ina felsheim october, 2012 - eccma felsheim.pdf · ina felsheim october, 2012 ... dabur india...
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© 2012 SAP AG. All rights reserved. 2
Agenda
Information Governance strategies
How to get started
How to grow the information governance discipline
© 2012 SAP AG. All rights reserved. 4
Information Governance Interactive Tool (turn audio on):
http://www.sap.com/demos/extmedia/sap_info_gov/index.html
© 2012 SAP AG. All rights reserved. 5
What Is Information Governance?
Information Governance
A discipline that includes people, processes, policies, and metrics for the oversight
of enterprise information to improve the business value
High Value Information:
Optimized Business Processes
Smarter Business Analytics
Timely Mergers and Acquisitions
Compliance with Laws and Regulations
Process People
Policies &
Standards Metrics
© 2012 SAP AG. All rights reserved. 6
How quickly is your company’s data growing?
The total amount of global data is expected to grow to
2.7 zettabytes during 2012 – up
48% The total digital universe will reach
7.9 ZB in 20152
If each byte were a dollar bill, 7.9 zettabytes
would stretch from the sun to Pluto 18,000 times3
from 20111
1: IDC Predictions 2012: Competing for 2020, doc #231720, December 2011; 2: IDC Digital Universe Study, sponsored by EMC, June 2011;
3: http://www.youtube.com/watch?v=LzC3oouzXU4
© 2012 SAP AG. All rights reserved. 7
What types of data does your company manage?
Structured data grew by more than
40% per year
Traditional content types, including
unstructured data, are growing by up to
80% per year
Gartner, Information Governance: 12 Things to Do in 2012, Published: 27 January 2012
© 2012 SAP AG. All rights reserved. 8
Why is it important to manage your company’s data
effectively?
Poor data quality
is a primary reason for
40% of all business initiatives failing
To achieve their targeted benefits
Gartner, Inc., Measuring the Business Value of Data Quality, October 2011
© 2012 SAP AG. All rights reserved. 9
What can happen if you don’t improve your company’s
information governance
of CIOs in regulated industries
will lose their jobs for failing to
implement the discipline of information
governance successfully
By 2016,
20%
Gartner Predicts 2012: Information Governance Programs Gain Traction, Published: 23 November 2011
© 2012 SAP AG. All rights reserved. 10
Is your company investing enough for information
governance success?
Through 2016, spending
on governing information
must increase to five times
the current level to be successful
Gartner Predicts 2012: Information Governance Programs Gain Traction, Published: 23 November 2011
© 2012 SAP AG. All rights reserved. 11
Does your company have the right technologies for
proper information governance?
Governance, though focused on
people and process, requires specific
technology to support and enforce its
practices — that is, to ensure
stewardship
The Emergence of Information Stewardship Applications for Master Data, Published: 11 June 2012
© 2012 SAP AG. All rights reserved. 12
What benefits could your company achieve with better
information governance?
Operational Efficiences
Smoother business processes
Standardized and high quality information
Reduced IT costs
Better Business Decisions
Enhanced customer service
Increased marketing effectivness
Increased revenue growth
Risk Reduction
Improved accountability
Better accuracy and consistency
Compliance with internal and external regulations
Birmingham City Council, who governs the United Kingdom’s second
largest city, achieved productivity gains of +15% over 10 years,
resulting in savings per year of £100 million (€121.6 million).1
Organizations with data standards typically improve customer
retention by 15% and see an 11% increase in the number of
sales teams that meet their quota.2
Dabur India Limited, India’s fourth largest consumer products company,
reduced its risk by achieving 100% regulatory compliance.3
1. SAP Business Transformation Study, Birmingham City Council; 2. Aberdeen Report, United We Stand, Divided We Fall: the Need for Standardizing and Centralizing Master Data, May
2012; 3. SAP Business Transformation Study, Dabur
© 2012 SAP AG. All rights reserved. 13
10 Questions That Will Shape Your Information
Governance Program
What business priority is enabled most by quality information?
What data fields and aspects of data are the most important to govern?
What are the potential benefits of governing this information?
Who are the stakeholders for the business priority?
What is the perceived and actual level of data quality?
What processes and systems are used to create and update information?
Are there standards in place today?
What technology is used to govern information today?
How can I ensure success?
What does great information management look like?
