the customer on an add hoc basis, so thanks for the lead. The customer said that he has been looking for a local cost effective service like this for a long time. Regards,Ray

Reseller Feedback 2From: Albert Ryan from MPICS Digital Sent: 28 August 2008 To: Victoria MoxhamSubject: RE: FixITlocal Feedback

We receive 4 to 6 calls a day so we are very happy with the FixIT service! Regards,Albert

Reseller Feedback 3From: Andrew StallardSent: 01 July 2008 17:58To: Paul GibsonSubject: RE: Andrew Stallard - fixITlocal

Hi Paul

Thanks for that, Tesco's, PC Guys, etc better watch out cause FixITLocal is going to Fix Them Good!  RegardsAndrew  KTAK LimitedWestcliff Business Centre188 West RoadWestcliff-on-Sea

New Service ModuleA major development for fixITlocal• Online service referral portal

– Allows vendors to outsource warranty, repairs, installs etc. to the fixITlocal reseller network

– Automatically refers job to the nearest specialist– See the payment rate upfront – Allows contractor to track progress

• We are now actively bidding for new contract work– Current vendors include: Cerco, The Senior

Alliance, Burnetts Insurance, Northamber

• Creating another window of opportunity

fixITlocal – Service Contracts

• Cerco– Strategic partnership offering engineering

referral work and training benefits.

• Burnetts Assoc– Warranty Repairs

• Northamber– HCI scheme warranty repairs

• Senior Alliance– PC & Laptop installation service

fixITlocal – Service Module

• Let’s take a look…

Accepting/Rejecting a call• The call appears on the first screen once logged in

• From this screen you can ‘Accept’ or ‘Reject’ the call

fixITlocal Service Module

Accepted calls

• This screen shows your ‘accepted’ jobs until ‘completed’• Full details of the job are shown on the job sheet (PDF)• Print off and take with you on the job

fixITlocal Service Module

Job sheet• The Job Sheet contains all the

details you need

• Contact the customer to arrange a convenient date/time to visit

• Print job sheet and take it with you on the job

• Once completed the customer will need to sign the Job Sheet

• No payment will be made unless this is actioned

fixITlocal Service Module

Update

• You will need to complete the details on this screen

• You can scan and ‘upload’ the job sheet, so the vendor will automatically receive this

• Or you can post the job sheet to FIL admin who will send to the vendor (please keep original for own records)

• Then click ‘Job Completed’

fixITlocal Service Module

Job completed

• The job will then appear in the ‘Completed Calls’ tab and the status will change to ‘Completed’

fixITlocal Service Module

Job Closed

• Once the Vendor receives the Job Sheet & confirms the job is completed, the status will then change to ‘closed’ and will appear under the ‘closed calls’ tab.

fixITlocal Service Module

Receiving payment• You will receive payment for ‘closed calls’ only• At the end of each month a PDF statement will appear in your

account under ‘Admin’• Once this appears, you can print & send to us to receive payment• You will receive payment within 10-14 of us receiving the invoice

fixITlocal will receive 10% referral commission on all work referred – your screen shows the net amount you WILL receive

fixITlocal Service Module

fixITlocal & Micro-P • We have agreed a Strategic Partnership with MICRO-P• Why MICRO-P?

– Specialise on working with the smaller indie reseller– Believe in talking with their customers– Wide range of products– Buying power & focus to lever special deals

• Offering a range of promotions:– Group rebate scheme – Vendor marketing funds channelled to end-user

advertising– 16 week program of exclusive hardware deals

fixITlocal & Micro-P16 week program of exclusive hardware deals

• Sept 15th Printer - Xerox 1620N - £69• Sept 22nd External HDD• Sept 29th Laptop / Accessory• Oct 6th Display• Oct 13th Router• Oct 20th TV• Oct 27th Software (Anti-Virus)• Nov 3rd Printer• Nov 10th External HDD• Nov 17th TV• Nov 24th B-Tube• Dec 1st Laptop/Accessory• Dec 8th Display• Dec 15th Photoframe• Jan 5th Home Solution [Laptop, Printer, Router, HDD, K/B, Mouse, Display,

Software] 

