incentivated on pack qr code fail-aug13
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Copyright Incentivated Limited 2013 www.incentivated.com
On-pack QR codes #fail August, 2013
Copyright Incentivated Limited 2013
Contents
Sainsbury’s baking Greens' baking
Copyright Incentivated Limited 2013
Sainsbury’s has added QR codes to own label
� QR code invites users to discover recipe ideas
� But � call-to-action is not powerful � destination site is not optimised for
mobile; it takes forever to load and then doesn’t actually work (PTO)
Ù www.sainsburysrecipes.co.uk
� The content on the site, when viewed on a desktop PC – i.e. not the device that was used to do the scanning – is however good
� This is easy to fix and without doing so makes the whole campaign a waste
Copyright Incentivated Limited 2013
Content is good but won’t load on mobile Putting a QR code on the packaging is easy, but delivers a poor user experience
Copyright Incentivated Limited 2013
Contents
Sainsbury’s baking Greens' baking
Copyright Incentivated Limited 2013
Another baking example: Greens Wonderful, attention-grabbing call-to-action (case study in how to do it!)
Copyright Incentivated Limited 2013
Great content, but not optimised for mobile (And they were doing so well ...)
Copyright Incentivated Limited 2013 www.incentivated.com
Thank You
Incentivated 23 Curtain Road
London EC2A 3LT Tel: 0845 130 3985
(No code reader? Text CODE to 62233 for a link to a reader appropriate for your phone)