inbound marketing for real estate agents
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Real estate agents have a tremendous opportunity when it comes to Inbound Marketing. This is the ultimate guide. To learn more about how we help real estate agents and teams with Inbound Marketing visit http://curaytor.com/InboundTRANSCRIPT
Mastering Inbound Marketing for Real Estate Agents
Curaytor.com/Inbound
What is Inbound Marketing?“Inbound marketing is advertising a company through blogs, podcasts, video,eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing.
Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”
source: wikipedia
What is Outbound Marketing?
“Buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional advertising are considered outbound marketing.”
source: wikipedia
What is Content Marketing?
“Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.
Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering "consistent, ongoing valuable information."
source: wikipedia
Why Blog?
“82% of marketers who blog on a daily basis acquired a customer using their blog.” (57% when blogging monthly)
source: Hubspot
Why Blog?
source: Hubspot
Why SEO?
source: Hubspot
Why Social Media?
source: Hubspot
Why Email Marketing?
source: Hubspot
Why Inbound Marketing?
source: Hubspot
Inbound Marketing Cycle
source: Hubspot
Keyword Research and SEO
Curaytor.com/Inbound
Keyword Selection Tips
Finding Keywords for Now.
source: Google.com/adwords Keyword Tool
Finding Keywords for Later.
source: Google.com/Trends
Advanced SEO and Keyword Tools
Moz.comYoast.com MattCutts.com
source: SocialTriggers.com
Blog Writing Best Practices 1 of 2
Blog Writing Best Practices 2 of 2
source: SocialTriggers.com
Social Media Marketing
Curaytor.com/Inbound
The Golden Rule of Social Media
“How can I help you? Not buy my shit."
source: @GaryVee on #WaterCooler
Facebook, Facebook, Facebook
source: Facebook.com/Gifts
3 Facebook Inbound Marketing Ideas
Write on Walls Private Chat
Private Message
source: plus.google.com/102172299837276546696
Yes, Google+ Matters
source: Twitter.com/Search
Twitter is for Listening
source: Socialnomics.net
LinkedIn Works for Some Industries
Email Marketing
Curaytor.com/Inbound
Autoresponders are a must!3 step welcome campaign for new leads:
Monthly mass email campaign to all:vs.
source: Mailchimp.com and aweber.com
source: Mailchimp.com
Actionable Email Marketing Data
source: Contactually.com
Merge Codes Matter
Website Design
Curaytor.com/Inbound
source: Placester.com
Design, Conversion, Mobile Optimized
CRM and Analytics
Curaytor.com/Inbound
source: FollowUpBoss.com
3 Lead Follow Up Tips
1. Call them quickly. Make sure your leads are getting instant email, texts or calls. Treat like a 911 call. (BetterVoicemail.com/Curaytor)
2. Make sure they are in a system and everyone is clear exactly how all leads get treated.
3. Review what happens to your leads weekly. Did they all get called? All get emailed?
source: Contactually.com
Relevancy is Critical to CRM Success
4 Things a Great CRM Tells You
1. Who 2. When3. Why4. What
source: Google.com/Analytics
6 Google Analytics Key Metrics
1. Unique visitors2. Page views per visitor3. Time on site4. New versus returning visitors5. Traffic sources (direct, referral, search) 6. Keywords
*bonus tip: set up a custom dashboard
source: Mixpanel.com
Advanced Behavioral Analytics
Mastering Inbound Marketing for Real Estate Agents
Request a Demo: Curaytor.com/Inbound