in the social, mobile and cloud era, what does it take to be an information professional?
DESCRIPTION
Summary of massive changes underway in the enterprise IT marketplace being driven by social, mobile, and cloud, and the implications of these changes on what it means to be an information professional.http://www.aiim.org/certificationTRANSCRIPT
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John Mancini President, AIIM
In the social, mobile and cloud era, what does it take to be an Information Professional?
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[email protected] @jmancini77 blog = DigitalLandfill.org If you are an information professional, AIIM is where you belong. www.aiim.org/certification
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organization
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A short introduction and personal history of technology
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"Despite the euphoria of Internet enthusiasts and the hyped-‐up selling palaver of some web services providers, we remain uncertain as to the long-‐run
substan<ve benefits the Internet will bring to businesses and to individual users.…un<l the webmeisters persuade us
otherwise, we'll hang on to our CDs and floppies, along with the aperture cards and other imaging ar<facts that have served our
corporate and personal purposes so cost-‐effec<vely in the past."
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Systems of Record.
Era
Years
Typical thing
managed
Best known company
Content mgmt focus
Mainframe
1960-‐1975
A batch trans
IBM
Microfilm
Mini
1975-‐1992
A dept process
Digital Equipment
Image Mgmt
PC
1992-‐2001
A document
MicrosoK
Document Mgmt
Internet
2001-‐2009
A web page
Content Mgmt
Systems of Record
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A technology inflection point.
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Social everywhere.
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Social everywhere.
§ Outside the firewall… § 1,330 years worth of time spent every day on Facebook. § 800M Facebook users. § 50% log in on any day. § 250M photos uploaded per day.
§ Inside the firewall (per AIIM Industry Watch)… § Only 38% have an enterprise social strategy. § But 27% now view social as infrastructure.
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Mobile everywhere.
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Mobile everywhere.
§ Explosive growth § Mobile subscribers have grown from 719M in 2000 (60% in
developed world) to 5.6 billion today (70% in the developing world).
§ Only 835M out of 5.6 billion devices are smartphones.
§ Inflection Points § q2:10 - Windows operating systems < 50% of Internet
enabled devices. § q4:10 - smartphones + tablets > notebooks + desktops.
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Mobile everywhere.
Legacy Discontinuity (per AIIM, Making the Most of Mobile – Content on the Move) § 94% have deployed mobile access to email, but < 30%
have mobile access to enterprise systems – ECM, CRM, ERP.
§ 37% have no mobile ECM access; a further 30% rely on conventional web interface.
§ Only 47% allow personal devices to access company data, but most in a policy void.
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Records, meet engagement.
Era
Years
Typical thing
managed
Best known company
Content mgmt focus
Mainframe
1960-‐1975
A batch trans
IBM
Microfilm
Mini
1975-‐1992
A dept process
Digital Equipment
Image Mgmt
PC
1992-‐2001
A document
MicrosoK
Document Mgmt
Internet
2001-‐2009
A web page
Content Mgmt
Social and Cloud
2010-‐2015
An interacNon
Social Business Systems
Systems of Record
Systems of Engagement
Considera<on Systems of Record Systems of Engagement
Focus TransacNons InteracNons
Governance Command & Control CollaboraNon
Core Elements Facts & Commitments Ideas & Nuances
Value Single Source of Truth Discovery & Dialog
Standard Accurate & Complete Immediate & Accessible
Content Authored Communal
Primary Record Type Documents ConversaNons
Searchability Easy Hard
Usability User is trained User “knows”
Accessibility Regulated & Contained Ad Hoc & Open
RetenNon Permanent Transient
Policy Focus Security (Protect Assets) Privacy (Protect Users)
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So this must be the golden age
§ So this must be the golden age for IT professionals.
§ Right?
§ Right?
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Self-Loathing
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Just Plain Loathing
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So this must be the golden age
Why?
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Information sprawl.
“Revolution doesn’t happen when society adopts new technologies—it happens when society adopts new
behaviors.” --Clay Shirky
http://www.flickr.com/photos/6argoo3a/6253592631
Revolutionary expectations.
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So this must be the golden age
We need to think about the information “profession” differently.
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It’s all about information, not plumbing.
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The Future of RM
§ …as records management rarely supports direct revenue generation, most executives perceive it as an administrative cost center…the strategic relevancy of the records management function has taken a slight dip… (ARMA/Forrester, 2011)
§ 44% of records managers are not included in the IT strategic planning process, including requirements definitions and vendor selection – up from 35% in 2009 (ARMA/Forrester, 2011)
§ The inability of our profession to come to grips with the explosion of electronic records will spell the doom of the profession. In many organizations, that omission has made us irrelevant. (Patrick Cunningham, CRM, 2010)
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The Future of RM
80%
26%
7%
11%
27%
RM
ECM
WCM
IT and integration
BPM
The TECHNOLOGY skills gap – 4 or 5 on 5 pt scale
Records Managers and Librarians N=168, 2009 AIIM/Oracle survey
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The Future of IT
§ IT is not providing a sustainable competitive advantage, just as having electricity does not provide a sustainable advantage when everyone has it. Within business organizations, the IT person who survives will focus on business, innovating, doing data analysis, business development, management functions and outsourcing IT since IT is just a commodity like electricity. Ø (Coldstreams.com 2011, reporting on IEEE seminar)
§ The problem is that not enough people know how to use the new tools of the Internet, mobile, and cloud computing. The workforce as a whole does not have the right mix of skills. (Maurice Mugambe, 2011)
§ The IT worker needed by businesses … for the future needs to be multi-skilled – with a mixture of technical skills combined with strong business and communication skills. (World of Work, 2011)
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The Future of IT
62%
27%
23%
34%
35%
IT and integration
RM
WCM
LOB
Ops Mgmt
The business skills gap – 4 or 5 on 5 pt scale
IT support and mgmt, Sys Admin, Developers N=138, 2009 AIIM/Oracle survey
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The emerging information professional
§ The vast majority of organizations see the need to manage information as an enterprise resource rather than in separate "silos," departments or systems, but they don't know how to begin to address the challenge, as it is so large...
§ Professional roles focused on information management will be different to that of established IT roles.
§ An "information professional" will not be one type of role or skill set, but will in fact have a number of specializations.
Ø Deb Logan and Regina Casonata, Gartner
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Access/ Use
Capture/Manage
Collaborate/Deliver
Secure/Preserve
Architecture/Systems
Plan/Implement
Enterprise search, Business intelligence, Master data management, Text analy<cs
Informa<on capture, BPM, KM, Email management, Content management
Collabora<on, Social media, Info workplace, IM, Telecommu<ng support, Web conferencing
Security, RM, Data privacy, DRM, Archiving, eDiscovery
Info architecture, Technical architecture, Cloud compu<ng, Mobile apps, Websites and portals
Strategic planning, Building business case, Impl planning, Req def, Solu<on design, Change mgmt
DOMAINS FOCUS AREAS
PROFESSIONAL CERTIFICATION covering the broad based body of knowledge that every
informa<on professional needs to understand.
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We have only just begun.
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[email protected] @jmancini77 blog = DigitalLandfill.org If you are an information professional, AIIM is where you belong. www.aiim.org/certification
Text … AIIM<space>your email
to 22333 for info about certification or on having AIIM speak to your
organization
In association with:
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