inbound marketing.pptx

10
INBOUND MARKETING HUBSPOT CRM PRESENTATION BY: Valentyna Zalevska Marketing Manager 25 August 2015

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INBOUND MARKETINGHUBSPOT CRM

PRESENTATION BY:Valentyna ZalevskaMarketing Manager

25 August 2015

What is inbound marketing?

- the most effective marketing method for doing business online- focuses on creating quality content that pulls people toward your company and product- aligning the content you publish with your customer’s interests- creating and sharing content with the world

● Content Creation + Distribution● Lifecycle Marketing (strangers, visitors, contacts, and customers) - convert strangers to promoters● Personalization● Multi-channel (not only where are your strangers, but where they want to talk to you)

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Sharing is caring

right places (channels) at just

the right times (lifecycle stages)

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Attract

● “Right strangers” - Personas tool● Blogging● SEO● Pages (website optimization)● Social Publishing (social media where you potential

customers are)

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Convert

● Contact information of the stranger● Content as a gift (e-books, white papers, tip sheets)● Form (filling in and submitting the info)● CTA (call-to-actions) - “Download the whitepaper”● Landing pages (if filling the contact page the visitor

becomes the contact)● Contacts (contacts database)

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Close

● CRM● Closed-loop Reporting (Analytics - GA, Hubspot, etc.)● Email (email marketing)● Marketing automation (if you downloaded the paper on

certain topic - send you something more on that topic)

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Delight

● Surveys (providing feedback)● Smart Call-to-actions (personalized contact - Hello,

Jane!)● Smart Text (introduce new features or your products

that can be interested for them)● Social Monitoring (Hubspot tool, knowing you of the

real people are following or interacting with you on social media)

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● Monitor your team progress● Email scheduler● Social media scheduler● Useful insights about companies● HubSpot Company Database● Reports (paid and referred to Sidekick)● Find companies (build company record)● Syncronized with Google Docs and Calendar● Call from CRM● Track touches (you can track who is from your contacts CRM was on the website)

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● Know Who Opens Your Emails, When, How Many Times and From Where. ● Who clicks and how many times?● Who opened your attachment and how many times clicked on it?● Warm connections (people you have sent emails in the past or communicated actively)● Email templates to all stages customers (prospect, follow up, inbound, referral)● Uploading Sales Documents● Call schedule and tracking● Syncronized via Gmail app

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