#inbound2013

How Any Business Can Discover Hundreds of Powerful Content Ideas

Arnie Kuenn, President, Vertical Measures

@ArnieK

• President of Vertical Measures – A Search, Social & Inbound Marketing Agency

• Instructor for the Content Marketing Institute & Online Marketing Institute

• Been an Internet marketer longer than Google has existed.

@ArnieK

ArnieKuenn

This is not a 30 day R.O.I.

But the long-term payoffs can be huge

How

Are We

Searching?

of all consumers use search

prior to making a purchase93%

86%

90+%

of searchers conduct non-

branded queries

of buyers click on organic

links vs the sponsored ads

Source: GroupM

What Are We

Searching For?

Start Your ResearchHere!

Image: Oxfordeagle.com

Know Your

Keywords

Google Keyword Suggest

Related Searches

Keyword Research Tools

YouTube Related Searches

Keyword Research Tools

More than 410 questions about “visit the grand canyon” (exact match).

ÜberSuggest

Long tail searches are the key to success!

Use Discussionsto your Advantage

LinkedIn too!

Remember Quora?

Open Site

Explorer

WHAT IS A KEYWORD?

Social-Searcher.com/

Social-Buzz

LIST ALL CONTENT IDEAS IN A SPREADSHEET

PUT TOGETHER AN EDITORIAL CALENDAR

Address Pricing Costs

Comparisons:Showcase your

product or service then compare and contrast to others.

Resource Pages

38 links to this page

111 links to this page

Infographicsare hot right

now

Mathew Blades Show

VIDEOS! – THEY ARE NOT THAT HARD

INT

ER

VIE

WS

FU

N

BE

HIN

D T

HE

SC

EN

ES

PR

OD

UC

T

DE

MO

S

Free Guides &

White Papers

- Lead generator- Link attractor- Long life span

Buyers need information that helps them make an informed decision.

Businesses that provide the content those people

are searching for - will win.

QUESTIONS?

More Traffic. More Leads. More Business.

www.VerticalMeasures.com

THANK YOU VERY MUCH!

Tweet:

Content Marketing Book – @AccelerateBook is FREE on

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