inbound marketing for the design + construction industry

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Post on 05-Dec-2014

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DESCRIPTION

This presentation begins with a story about how one professional services marketer stumbles upon inbound marketing during the "Great Recession." Upon discovering these new methods, a discovery of these new marketing methods ensues and the conversation evolves into a discussion about how digital marketing is changing the way AEC firms market technical services.

TRANSCRIPT

Page 13: Inbound Marketing for the Design + Construction Industry