WHAT IS INVESTOR CONVERSION OPTIMIZATION?

Investor Conversion Optimization is the process of

improving the investor experience by optimizing

your content so it meets the wants and needs of

the investor at every stage of their research and

evaluation process.

Investor Conversion Optimization increases

connection, understanding, and the odds that more

investors have the “aha moment” they need to

want to become your shareholder.

Investor Conversion Optimization is simply about making it as easy as possible for investors to find you, understand you, and fall in love with you.

Old Way

Sterile Press Releases

No Story

No Personality

Corporate Speak

Technical Jargon

Poor Navigation

Lack of Information

Vague Plans

Long Boring Videos

Engaging Press Releases

Compelling Story

Emotion & Connectivity

Human Speak

Everyday Language

Easy To Find

The Right Information

Specific Goals & Timelines

Short Personal Videos

Investor Optimized Way

Instead of focusing 100% on

reaching out to investors, inbound

IR focuses on creating content that

pulls investors toward your investor

optimized website where they can

learn more about who you are,

what you do, and what makes you

great right when it matters most….

When they are online looking for

investment opportunities just like

you.

WHAT IS INBOUND IR?

INBOUND IR IS AN APPROACH TO MARKETING THAT REACHES TODAY’S

INVESTOR.

Use content to foster

connection and add

context to improve

understanding and

pull investors through

the research and

decision making

process.

Get found by

investors online with

content (website

pages, blog articles,

social messages)

optimized for search

and social media.

Inbound IR is a philosophy based on

the truth that investors buy stocks

differently today than they did years

ago.

Investors are no longer waiting for

brokers to call or tip sheets to arrive,

they have been empowered by the

easy access to markets and

information the digital age provides.

INBOUND IR AS A PHILOSOPHY.

PRE-INTERNET.

• Investor: Relativity

Uninformed

• Investor Journey: Linear.

• Marketing Playbook: Use

Stockbrokers, Analysts and

Journalist to tell your story

to investors.

THINK ABOUT IT.

TODAY.

• Investor: Well-informed.

• Investor Journey: Fluid

starts with Google.

• Marketing Playbook: Tell

your own story. Attract

investors with compelling

content.

FACT: Investors have more access

to information than ever before.

FACT: Investors are bombarded

daily by companies competing for

their loyalty and capital.

FACT: Investors have become

hyper selective and only those

companies that are easy to find,

easy to understand and tell more

compelling stories get noticed.

WHY WHAT WORKED FOR YEARS JUST ISN”T AS EFFECTIVE TODAY:

There are several major themes of

Inbound IR™. Let’s talk about them.

You create targeted content that

attracts, engages, connects and

converts investors then share that

content far and wide.

CONTENT CREATION.

You recognize that investors go

through multiple stages as they

interact with your company during

the research and evaluation process

and that each stage requires

different content.

LIFECYCLE MARKETING.

The major benefit of attracting

interested investors to your investor

conversion optimized website is

converting them into prospects by

collecting their contact information.

As you learn more about them

prospects over time, you can better

personalize your messages to

nurture them along.

PERSONALIZATION & CONTEXT.

Inbound Investor Relations is multi-

channel by nature because it

approaches investors where they

are, in the channel where they want

to interact with you.

A MULTI-CHANNEL PRESENCE.

• Attracting investors, building

trust, improving user experience

during their research and

decision making process and

converting strangers to

shareholders.

• Being loved, not ignored by

investors.

• Reducing shareholder

acquisition costs.

IN SUMMARY, INBOUND IR IS ABOUT ...

The inbound philosophy is backed by a

methodology that helps attract, engage,

connect, and convert interested investor

visitors to your site into prospects and

shareholders through a variety of

channels such as social media, blogging,

SEO, and email.

THE METHODOLOGY.

The methodology facilitates the

journey through the research

and decision making process –

from strangers to fans of your

company.

Now that we’ve covered the

methodology, lets take a closer

look at the tools you need to

attract interested investor traffic

to your site, then how to

convert them into prospects,

and shareholders.

Companies blog because it’s one of the most effective ways to attract potential investors to your site.

The average company that blogs

generates:

• 55% more website visitors.

• 97% more inbound links.

• 434% more indexed pages.

SERIOUSLY. BLOGGING WORKS.

Source: HubSpot

You must share remarkable

content and valuable information

on the social web, engage with

your prospects, and put a human

face on your brand.

YOU NEED TO BE ACTIVE ON SOCIAL MEDIA SITES, TOO.

You need to carefully, analytically

pick keywords, optimize your

pages, create content, and build

links around the terms your ideal

buyers are searching for.

YOU SHOULD CREATE CONTENT AROUND TARGETED KEYWORDS AS WELL.

Search engines and users like

frequently updated websites, so

you need to transform your site

into a beacon of helpful, fresh,

and optimized pages to appeal to

your ideal buyers without having

to rely on IT.

KEEP YOUR WEBSITE FRESH WITH EASY-TO-DEPLOY SITE PAGES.

Calls-to-action (CTAs) are buttons

or links that encourage interested

investors to take action, like “Don’t

Miss a Thing” “Schedule a Call” or

“Attend a Webinar.”

If you don’t have CTAs or if

investors don’t see them you won’t

generate leads.

ENTICE YOUR VISITORS TO BECOME PROSPECTS WITH CALLS-TO-ACTION.

When interested investors click on

a CTA, they should then be sent to

a landing page where the offer in

the call-to-action is fulfilled, and

where the prospect submits

information that your sales team

can use to begin a conversation

with them.

DRIVE INVESTORS TO YOUR INVESTOR OPTIMIZED SITE WHERE THEY CAN BECOME LEADS.

In order for interested investors to

become prospects, they must fill

out a form and submit their contact

information. Optimize your form to

make this step of the conversion

process as easy as possible.

USE FORMS TO GET THE INFORMATION YOU NEED ABOUT YOUR POTENTAL SHAREHOLDERS.

Keep track of the leads you're

converting in a centralized

marketing database so you can

make sense out of every

interaction you’ve had with

potential shareholders – be it

through email, or social media.

HOUSE ALL OF YOUR CONTACTS IN ONE PLACE.

You’ve got investors in your

system, but how do you know

which ones are ready to speak to

you? Using a numerical

representation of the investor

readiness of the prospect takes

the guesswork out of the process.

USE LEAD SCORING TO DETERMINE WHICH PROSPECTS ARE READY FOR A PERSONAL CALL.

What if an investor reads your

press release, visits your site for

more information, but still isn’t

ready to become a shareholder?

Nurture them with a series of

emails focused on useful, relevant

content that builds confidence and

trust until they’re ready.

SEND TARGETED EMAILS TO PROSPECTS TO PULL THEM THROUGH THE CONVERSION FUNNEL.

Investor Conversion Optimization™

&

Inbound IR™ Work

Call us to get them working for you.

1-844-673-7280

TickerMediaGroup.com