In what ways does your media product use, develop or challenge forms and conventions of real media products?

LIGHTING

Insidious:These two images demonstrate how lighting is used in the Insidious teaser. Throughout the film there is a mixture between bright and dark lighting. The

beginning of the teaser uses brighter lighting but the colour has been made a bit duller.

Paranormal Activity:These two images demonstrate how lighting is used in the Paranormal Activity teaser. There is a mixture of brighter and darker lighting however this teaser

trailer uses more brighter lighting and the rest of the lighting is hard to tell as the screen is blue.

The Innkeepers:These two images demonstrate how lighting is used in The Inkeepers teaser. This teaser trailer uses mostly bright lighting and the dark lighting is only used

when the actual horror action is shown for example when something comes out at her in the attic.

My teaser trailer:These two images demonstrate how lighting is used in my teaser trailer. In

terms of lighting, I have followed the conventions because similarly to the three existing films I have looked at, I have also used a mixture of bright and dark

lighting.

EDITING

The most popular type of editing in horror teaser trailers, is slow paced editing followed by really fast paced editing which look like flashes of a camera. In my teaser, I have followed this convention and I although I haven't included lots of

fast paced editing, I have included some. After looking at the Insidious, Paranormal Activity and The Innkeepers teaser trailers, I also found that they used quite a few fades to show that some time had passed and this is also a

technique which I have used.

CAMERA SHOTS

My teaser trailer:These two images demonstrate how lighting is used in my teaser trailer. In

terms of lighting, I have followed the conventions because similarly to the three existing films I have looked at, I have also used a mixture of bright and dark

lighting.

Screen grab of how all of three of the teaser trailers I analysed start.

Screen grab of how my teaser trailer starts. I created this image myself on Microsoft

PowerPoint.

The red circles show how I have not lifted the image from an existing film as I have said should be approved instead of the

conventional ‘Has been approved’

My teaser trailer:These two images demonstrate how lighting is used in my teaser trailer. In

terms of lighting, I have followed the conventions because similarly to the three existing films I have looked at, I have also used a mixture of bright and dark

lighting.

These three images show the shot at the beginning of all three teaser trailers displaying

the name and logo of the teaser trailers’ production company.

I have followed this convention. At the beginning of my teaser trailer, I have also

included a displaying the name and logo of the teaser trailers production company

which is one which I created for the purpose of this task.

These three images show how the release date for the three films I analysed have been portrayed. They have all been positioned at the end of the trailer so that it is the last

thing the audience see. In all three teaser trailers, the only moving element of the shot is the text.

Paranormal Activity

This image shows the portrayal of the release date for my teaser. I have developed the conventions here. Like the three teasers I analysed, the release date for my teaser

comes at the end however the text doesn’t move and instead I have a moving image in the background of the actress moving towards the camera with a candle. I have also

included sound effects and a sound track in the background to make it a more stronger shot.

Paranormal Activity

None of the three teasers I analysed included the names of the actors and actresses. I broke this convention, because my target audience said in the focus group that they

actually would prefer it if the name of the actors and actresses was shown.

Insidious and The Innkeepers teaser trailers show a shot of the setting of the film. I have broken this convention as the film would take place in quite a few locations so I didn’t

want to just show a shot of one location.

SOUND

In terms of sound, I have followed convention. The following are conventions of sound in horror teaser trailers:

Eerie sounding musicSound effects such as doors creaking and wind howlingA high pithed scream

In my teaser trailer, I have included all three of the above. I have added in a high pitched scream, the door creaking, church bells tolling and eerie sounding

music.