In what ways does your media products use, develop or challenge forms and conventions of real media

products?

Theatrical Poster

• Before starting the design of the poster, We looked at existing film posters with a similar genre to get initial ideas. So straight away we developed our ideas with real forms of media.

• We paid particular attention to three film posters:

• All these films are set in London and focuses on a group of young people. The poster shows off uninviting characters in a grim setting. When taking our photos for the poster we ensured that we captured this.

Research

Photo shoot

1) Used similar setting as research pictures. To add an authentic look. This is necessary as our film is a real life drama.

2) Facial Expression is key, this helps convey emotion. As well as being a drama, we want wanted our storyline to be hard hitting. That is why during the photo shoot we made sure that all models had a hard exterior about them. Whilst looking at other posters rarely did we see models smiling.

3) The position of every person was thought about careful and this again was on the basis of our research. We wanted to make it clear to the audience through the poster that this was ‘their’ territory and home. So they had to look comfortable and confident.

4) Clothing helps the audience establish the genre of the film. Models wore casual attire, generally we got this idea from research again.

Research Own Photos

Clothing • As a group we decided to use the clothing to express personality and character. All

our actresses are living in the same area, of similar age collectively they should be alike in representation. In our research of clothing of young people in the media this was the case. To differentiate each character we instructed our models to where different colours but they were still wearing similar clothing. Using a desaturation tool to create a grey scale background we strongly enforced these colours.

This idea was formed after closely analysing the ‘Sket’ theatrical poster.

Actresses

• As well as ensuring that we had reliable people in the trailer more importantly we had to think about social factors like age, ethnicity and body language. In todays media it is plain to see that Afro- Caribbean community are mainly associated with violence in inner cities. Also now there is an increase in female gang crime. We ensured that these two factors was evident in our trailer poster.

Poster Photo Shoot Research

• The setting was very important to our film, we decided to base our location in London- Thamesmead. It was a practical place to shoot for instance we had the opportunity to gain a range of shots (high, low angles) because of the buildings and flats. Our research backed the decision. All the films we looked at in the research was based here in London. It is a place where gang crime and culture is very apparent. Which fits perfectly with the genre of our drama.

Location

Font • This was the common factor with every poster that we looked at. The tile of the

film was clear, a bold statement and this was applied to our own design. This idea is following the theme of a hard hitting drama at the same time developing existing ideas.

Final Font

Bold fonts used. Helps makes the name memorable to a target audience. Remembering the name of the film is extremely important as the poster is a marketing and advertising tool. To add there will be competitors for the same target audience so making it memorable is important.

Text The main text you see on a theatrical poster is the release date and a form of credits, stating who is in the film, directors and film producers.

Additionally there is a form of slogan relating to the film (another advertising tool)

From ‘Sket’ poster From ‘kidulthood’ poster

From ‘Adulthood’ poster

Poster

Conclusion • My partner and I stuck strictly with our research, therefore meaning that we mainly

developed forms and conventions of real media products. For our design there was no need to challenge existing products. We always looked back at already made posters for guidance, similar to what was done in AS.