inbound recruiting by zelos
TRANSCRIPT
How to use inbound recruiting to attract millennialsFind quality hires by changing the way you communicate with talents
MILLENNIALS
RECRUITINGWHAT ISINBOUND RECRUITING?It is a method of creating targeted content and showing the ‘cool’ side of your company for recruitment.
RECRUITINGWHYINBOUND RECRUITING?The purpose is to maximize your brand recognition for future hires, especially attracting and retaining millennial and fresh talents.By changing the way you approach your potential candidates, it can give you better leads and eventually better quality hires.
This strategy is essentials to win in the war of talent. Where quality is the top priority in recruitment.
One way to maximize inbound recruiting is by doing the right talent branding.
ATTRACT
BlogKeywords
Social MediaContent
FormsCall-to-actionLanding Pages
FilteringAssessmentInterviews
SurveysSmall Content
Social Media Analytics
Fresh Talents Potential Candidates Applicants Employees Referers
CONVERT CLOSE DELIGHT
RECRUITING
FRAMEWORK OFINBOUND RECRUITING
TALENT BRANDINGTALENT BRANDINGIs your company fit to today’s culture?
To win the competition for fresh talents, you need to put your brand ahead by showing it is a great place to work and to grow.
TALENT BRANDING
FOLLOW THESE4 SIMPLE STEPS:
Show that the founders and top executive level commit to promote it.
1. Start at the TopWho are your targets?
Conduct enough research on your target market and what they like to see.
Be genuine, consistent, and personal. Set what you want to achieve.
2. Research and PlanFind creative ways to get more people talking about your company culture and make it visual.
Brand through Jobs.
3. Promote your BrandCommunicate through your career page, micro-site, social media, and email.
Leverage and maximize it through your networks!
4. Engage
TALENT BRANDING
6 Steps to DoTalent Branding
1. Communicate your stories
6.Organize a creative recruitment events or talk
show regularly
5. Track your employer branding, employees happiness
and future candidates using data analytics.
3. Develop ‘cool’ career page for
Recruitment
2. Make an exciting Recruitment Video
4. Make your campaign viral via social media (Facebook,
Instagram, Youtube, Adwords, SEO)
COMMUNICATEYOUR STORIES1Change the way you communicate with your potential candidates. They want to hear your stories not just bombarding them with your job openings.
Tips on Stories to Tell:
6. Employee Testimony
2. Top Executive and founders sharing
1. Vision and mission of your company
4. Exciting news
3. Culture and environment
5. Milestone and achievement
“Who is my future boss? What is it like to work there? What kind of job that I will be doing?”
These are questions that might come up when people apply to your company.
With video, you can easily direct answer to those questions. Show people how cool is your company and why they should join!
MAKE AN EXCITINGRECRUITMENT VIDEO2 Things to Focus on Making Great Video:
6. Employee Testimony
2. Show your strengths1. Make it shortand concise
4. Layout a compelling story
3. Put element ofsurprise and delight
5. Let your best people speak
3 DEVELOP ‘COOL’CAREER PAGEBuilding a good career page can drive bigger traffic to your recruitment and increase your applicant conversion rates.
2. Provide quality information
1. A focused topic 3. Use creative design and engaging user
interaction
What Makes It Successful?
4 MAKE YOUR CAMPAIGN VIRALVIA SOCIAL MEDIA
Generating buzz and keeping your brand relevant and top of mind during real-time events.
Direct response vehicle, ideal for younger crowd.
Excellent for longer-term storytelling, direct marketing, and awareness building.
Professional networks, better for attracting more mature candidates.
Reach more talents by maximizing the used of social media!
Create engaging content in social media to get better leads of candidates.
You don't need to be in all social media. Pick the best method for your communication.
5 TRACK YOUR EMPLOYER BRANDINGTrack branding effectiveness by measuring your recruiting pipeline using data analytics. So you can know which of the inbound activities are clearly the best for ROI.
Video
Social Media CandidatesApply Hiring
MicrositeCareer Page
Can
dida
tes
CandidatesApply Onboarding
Com
pany
6Online presence is important, but don’t forget that offline activity is effective too!
Organize events to invite potential candidates to show why should they work for your company.
Be creative with the events, it can be more than just job fair.
ORGANIZE A CREATIVE RECRUITMENT EVENTS
Talkshow Seminar
Workshop
Many More
University Event
Learn more aboutInbound Recruiting.CONTACTS
Get inTouch
zelos.work
zelos.id
zelos_id
zelos.id
+628 1188 00522 - Markus+628 1895 9528 - Alvin
I f we are to achieve things never before accomplished.We must employ methods never before attempted
Francis Bacon
SOURCE
Source
https://blog.beamery.com/inbound-recruitment/http://blog.hubspot.com/insiders/using-inbound-recruiting-attract-hire-retain-top-talenthttps://business.linkedin.com/content/dam/business/talent-solutions/global/en_US/c/pdfs/employer-brand-playbook-us-en.pdfhttp://www.recruiting.com/blog/4-tips-planning-effective-recruiting-videohttp://www.creativebloq.com/web-design/5-brilliant-microsites-8135477