1. IN THE PALM OF THECUSTOMERAndreas BeiningSenior consultant | twitter.com/beining

2. IN THEPALM OFTHECUSTOMERMobile marketing & social media 3. http://www.flickr.com/photos/horiavarlan/4273962294/in/photostream/AGENDA Social media inNorway Smartphones inNorway How is this different? Examples Location Coupons QR-codes The future is here 4. SOCIALMEDIA 5. http://sxoop.com/twitter/WHAT IS ANETWORK?Always existed, but now fasterthan before. 6. http://www.theconversationprism.com/ 7. http://en.wikipedia.org/wiki/List_of_countries_by_populationFACEBOOK IS THE WORLDS3. LARGEST COUNTRYChinaIndiaFacebookUSA 8. http://www.flickr.com/photos/sanjoy87/3540592926/USERS IN NORWAY 2,731,420 1,700,000 716,934 605,726 453,500 446,849 318,675 303,026 244,088 9. http://www.medienorge.uib.no/?cat=statistikk&medium=it&queryID=350&aspekt=grafikkPOPULATION ISOVER HALF OFVISITINGWEEKLYTHE 10. MOBILE 11. http://www.dinside.no/889133/selger-flere-smarttelefoner-enn-pcerSOLD THANPHONESSMART-MOREPCS 12. http://www.presswire.no/default.asp?obj=8&id=2547658% HAVESMART-PHONES90% of mobile phones soldtoday are smartphones 13. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22 ON A MOBILE FACEBOOK OVER 56% USE 14. 25% OFNORWEGIANS USEMOBILE DAILY TOCONSUME MEDIACONTENTVG now have more readers onmobile than Aftenposten has inits morning paper edition 15. WHY BETHERE? 16. TAKECONTROLOVER YOUROWNIDENTITYIf you dont, who will? 17. https://twitter.com/#!/oslopolitiops 18. FALSE PROFILEPakistansk gjengoppgjr i sentrum. Flere skuddavfyrt p kloss hold. Ingen truffet. Mulig defekt siktep vpen eller svaksynt gjerningsmannMrkhudet mann sett med smrkniv i jakkelommeSnballkasting ved Akerselva. Person pgrepet ogsteines ASAP 19. BE AVAILABLEBe where your customers expect youto be: phone, Facebook, Twitter, etc. 20. WHAT ISDIFFERENT? 21. http://www.flickr.com/photos/simona_/4068354970/ALWAYSPRESENTAccess toeverything, everywhere andalways. 22. http://www.flickr.com/photos/alexpanoiu/4968180717/iPhone can destroy your sex INTIMATEWarning:life 23. GEO-LOCATION 24. http://www.flickr.com/photos/1yen/434297769/ CAMERA Share the moment 25. http://www.analyticbridge.com/profiles/blogs/twitter-takes-off-with-hudsonSPEEDTheres a plane in the Hudson.Im on the ferry going to pick upthe people. Crazy. 26. MARKETINGEXAMPLES 27. LOCATION:TWITTER 28. http://eatcoolhaus.comCOOLHAUS56 000 Twitter followers12 000 Facebook LikesEvery truck has its own Twitter account 29. http://www.bakertweet.com/ BAKERTWEET 30. CUPONS:FACEBOOKOFFERS 31. FACEBOOK DEALS Give rewards when one checks in Build long term relations and get trust Use the jungle telegraph for your brand andcreate ambassadors that recommend Deals Meet new potential clients Over 432 millioner use Facebooks mobile solutions (this was in May 2012) 32. https://www.facebook.com/help/offersFACEBOOKOFFERGive coupons on a Facebook PageGive discounts in the store 33. QR-CODE90% of the content is notadapted to mobile 34. TO THEMETROEscalator the theory 35. REALITYImpossible to scan 36. METROSTATION 37. http://www.flickr.com/photos/raiden256/4032547/ON THEPLANEFlight magazines are full of adswith QR-codes 38. TESTING, TESTINGRule of thumb 1,3 cm bigger forevery 30 cm you arefrom the code Absolute minimumsize is a 1,3 cmsquare No max size 39. http://www.flickr.com/photos/m4tik/4687194723/ 40. THEFUTURE ISHERE 41. http://www.zdnet.com/blog/facebook/facebook-8220were-going-to-become-a-mobile-company-8221/4157?tag=content;siu-container FACEBOOK become a mobileWere going to Erick Tseng, head of mobile products at Facebookcompany 42. INSTAGRAM Only on mobile Photos, location and sharing Sold to Facebook for 1 billiondollars! (or only 1% ofFacebooks value..) A cheap solution to getmobile knowledgeIf we are unable to successfullyimplement monetization strategies forour mobile users, or if we incurexcessive expenses in this effort, ourfinancial performance and ability togrow revenue would be negativelyaffected. 43. HIGHLIGHT 44. http://www.izettle.comMETHODSOFPAYMENTiZettle 45. TAGTILE Shops can have aTagtile Cube next tothe till Customers make apurchase and placetheir phone on thecube and earnrewards Sold to Facebook 46. http://bits.blogs.nytimes.com/2011/11/25/a-look-at-apples-spot-the-shopper-technology/APPLE: BOOK MEETING+ SCAN & PAY 47. COOP:SCAN AND PAY 48. http://www.flickr.com/photos/margoconnell/5400767270/GO FORMOBILECheap smartphones give allpeople access to the Internet 49. http://www.flickr.com/photos/seandreilinger/2326448445/ QUESTIONS?TWITTER.COM/BEINING