in your café and beyond shannon moserserrato, mph, rd, ldn |eurest |western division wellness...
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in your café and beyond
shannonmoserserrato, mph, rd, ldn |eurest |western division wellness director
connect with people. inspire through food. create
solutions. live our promise.
building a custom wellness solution
objectives
• Identify key partners to help build a custom wellness solution in the environments you service
• Explore pricing strategies and learn how these initiatives move purchasing behaviors towards more healthful choices
• Learn to design choices to lead associates in the direction of better-for-you foods
presenteeism
“being present at work, but not optimally”
The Health Enhancement Research Organization. (2012). Poor employee health habits drive lost productivity according to major new study of nearly 20,000 American workers [press release]. Received from http://www.the-hero.org/Press/releases/Presenteeism_8_6_2012.pdf
impact on the workplace
• Smokers were 28% more likely to experience lost productive work time than nonsmokers1
• Employees who only exercised occasionally were 50% more likely to experience lost productive work time than regular exercisers1
• Employees with an unhealthy diet were 66% more likely to experience lost productive work time than those who regularly ate fruits, vegetables and whole grains11 The Health Enhancement research Organization. (2012). Poor employee health habits drive lost
productivity according to major new study of nearly 20,000 American workers [press release]. Received from http://www.the-hero.org/Press/releases/Presenteeism_8_6_2012.pdf
partnering for wellness
• Employees who found it difficult to exercise during the day were 96% more likely to have increased productivity loss1
• Employees who found it difficult to eat healthy at work were 93% more likely to have increased productivity loss1
• Employer efforts to support healthy behaviors impacted presenteeism as well!
1 The Health Enhancement research Organization. (2012). Poor employee health habits drive lost productivity according to major new study of nearly 20,000 American workers [press release]. Received from http://www.the-hero.org/Press/releases/Presenteeism_8_6_2012.pdf
partnering for wellness
partnering for wellness
A unique, highly integrated delivery system that combines fitness and wellness programming with
healthy food service initiatives for a truly comprehensive solution that has greater quality, consistency, efficiency, innovation and results.
&
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proven results of café & fitness center partnership Objectives: Evaluate effectiveness of Balance+ as a comprehensive wellness solution and measure ability of Balance+ to increase wellness knowledge and generate healthy behavior changes among employees.
Program Design: 12-Week Study, 100 Participants Group 1: Balance + education, FC access and 25% off healthy
meals Group 2: FC access and 25% discount on Balance + healthy meals Group 3: Control
Key Findings: Increased Knowledge Lowered RHR (significant predictor of health) Improved Employee Morale Improved Life Satisfaction (morale, energy, stress reduction,
motivation, & anxiety)
partnering for wellness
partnering for wellness
quarterly challenge programs combine physical activity & healthy eating
Biggest Winner 8 week challenge• Daily “Biggest Winner” meals • Reward cards• Information essentials • Cross promotion
Success Story- Hector• 114 pounds lost• BMI: 40.7 - 24.4 • Quit smoking
before
after
Value to Employer $3,391 total cost per
smoker/year1
$3,236 BMI reduction 16 points2
$6,636 total saved per year
1Centers for Disease Control 2ACOEM
pricing incentives
promising healthy eating strategies• Better-for-you purchases can be increased by
“increasing availability, affordability, prominence, and promotion” of better-for-you foods, as well as by “de-marketing” less healthful options.
• Pricing strategies- reduced pricing, discount coupons and differential pricing
• Results may vary for customer subgroups
• Evaluate for sustainability
Center TRT. (2012). Strategies. Retrieved from http://www.centertrt.orgGlanz K, Bader M, Lyer S. Retail Grocery Store Marketing Strategies and Obesity. Am J Prev Med 2012;42(5):503–512.
limited time offersgardenburger price reduced from $1.99 to 0.99
purchases remained higher than baseline with return to regular pricing
pricing incentives
pricing incentives
creating a price deltabottled water price reduced from $1.25 to $1.00
bottled sugar beverages increased from $1.25 to $1.50price delta=0.50
choice architecture
Brian Wansink, James E. Painter, and Jill North Bottomless Bowls: Why Visual Cues of Portion Size May Influence Intake Obesity Research, 2005;13:93-100.Cohen, D. A. & Babey, S.H. (2012). Candy at the cash register- a risk factor for obesity and chronic disease. N Engl J Med, 367:1381-1383.
Our food environment influences our choices more than we think
Product placement and prominence matters• Candy at the cash register
• End-of-aisle sales
choice architecture
eye level
place better-for-you items at impulse points
in the café
increase convenience
choice architecture de-market less healthful choices by making better-for-
you options the default or utilize suggestive selling
100% whole grain bun as default
Would you like fresh fruit salad with your pesto
chicken sandwich?
choice architecture
better-for-you station concepts front & center
increase visibility
enhance taste
expectations
thank you!
shannonmoserserrato, mph, rd, ldn |eurest |western division wellness director
connect with people. inspire through food. create solutions. live our promise.