inboundto: 6 brainstorming ideas to hack growth
TRANSCRIPT
5 Brainstorming Ideas to Hack
GrowthBy: Tiffany daSilva
@bellastone
5^Brainstorming Ideas to Hack
GrowthBy: Tiffany daSilva
@bellastone
6
When do I start growthhacking?
That’s me!
Ask Questions
Do things that don’t scale.
Try New Things.Fail Fast.
I’m stuck - How can I come up
with new ideas?
Proble
m #1
How do you get 100 marketing
ideas from 6 non marketers in 6-10
minutes?
Brainstorming Idea #1
When you bring together diverse teams and perspectives, you have the ability to create an exponential increase in ideas.
-Frans Johansson
My Sales have dropped - What do
I do?
Proble
m #2
Ask your Visitors.
Brainstorming Idea #2
Brainstorming Idea #2
What stopped you from signing up today?
Brainstorming Idea #2
What^stopped you from signing up today?
Almost
Brainstorming Idea #2
Competitive Spontaneous
Methodical Humanistic
Brainstorming Idea #2
I need to grow my business - who do I target next?
Proble
m #3
This vs. That
Brainstorming Idea #3
Brainstorming Idea #3:This vs.That
Brainstorming Idea #3
Will this brand be best
in category..
Brainstorming Idea #3
Vs.transcend the
category..
Brainstorming Idea #3
Will this brand
neutralize perceptions?
Brainstorming Idea #3
Brainstorming Idea #3
Or Drive Positive
Differentiation?
Brainstorming Idea #3
Londonstrategyunit.com
How do I do More… with Less?
Proble
m #4
Medici Effect
Brainstorming Idea #4
All new ideas are
combinations of old ideas,
but not all idea
combinations are created
equal.
Brainstorming Idea #4
Brainstorming Idea #4
Brainstorming Idea #4
Brainstorming Idea #4
If I’m writing and a chapter isn’t coming, I just move ahead.
-James Patterson
How to Be an Expert in CRO
CRO
If you looked online:
● Conversion Rates● Heatmaps● A/B Testing● Landing Pages
Psychology
If you THINK about it:
● Decision Making● Cognitive Dissonance● Irrational Thinking● How the Brain Works
How can I make sure my new idea doesn’t fail?
Proble
m #5
Sorry. You Can’t.
#RealTalks
Brainstorming Idea #5
Fail Safe
How do I solve problem {X}?
Proble
m #6
SKIP IT.
Brainstorming Idea #6
Your Problem isn’t the real
problem.
Brainstorming Idea #6: SKIP IT
Brainstorming Idea #6
Peel the Onion.
Brainstorming Idea #6
Brainstorming Idea #6
Think in terms of opposites.
Brainstorming Idea #6
Brainstorming Idea #6
Look at technology for
help.
Brainstorming Idea #6
Focus on one problem at a
time.
Brainstorming Idea #6
Tiffany daSilvaDirector, StrategyPowered by Search
@bellastone
Thank you!