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May 2,1980

N inMikt Fritdf ich to mgr/direct sales. Marvel

Comics Group, div. of Cadence IndustriesCorp., New York.

• DanitI P. Rutltdgltomktg. mgr, MichiganDiv., TRW Inc., Sterling Hts., Mich.• Roland J. Ursh to mgr. of pre-engineeredsystems mktg. & Robart E. Woodson to mgr.of hand portable & agents mktg.. The AnsulCo., Marinette, Wis., fire protection co.

Richard F.O. H'iMmann to dir. corporatemktg. f sch., (hwens-Corning Fiberglas Corp.,Toledo. Robert E. Jouph to dir. corporatestaff mkt. rsch.

Edward M. Luteran to sr. sales engr., mktg.dept, lndustria]Div.,Aeroquip Corp., Jackson,Mich., subsidiary of Libbey-OwensFord Co.

Frank Hwang to mfctg.* mgr., Scientific La-sers Div., Apollo Lasers Inc., Los Angeles.

Toffl Ramsburg to v.p./gen. mgr., CentracInc., Bergenfield, N J. Qutene Ayvazian to dir.of client services.

Johnathan Weinstein to mktg. mgr., PilofPen Corp of America, Longf Island City; N.Y.

Kent E. Keller to corporate mgr., mktg.services, Racal-Dana Instruments Inc., Irvine,Calif.

Irene Krone to pres. of I, Krone AssociatesInc., product coasts.. New York.

Michael P. Marvin to mgr., mktg. rsch.,Parker Hannifin Corp., Cleveland.

Helmut J. Ullrich to mktg.. mgr, comme^cial prods. & Peter Lilienthal to mgr, plan-ning & financial analysis, Intl. Group, The ToroCo., Minneapolis;.

Douglas S. Culkin to dir, finance & mktg.rsch., & C. Roy Watson to dir., travel services.Airline Passengers Assn., Dallas.

Randall W. Hackett to sr. v.p.-mktg., JohnC. Johanstn & Charles A. Humm to v.p.-mkg.,& Robert R. Mahmarian to v.p.-mktg. & sales,U.S. Rent A Car Dtv., Avis Rentji Car SystemInc., New York. Tom M. Swartelf to v.p.-mktg.,Europe, & Weirdy McQuillan to dir-mktg.rsch.

jMi ts A. Matuszak to sales promotionmgr.. Bailey Controls Co., Wickliffe, Ohio, div.of Babceck & Wilcox.

David Loring to mktg. services mgr.,GCA/Precision Scientific Group, Chicago, ofGCA Corp., Bedford, Mass.

Rudolph Gatti to intl. mkt|. mgr. Mea-surement & Control Prods. Div., Analog Ve-vices, Norwood, Mass.

Carl H. Podlesny Jr. to fiber optics prod,mgr., & Dennis Caranchini to mkt. analyst.Telecommunications Cable Unit Wire & CableDiv., Overland Pk., Kan., Anaconda Industries.

Walter Blumst, coordinator, administrativeservices. Gen. dffice Customer Operations-Dept., Pacific Gas & Electric Co., San Francis-co, has retired.

Stephen Wolman to assoc., Rene PiessnerAssocs. Inc., executive search firm. New York.

David P. Schlageter & Frank J. Fiemminfto sales engrs.. Industrial Group, Dana Corp.,Warren, Mich.

Starcraft Marine to new facilities in Tope-ka, Ind. Jobn Babbitt to v.p. sales & mktg. &Jeff Olson to dir. prod. & mkt. planning. DonCtizioc(ea to pres. Starcraft Co. with respon-sibility for Starcraft Marine & Starcraft R.V.

Jerrold Beckerman, v.p. & gen. mgr., Van-couver, B.C. & Calgary, Alb., offices, CockfieldBrown Inc., to the ad agency's bd. of directors.

Marty Alterman to asst. sales mgr., Fran-,Stef Mfg. Co., NewYork.

Rob«(t C. Reed, accoiuit supv., CadillacMotof Car Div. account, D'Arcy-MacManus &Masius Adv., to v.p., Bloomfieid Hills, Mich.

Charle* W. Cape to mgr., commercial ac-counts. Publications Div., Doane AgriculturalService Inc., St. Louis.

Marji Simon to mgr., mMg. rsch., Dept. ofMktg. & Public Affairs, Homart DevelopmentCo., Chicago.

Tony Hartin to sales training mgr.. AudioDiv., Sony Industries, New York.

Richard Stolp to mktg. services admr.,Kirby Building Systems Inc., Houston.

