inbound bold talks: emily olson lafave
TRANSCRIPT
The Art of Telling Someone Else’s
Story@emilyolso
n
STOPTelling the world about your
features.
STARTTelling the world how it connects to
somebody.
photo credit: @MattArmendariz
A TON
People SUCK at telling their own stories.
We want to be heard.We want to be validated.We want to matter.
1. Look for the story everywhere2. Find people in the middle3. Invest in visuals4. Pick a timely story
GIVE TO GET