Inbound Marketing for Binary Options
Tradologic Binary Seminar October 21, 2013
This is our focus today
Let’s start with some research...
It’s a nice time to be in this business
“binary options”
Where is the search demand?
The value of search demand
It’s already hyper-competitive
How did these guys get there?
And how are they getting all this free traffic?
SEO has changed
2012 2013
Duplicate & low quality
content
Manipulative link-building
Earned endorsement
to quality content
Process Outcome
Content
SEO
Social media
Content
SEO
Social media
Content Marketing
Content marketing strategy
Branded Editorial content
Editorial endorsements
Money page
10+50+
500+200+
The critical mass threshold
Plan
Produce
PublishPromote
Prove
Agile content campaigns
Use Google suggest to discover the keyword longtail
Use Ubersuggest to discover the long-longtail
Define customer personas
What are his problems?
What keeps him up at night?
What are his goals?
Key elements of great content
Impeccably written
Clickable headline
Stunning image(s)
Resourceful external links
Strategic internal links
Call to action
Keyword optimized
Prominent share buttons
Unique
Authoritative, well researched
Customized social media mix
Core activities
Converse
@RT#
D
ShareFollow
Grow audience
Gain influence
Build relationships
Outreach target lists
Influencers
Amplifiers
Audience
Focus on relationship building
RTs
#+1s
Focus on strategic posts to groups
Google+ communities
Facebook groups
Twitter hashtags
LinkedIn groups
Let’s reverse engineer their success
Content marketing strategy
Branded Editorial content
Editorial endorsements
Money page
One more note about this...
Trust problem on page 1
Paris Childress Twitter: @hop_online
LinkedIn: bg.linkedin.com/in/parischildress/
Skype: pchil9
Email: [email protected]
Contacts
Thanks for making it this far!