George L. Savage to natl. mktg. servicenfigr., Alpine Electronics of America. Tor ranee,Calif., subsidiary of Alps Electric, Tokyo.

Kartn S. Borgir to PR mgr.. AutomotiveDiv., Fram Corp., Providence, R.I.

Robart J. JimeiMZ to dir, Puerto Rico'sRums Program, Puerto Rico Economic Devel-opment Adm., New York.

Janice Camfibtil to asst to dir, natl. ac-counts mktg.. Target Communicatictfis Inc.,Boston, a subsidiary of Jones & Vining Inc.,exhibit designers & producers.

EIlM Wood to v.p., dir. of mktg.. Hunter-don, N.J., County Natl. Bank. .

WillUn R. Bofdan to prod. mktg. mgr.,SwMSon Canned foods Corporate Office,CampMI Soup Co., Camden, N.J.

Frad Bartlttt to sr. account exec., JansenAssocs. Inc., adv., mkt rsclL. kfHfO., Irvine,

ewsthe NAllan Solomon to sr. v.p., operations, Gokt-

sfein/Krall Mktg. Resources Inc., Stamford,Conn.

Joseph Therri«n to^r. v.p., Cunningham &Walsh Inc., San Francisco.

Hicba*! Giaring to dir. rsch., R.H. Bruskin' Assocs., New Brunswick, N.J.

Abalson-Frankel Inc., mktg. servicesagency, has moved to 1 Illinois Ctr., Chicago.Sue-Meier to account supv. & Toffl-Smailtoaccount dir., McDonald's Corp. account

Diana L Butlar to regional account mgr..Credit Mktg. Services, div. of the Credit Bu-reau Iric, Atlanta.

David fickatt to account supv., Carrafiello-Diehl & Assocs. Inc., Irvington-on-Hudson,N.Y. , ^

John C. Kraft, sr. v.p., corporate controller,& Jamis L Sbymkus, group v.p., creativeservices, to bd. of dirs., Leo Burnett Co. Inc.,Chicago.

Brad R. Woolsey to sr. project dir, Elrick &Lavidge Inc., Sdn Francisco office.

Lynn Fantom & Maureen Karon to asst.account execs., Kobs & Brady Adv. Inc.,Chicago.

Walter J. Jenkins to regional mgr., Stam-ford, Conn., office, Atlantic Region, McGraw-Hill Publications Co.

DonaldE.BIauvelt to account supv, North-rup & Teei Inc., ad agency, Rochester, N.Y.

Robert W. Matbews to managing assoc,Mgmt. Consulting Group, Lester B. Knight &Assocs., Chicago.

Unda S. Henn to mktg. & rsch. officerSecurity Federal Savings & Loan Assn., Co-lumbia, S.C.

Walter D. Hett to natl. sales mgr., RaytheonGraphic Systems, Sudbury, Mass., a unit ofRaytheon Co.'s Equipment Div..—Steve Seabolt to W. Coast adv. mgr.. Es-quire magazine. Dan Cbiafair t J. Ril«yMcDonougb to.account execs.. New York.

Don L. Casselman to account exec,Carden & Cherry Adv. Agency Inc., Nashville.

Ralph L. Andreas Jr. td principal & RobertI. Jobnson to an assoc. Technology Mktg.Group Ltd., Chicago.

Jeffrey L. Cox to v.p., Ketchum MacLeod &Grove PR, Pittsburgh.

Stephen Douglas to rscli. dir., News-week, New York.

Robert Calvin to media dir., Janet Wrightto print media supv., Pamela Bailey-Fatrell tobroadcast media supv., & Madeline Harris tomedia planner/buyer, Keller-Crescent Co.,Evansville, Ind.

Richard F. Goyatski to adv. mgr.. PopularElectronics, Ziff-Davis Publishing Co., NewYork.

George J. Kaftan to account mgr, SaxtonCommunications Group Ltd., New York

Nick Carter to corporate adv. mgr, Omnimagazine. New York.

Marre 0. Stevens, mktg. mgr., to mgr., PR &adv.. Technical Analysis Corp., Atlanta.

Steve Rivkin to exec v.p.. Trout & Ries Adv.Inc, New York.

Miriam Stoolman to media planner & buy-er, Needham, Harper, & Steers Inc., Dayton.

' Rosalie Bruno, circulation dir.. Architec-tural Digest & Bon Appetit, to corporatedir, direct response mktg., Knapp Communi-cations Corp., Los Angeles.

Ron Cheswick to dir., broadcast sales,Scarborough Rsch. Corp., New York.

