inbound marketing summit - the 5 rules of real-time engagement - michael de monte
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Michael De MonteCEO, Scribble Technologies10.16.2013
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The 5 Rules of Real-Time Engagement
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Rule #1 The Fundamentals of Storytelling
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Despite the speed of social and
real-time engagement, the core elements of building a
narrative have not changed.
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Rule #2 Technology is an Enabler
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Technology has armed everyone with a platform for storytelling and everyone can add value to
the perspective of your narrative.
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Rule #3Content is Currency
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As communicators, our job is
to differentiate and rise above the noise.
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Rule #4Community: An Immersive Experience
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Quality content producers are orchestrators.
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Rule #5 Rinse, Refresh, Repeat
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Analyze, recalibrate and create a continuous cycle of valuable content.
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Right Content + Right Audience + Right Time + Right Channel
= Real-Time Engagement Management
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Michael De Monte
CEO, Scribble Technologies
@DeMonte