© MCV LLC
© MCV LLC
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© 2012 SAP AG. All rights reserved. 14
Challenges with Effective Information Governance Hurdles with People, Processes, and Technologies
Process
People
Technologies
Insufficient ownership
by the business
Poor information governance
in the business process
Lack of integrated technologies
to support the end-to-end needs
© 2012 SAP AG. All rights reserved. 15
Constant Vigilance Is Necessary
http://www.colbertnation.com/the-colbert-report-
videos/182555/january-15-2007/bears---balls---gas
(start at 2:20)
(Stephen Colbert)
© 2012 SAP AG. All rights reserved. 18
SAP Information Governance Solutions Maximize the value of your enterprise information
Empower the
Business
Govern In
Process
Trust Your
Information
Easier information
stewardship
Governance
analytics
Business and
IT collaboration
Embedded in the
business process
Governance
workflow
Information lifecycle
management
Optimized
data quality
Continuous
monitoring
Unlock insights from
unstructured data
© 2012 SAP AG. All rights reserved. 20
Getting Started with Information Governance
MCV LLC copyright
Pick the
Information
Pick the
Projects Pick the Team
Pick the
Management
System
Business drivers
Data domain
Fields
Data inventory,
profiling, baseline
Information strategy
Data pain points
with root cause
analysis
Data quality
improvement
IT project
Business
IT
Executive
sponsors
Governance staff
Metrics
Forums
Tools
Governance
process
© MCV LLC
© 2012 SAP AG. All rights reserved. 22
Resources
Survey for existing resources
• Global food manufacturer uncovered that
98 people were maintaining master information … it
centralized master data maintenance functions down to
19 FTEs
Business or IT
1 or 2 from business dealing with an acute information problem
Detail-oriented
© 2012 SAP AG. All rights reserved. 24
Where to start: Transactional efficiencies
Finished Goods data attribute accuracy as measured by a customer
42%
57%
78%
98% 99% 100%
Audit 2007 2008 2009 2010 Today
Improved transportation costs, reduced warehousing issues, improved
customer communications (ie sales sheets), order efficiencies
© 2012 SAP AG. All rights reserved. 25
Where to start: Transportation savings
Case Weight
ERP System says = 44.875
AUDIT says = 43.862
1 lb. difference results in
Calculated Load = 19 pallets
Based on audit, load could =
20 pallets
2700039125 6/104 OZ AM MARINARA
Every 20th
truck free!
Impact
Accurate Product Specifications = Transportation Savings
© 2012 SAP AG. All rights reserved. 29
Use scenario phasing
4. DQ Initiative
5. Master Data Management
2. BI +
Predictive
Analytics
8. Retention
and
Archiving
Organization Accountability Policies Metrics
6. Point of Entry
Firewall
7. Link
Master Data
to Rich
Information
9. Process
Monitoring
and Optimization
1. Information
Discovery
3. Data
Migration
© 2012 SAP AG. All rights reserved. 34
Publicize. Evangelize. Prove the Value.
Offensive metrics
Business value in multiple perspectives
Visual and compelling
Defensive metrics
SLAs and reverse SLAs
“90% of the problems are because of master data”
© 2012 SAP AG. All rights reserved. 35
General Suspect Prospect
May Dec May Dec May Dec
LE
Organization data
Defects per 1k accounts 787 688 1130 617 735 529
Missing DUNS per 1k accounts 118 99 199 104
Total defects per 1k accounts 787 688 1248 716 933 633
Contact data
Avg. Missing C-Level/1k
accounts
848 825 3193 2973
Avg. Missing Phone/1k accounts 1801 1700
Total Defects per 1k accounts 848 825 3193 2973
4258
5623
475 1554
988
Total Rush Requests YTD
Customer Pricing Vendor Finance Indirect Materials
Metric Examples
Gov
Quality
Services
Before ECC
Gov
Quality
Services
After ECC
© 2012 SAP AG. All rights reserved. 37
Grow the Initiative
Build Strong Data-Driven Value Proposition
Selling value gained to other executives
Strengthen policies, rules, metrics, quality evaluation
Call Your Executive Sponsor to Action – Script them
Have a good idea for which model will work
Does it need to be imbedded in large scale project or can it stand alone
© 2012 SAP AG. All rights reserved. 38
Growth plan
Find executive support.
Establish a growth plan.
Establish a mission.
© 2012 SAP AG. All rights reserved. 41
Best Practices: How to Get Started
1. Define what information governance means at your company
2. Design the process (It’s not enough to declare information governance and then
leave)
3. Choose a key initiative as a test case
4. Find people already doing some of this work
5. Define a set of simple success metrics that you can track throughout the project
6. Align stakeholders to the initial project
7. (do the work … policies, business rules, access rights, workflows, data quality,
etc.)
8. Document what’s different
9. Leverage your success
Feedback
• [email protected] Twitter: @InaSAP
Blog: http://scn.sap.com/community/enterprise-information-management/blog
© 2011 SAP AG. All rights reserved. 44
Enterprise Information Management with SAP
Get your copy now
• Customer examples & best practices
• Understand the big picture of SAP’s
enterprise information management
offerings
• Explore step-by-step instructions for
working with SAP Data Services
• Learn how to perform the most
important tasks in SAP Information
Steward, SAP NetWeaver Information
Lifecycle Management, SAP Master
Data Governance, and more
• All royalties donated to Doctors Without
Borders
Order at http://www.sappress.com or Amazon
© 2012 SAP AG. All rights reserved. 45
Information for EIM, Data Migration, and Information Governance
Enterprise Information Management Use Case Wiki :
http://wiki.sdn.sap.com/wiki/display/BOBJ/Enterprise+Information+Management+Use+Case+Wiki
Order EIM book: Ginger Gatling, Enterprise Information Management with SAP (SAP PRESS, May
2012).
www.sap-press.com/products/Enterprise-Information-Management-with-SAP.html
SAP BusinessObjects Data Services on SDN: www.sdn.sap.com/irj/sdn/ds
SAP Best Practices content for data migration *: http://service.sap.com/bp-datamigration
Ginger Gatling, “Data Migration in 5 minutes” SAP SCN, March 2011):
www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/24083
Information Governance podcast: Breakfast with Game Changers:
www.voiceamerica.com/episode/57866/information-is-kingbut-whos-the-governor
DSLayered podcast on EIM4: http://t.co/BrZtoeJd
Jon Reed, National Vision podcast on strategic EIM + Data Services (May 2011).:
www.jonerp.com/content/view/405/55/
* Requires login credentials to the SAP Service Marketplace
© 2012 SAP AG. All rights reserved. 46
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