In this report…

I. Schedule

II. Subject Lines

III. Spamminess

IV. Inside the Email

Subject Line Length, Ratio of Upper Case Letters, ? & ! Usage

Day of Week and Time of Day Frequency

Image and Word Count

SpamAssassin Score and Use of Spammy Terms

WE ANALYZED

93,611 2,158 emails email lists

in over

I. Schedule

Frequency by Day of Week

Emails are mostly sent during the week with huge drops during the weekend. Thursday is the most popular day with 18.8% of emails sent then.

Frequency by Time of Day

The peak email frequency times are 11-12pm ET with 10.78% emails sent at those times; however, there also is a slight peak at 4-5pm ET during after business hours with 5.81% emails sent then.

II. Subject Lines

Subject Line Length

59% kept it short with 50 characters or less in the subject lines, but there are a few outliers who have more to say with 250 characters.

Ratio of Uppercase Letters

Unlike tweets, no one likes to be yelled at in their emails as over 50% had standard capitalization.

Use of Question Marks

Are marketers using question marks? Questions in subject lines are often said to perform better, but less than 5% of emails used them.

Use of Exclamation Points

82% of emails did not contain exclamation marks. Don’t sound so enthused…

III. Spamminess

Use of Spammy Terms

0.73% of emails contained the spam word “help,” 0.21% contained “reminder,” and .01% had “percent off.” Ultimately, marketers should go without “help” on this one.

SpamAssassin* Score

Your SpamAssassin Score should be below 5 and 99.3% of emails are.

*SpamAssassin is an Open Sourced Software Licensed under the Apache License 2.0

IV. Inside The Email

Word Count

Email marketers aren’t at a loss for words because most emails use over 400 or more words.

Image Count

Using images are common staples in emails and only 2.6% don’t follow those standards.

• Try sending emails on weekends

• Ask questions in your email subject lines

• Don’t use the word “help”

• Longer emails are common practice

• Email Marketers are doing the same things

Key FindingsConclusion

Email has remained a constant channel for

marketing for a long period. Marketers are

sending multiple emails to thousands of buyers

everyday; however, they are all doing the same

tactics over and over again.

!Majority of emails are longer, have more images

and are sent during the week. The standout factor

that holds all of these pieces of data together is

that majority of marketers are practicing the same

benchmarks. No outliers; nothing unique.

!Each marketing channel has an individual

set of benchmarks, yet, what has been shown

through email is that it’s a channel that remains

very stagnant and needs a refresh.

Conclusion + Key Findings