Carl P. Lanci to v.p. & Detroit sales mgr..Mutual Broadcasting System. Kicbard J.Grunow & Ricbvd'̂ ^oder to account«xecs.

John Giltespie to media buyer. Media &Rsch. Dept., Carr Liggett Adv., Cleveland.

George W. Hutter to dir. of sales. TechnicalReview & Catalogue Div., Chilton Intl. Co.,Radnor Pa.

Holtis V. Burkbart to account exec, North-rup & Teel Inc., ad agency, Rochester, N.Y.

Alex Stewart to assoc media dir. & dir. ofrsch., Caldwell-Van Riper, ad & PR agency,Indianapolis.

Eileen Kalmiiison to v.p. of project services& Jon Montgomary to v.p. of mktg. services,On-Site Testing Inc., New York.

Ricbard W. Wail to western region dk. ofmktg., Cunningham & Walsh Inc., SanFrancisco.

Ronald L Ernst to v.p. & dir.. DistributionStrategies Group, Mgmt. Horizonslnc, con-sulting firm, Columbus, Ohio.

Jobn J. Jaran to mktg. mgr., Scharr Indus-tries Inc, Bkwmfield, Conn.

Vaa AMttiii to v.p. mktg.. Sales PromotionServices Co., N Hollywood, Calif.

William T. Hadlty has formed Tha HadlayCo., mktg. & media consulting service, Welles-ley, Mass.

i i l lard N. WiHong Jr. to head FreedomValley Federal ^ ^ kUm, L N^rt t i^Pa., office. >:'""'^" • " ; " . : ' • "^'^'

POOIESNY CAMiCNIW BLIWST BECKEMMI CAPE SI^ON B O M H

JIMENEZ CAMPBELL^ WOOD B06DAN BARTLEn THERRIEN GIERINGLouise DeOliveira to v.p., Mkt. Fa(̂ s-New

York IncJames H. Bell to mgr., natl. service mktg.,

data services, RCA Service Co., Cherry Hill,N.J._

Fred Ettin to mktg. assoc./development.Adv. Rsch. Foundation, New York.

Donna Sue Patton to Chicago mgr., Co-ad& Foreca^ rnagazines.

Pharmatech Systems Inc., Fort Washing-ton, Pa.; & Professional Mkt. Rsch. Inc.,Philadelphia, have merged.

Jobn D.C. Little to the George MaverickBunker Professorship of Mgmt., Alfred P.Sloan School of Mgmt., Massachusetts InsL ofTechnology, Cambridge.

Roscoe Warner to v.p.-sales, southwestproducts, Ferrell-Ross, milling equipmentmfrs., Oklahoma City. Calvin Hilton to asst.sales mgr.-feed & agricultural products & EdReeve to asst sales mgr.-industrialequipment

George A. Back to v.p.-account supv.,Campbell-Ewald Co., Warren, Mich.

Norman Silverberg to pres.. Rex PrecisionProducts Inc., Gardena, Calif.

Lawrence Mark Tolcbin to v.p. & accountsupv., DKG Adv. Inc, New York.

Patricia Folay to mktg. rep., Monchik-Weber Systems Consulting Inc., Chicago.

Mary F. Smith to adv. mgrTT^iermarketDiv., Raybestos Friction Materials Co., Trum-bult. Conn., div. of Raybestos-Manhattan Inc.

Mark Bouman to mktg. mgr.. Outdoor Ap-pliance Div., The Toro Co., Minneapolis.

Ricbard E. Reagib to mktg. training mgr..The Raymond Corp., Greene, N.Y.

Timothy (Tim) Collins & E. Iteynold (Pete)Petray to sr. ptnrs., Tatham-Laird & Kudner(TLK)Adv.,Chicaga" —

Ronni Tbeeman to v.p. & project dir., FRCRsch. Corp., New York.

Robert E", Wood to pres.. Information Pub-lishers Inc., Minneapolis.

Fred N. Peacock to mgr.-newr-product de-velopment, Doane Agriculture Service Inc., St.Louis.

Joseph S. Ruben to adv. rsch. mgr., theChicago Sun-Times. Donald E. Und-strom to sales presentations dir.

Jobn F. (Jack) Thompson, dir. mktg. &rsch; to sr. v.p.. Brewer Adv., Kansas City, Mo.

Terry Wilansky to dir.-consumer mktg.,Marion Labs. Inc., Kansas City, Mo. & Joe M.Turner to v p. mktg.. Consumer Products Div.