• Jan 12th Repeat above

fixITlocal – Extended Warrantyprogram

fixITlocal – Extended Warranty• Branded PC & Laptop warranty:

– Add extra margin to the initial sale– Maintain lifetime contact with customer, upgrade at

expiry– Choose to be the repair agent for the policy and gain

further income on repairs– Allow users to buy from you with confidence, offers

credibility v high street retailer

• The customer is insured, so no matter what happens to their reseller product is covered

fixITlocal – Extended Warranty• Policy is provided by Burnetts Assoc, UK’s leading

supplier of computer warranties• In addition to receiving your own repair calls Burnetts will

place their other warranty repair work through fixITlocal• It makes sense to sell policies whereby you gain:

– Additional profit at point of sale & on previous 11 months sales

– Payment to do the repair work on your sales– the possibility of new repair work and new customers

• A full sales pack, inc the policy & POS leaflet, is included within your welcome pack

IntroducingPaul Jackson

Director of First Recovery

about us

• emergency disaster recovery for SMEs• established 5 years• 7,000 customers / 10,000 locations - 4 times more

than any other DR company• award-winning:

– BT Entrepreneur Awards ‘06– Insurance Times Awards ‘05 & ‘06

• endorsed by major insurers

the problem

• Big business has always had DR• SMEs need DR:

– compliance (e.g. tenders)– regulation– peace of mind

• SMEs can’t buy DR:– expensive– time-consuming– bespoke

what we do

• alternative offices• IT network• email• internet• phones• expertise• speed

how we do it• 500 sites around UK – 9.6m sq2• online, real-time database• client occupies premises for one month• standby IT systems held in bonded stock

• software loaded• tested & pre-networked• includes printer

• technician arrives• internet reconnected• email reinstated• phones redirected• data restored• …client has platform for ongoing business

benefits• to your client:

– solves a complex problem, with no admin– ultra-low-cost DR– respond to tenders with confidence– reduce insurance premiums

• to you:– innovative, unique product– strengthens ties to your client– opportunity to sell added services

• Data back up, reinstallation services and new equipment – 160,000 eshot delivered end September 08

the business

• 6 x DR seats: £425+VAT p.a.• 12 x DR seats: £795+VAT p.a.• Mark up to resellers: 30% every year

• admin is straightforward:– contracts start 1st of each month– collect payment & forward to DMSL– contract confirmation sent to client

conclusion

• ultra-low-cost DR for SMEs• credible & tested• endorsed by major global companies• available on the open market via FixITLocal

resellers

• …a unique opportunity to solve clients problems

Let’s take a break

Ricky RickettsGeneral Manager

Indirect Partner Sales - BT

Applications & Content

£2.4bn

Hardware & IT Services

£10.7bn

Communications & Infrastructure

£7.2bn

The Case for Action

What?• We help UK SMEs succeed • Consistent double-digit growth• Be the No.1 player in the £20bn Comms & IT market

How? By: • Putting the customer at the heart of everything we do – helping

them do what they do best• Becoming Number One for Customer Service• Driving Unified Communication, Collaboration and Commerce

Solutions• Success through our People and Partnerships

Applications

& Content

Hardware &

IT Services

Communications &

Infrastructure

The Case for Action

Why?• No-one’s better placed than us to seize this opportunity:

– Our brand is well placed for this business market– Our channels to market are strong– We have the capabilities to deliver

If we don’t?• Our competitors will have a stronger appeal in a market that craves for

integrated solutions• We will get to be caretakers in slow-grow / no-grow land

Applications

& Content

Hardware &

IT Services

Communications &

Infrastructure

Why have a channel?

• Reach• Capability• Vertical expertise• Customer choice

Applications

& Content

Hardware &

IT Services

Communications &

Infrastructure

“Cracking the IT Services Nut” Forrester Report, Dec 2007

“Cracking the IT Services Nut” Forrester Report, Dec 2007

Portfolio Focus

Lines

Calls

Broadband

Applications/SaaS

IT services/support

Financing

Switches

Networks

• IT Manager • Hardware• IT services

• Broadband• Bundled options• VAS

• One Plan• Calls & Lines• Broadband• Mobile• Conferencing

BT Net

• Customer Scenario• BT Net Product attributes• Competing Technologies• Summary

Scenario

• Design & Print Company • 20 Office Based People• ADSL Since 2003• 5 Remote Sales People• Mail Server• Web Site.

