inbound marketing 101

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Defining Inbound Marketing and discussing the Inbound Marketing Methodology.

TRANSCRIPT

Page 1: Inbound Marketing 101
Page 2: Inbound Marketing 101

Kelly Smith OssagaInbound Marketing Manager

at ZASocial Media

Page 3: Inbound Marketing 101

101

Inbound Marketing

Page 4: Inbound Marketing 101

Table Of Content

What is Inbound Marketing? Why is it important? How does it work? What are some of the careers

available in the field?

Page 5: Inbound Marketing 101

What is Inbound Marketing?

Inbound marketing is advertising a brand through blogs, podcasts, emails, videos, eBooks, newsletters, whitepapers, SEO and social media sites.

Page 6: Inbound Marketing 101

Noémie Lenoir

Page 7: Inbound Marketing 101

Outbound Marketing

Radio Ad TV ad Telemarketing

Page 8: Inbound Marketing 101

Why is Inbound Marketing Important?

Advertise your products to a large audience, at a relatively cheap price.

Engage with your customers or potential customers.

Drive traffic to your other marketing assets

Page 9: Inbound Marketing 101

How does Inbound marketing work?

Page 10: Inbound Marketing 101

Inbound Marketing Methodology

Page 11: Inbound Marketing 101

IM Methodology: Attract

Blog

Social

Media

Keywords

Pages

Make-up

Hair

Lipstick

Eye-brows

Page 12: Inbound Marketing 101

IM Methodology: Convert

CTAs

Landing

Pages

Forms

Contacts

One Step Closer!

Someone she knows

Friend

Page 13: Inbound Marketing 101

IM Methodology: Close

Email

Workflows

Lead Scoring

CRM

Integration

Rap

Dinner

Movie

Close the

deal

Page 14: Inbound Marketing 101

IM Methodology: Delight

Social Media

Smart CTA

Email

Workflows

Put a ring on

it

Buy her a car

Holiday to

Paris

Massages

Page 15: Inbound Marketing 101

IM Methodology

Page 16: Inbound Marketing 101

Example 1"Keywords"

Page 17: Inbound Marketing 101

Example 1: Keywords

Page 18: Inbound Marketing 101

Example 1: Keywords

Page 19: Inbound Marketing 101

Example 1: Keywords

Page 20: Inbound Marketing 101

Landing Page

Page 21: Inbound Marketing 101

Example 2“Social Media"

Page 22: Inbound Marketing 101

Nokia SA Facebook Page

Page 23: Inbound Marketing 101

Nokia SA Facebook Post

Page 24: Inbound Marketing 101

Nokia SA Facebook Post

Page 25: Inbound Marketing 101

Landing Page

Page 26: Inbound Marketing 101

Online community manager Blogger Copywriter Content strategist

Jobs In IM

Page 27: Inbound Marketing 101

Web designer Graphics designer Analytics guys

More IM jobs!!!

Page 28: Inbound Marketing 101

Thank you!!!