Joy Conley to dir. rsch.. Film & Video Rsch.Service, Media Works Inc., Washington, D.C.^Bowman N. Turf itt to'asst. v.p.-sales train-ing, Houston First American Savings.

Dennis J. Kamptr to dir.-sales adm., Lon-don Fag Div., Londontown Corp., Eldersburg.Md.

Micbael W. Noal to regional sales mgr.Sumitomo Machinery Corp. of America (SMA),Teterboro, N.J.

iarc C. Breslawsky to dir. mktg. & RobartS. Scbwdamantel Jr. to dir. product mgmt.Office Automation Div., Burroughs Corp., Dan-bury, Conn.

Robert K. Bonstadt to v.p. mktg. & sales,Ditamlftics Mgmt. Services Inc., EnglewoodCliffs, N.J.

ECS Microsystfms Inc., information sta-tions mfrs., has moved its intl. hq. to San Jose,Calif, from Australia. Bobbie Tikes to mgr.-mktg. commujiications.T lickartl i . HocbkavsaciiLcaqiofate v.p.,

Harte-Hanks Communications Inc, Fairlawn,'N.J.

Dennis D. Crownover to project mgr.-rsch:accounts. Sophisticated Data Rscn. Inc.,Atlanta.

Keitb E. Crossland to mktg. dir.. MinistersLife, Minneapolis.

Joseph R. Gransee to dir. mktg. services.Halo Lighting Div., McGraw-Edison Co., ElkGrove Village, III.

Laurel Baer, v.p. & media dir., to headmktg. rsch. & related services, Marsteiier Inc,Chicago.

Laurie Hamilton to mktg. communicationsmgr, Kennedy Co., Monrovia, Calif.

Jennifer Stewart, sr. v.p., to rsch. head,Ogiivy & Mather, New York.

James McMenamin to natl. sales mgr.. In-strument & Apparatus News, ChiltonCo., Radnor, Pa. Katby Raum to mktg. mgr..

BookshelfADeakbookofBuaineta Management TermaBy Leon A. Wortman. Business has aseparate lariguage of its own, broken intodialects. Managers must use the correcttenninology for each aspect of businessdealt with—marketing, accounting, fi-nance, economics, law, transp>ortation,data processing, etc. The book gives briefdefinitions of more than 4,000 words,phrases, expressions, and abbreviationswith appropriate cross references whererequired. According to the publisher, thisone-voiume reference book, which may beeasier to use than many specializeddictionaries, should be kept within arm'sreach of the telephone. AMACOM, Ameri-can Management Associations, 135 W.SOth St., New York, NY 10020, 615 pp.,$24.95.

Technical & Design Group of publications.Philip A. Saluterto dir.-mktgr & sales. Hol-

iday Inn Marina Hotel Casino, Atlantit City.Erickson/Shearin & Assoc, a new agri-

mktg. support service, is located at 4305Frederick Blvd., St. .Joseph, Mo!

David C. Hoffmeister to dir.-mktg.. Horti-culture Products, J.T. Baker Chemical Co.,Phillipsburg N.J. I

Jagdisb N. Sb«tb named first Walter H.Stellner Prof, of MktR., Urbarta, I(L

CORRECTIONOur apologies to David C. Print "iS^ of

Rsch. Intl.'s new office in New York. He wasnot promoted to sr. project dir. of the U.K.agency, as was reported in the March 21 issueof Matketing News: He was promotedfrom that position to manage the New Yorkoffice. AAj

Marketing StrateglM for aTough EnvironmentEdited by Peter J. LaPlaca and NewtonFrank. Proceedings of the AMA's 62nd^Annual Marketing Conference held iiiJune, 1979 in Mianni Boach. Contains 46 ofthe 53. presentations including "Copingwith Government Regulat ions";"Communications—The Changing Waysof Reaching Markets"; "The Impact ofEnergy on Miarketing Decisions"; "Are WeLosing the Race in R&D7-; and "StrategicPlanning—The New Game in Town."Includes a special session on marketingeducation. No. 45 in the ProceedingsSeries. American Marketing Association,222 S. Riverside Plaza. Chicago, IL 60606211 pp., AMA memt>ers $12, honmembers$15. AAA

AMASCHOOL OF MARKETING

THE WISCONSIN CENTER GUEST HOUSEUNIVERSITY OF WISCONSIN

MADISON, WIS.

AUGUST 10-15,1980

FOR INFORMATION.CONTACT:

APPLYUOWl

RobeifSchlaxDIractoroiEdueation

22 South RIvnIdaPlmxCMcmgo. /Wnote 60608

(912)64»-05at

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