Potential Issues?

• Bottlenecks? • Service Level• Speed• Unpredictability• Grown out of

ADSL?...

• Design & Print Company

• 20 Office Based People

• ADSL Since 2003• 5 Remote Sales

People• Mail Server• Web Site

BT Net Product Overview“Leased Line Internet Access for Business”

• Symmetric• 1:1 Contention• Flexibility• Availability & Reach• Service & SLA• Resilient Options.

Comparisons in Marketplace

• Broadband• Cable• SDSL• BT Net.

Quality Support- Rapid Pricing- DMSL : Nikki/Simon- BT :Lawrence- Advice & Experience

Quality Support- Rapid Pricing- DMSL : Nikki/Simon- BT :Lawrence- Advice & Experience

Quality Product- Complete Service Wrap- Innovative Development- Online Reporting Tools- Pro & Reactive DDoS mitigation

Quality Product- Complete Service Wrap- Innovative Development- Online Reporting Tools- Pro & Reactive DDoS mitigation

Reseller Benefits- Meaningful Rewards- Key Customer Product- Ongoing Opportunities - Offers & Initiatives

Reseller Benefits- Meaningful Rewards- Key Customer Product- Ongoing Opportunities - Offers & Initiatives

Customer Need- Increasing Dependency on Internet based services- Increasing Use of Bandwidth Hungry apps.

Customer Need- Increasing Dependency on Internet based services- Increasing Use of Bandwidth Hungry apps.

BT- Earn 5% every time your customer makes a call- Plus £40 For new Blackberry and GSM connections- ICT: Example - BT Net Average Value £8000; Profit £2400- Broadband: e.g.* Consumer min £20; Business Option 3 £104

BT- Earn 5% every time your customer makes a call- Plus £40 For new Blackberry and GSM connections- ICT: Example - BT Net Average Value £8000; Profit £2400- Broadband: e.g.* Consumer min £20; Business Option 3 £104

Extended Warranty- Prices from £49.99- Margins up to 31%

Extended Warranty- Prices from £49.99- Margins up to 31%

Service Module- Call revenue and New Customers- Offer your customers Nationwide coverage using the Network

Service Module- Call revenue and New Customers- Offer your customers Nationwide coverage using the NetworkGroup Buying through Micro-P - Now you can compete with the high street and online retailers

Group Buying through Micro-P - Now you can compete with the high street and online retailers

Disaster Recovery - Prices from £425 - Margins up to 41%!

Disaster Recovery - Prices from £425 - Margins up to 41%!

Opportunities to profit with fixITlocal

Plus: Use the PCA Confidence Assured to give you a competitive advantagePlus: Use the PCA Confidence Assured to give you a competitive advantage

Marketing Plan Sept-Nov 08Driving end-users directly to their local reseller

• Campaign of eshots to our database

• Followed by: Disaster Recovery Extended

Warranties

• Get your own customised version

Marketing Plan Sept-Nov 08Driving end-users directly to their local reseller

• Utilising our powerful 800k+ email database

Local PRLet us get you free local press coverage to help promote your fixITlocal service offerings

• We create press releases on your behalf and send them to your local papers

• This is a completely Free service

• Template press releases created for all major product launch or promotion

• Our PR agency has lists of all UK publications so we can quickly build a distribution list specifically for you

Website Promotions

Website ProductOffers

fixITlocal – Close

Thank you for attendingWe believe in the local IT Reseller and are committed to continuing to develop products & programmes to help grow your business

Any Questions

Benefits Package

• Inclusion in the nationally promoted FIL call locator number

• Inclusion in FIL website reseller locator

• Regular national e-shot advertising promoting FIL to our 900k database

• Free customised e-shots to your customer base

• Free local PR program

• Access to branded Extended Warranty package & repair calls

• Access to branded unique Disaster Recovery product

• Call referrals via our Service Module

• Exclusive hardware deals from Micro-P

• Commissions on BT Portfolio products

• Free opt in for Synaxon UK buying group

• POS material

• Local and National networking events

• PCA Membership benefits

Time for Lunch!