PowerPoint Presentation

Digital Marketing Masterclass 19th July 2016

Host Mike Southon#incgendigital

Digital Marketing:An introductionJon Simmonds Archemys

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#incgendigitalDirect Sales & Marketingdigital marketing

#incgendigitalDirect Marketing

Outward Engagement

Targeted Promotion

Call to ActionClassic Marketing

Brand Awareness

Credibility

Motivation

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1st a clear strategy

start simple

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The means, not the strategyHigh efficiency but . . .Continuity vitalAutomation is the key

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What's Important . . . ?

Customers Will Tell You:Know Thy Customer!

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#1Customer ProfileReachEngageMotivateCompelling Call to ActionInvite orOfferEasy Processpurchaseregistrationsurvey etcTest &ReworkAnalytics

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Email[mobile]'squeeze'pagesplit a

split bactionData MarketingTargeting Campaigns

Customers #1Customers #2Customers #3Campaign #1Campaign #2Campaign #3

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Digital Sales & Marketing: AutomateAnalyseAction

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Incgen will make all this easier . . .

Session 2:SEO Vs Digital MarketingJames Pybus Growth Hacker

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Session 3:The Biggy - Social Media, how important?Carly Ward Social Media Entrepreneur

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Social Media 5 tips:1. Use Hootsuite to manage your social media accounts/analytics

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2. Dont let your hashtag be your bashtag! Waitrose Social Campaign: Backfired #waitrosereasons

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I shop at Waitrose because: I dont like being surround by poor people #waitrosereasons Because Clarrisas pony will JUST NOT eat ASDA Value straw #waitrosereasons Their colour scheme matches my Range Rover #waitrosereasons 'The toilet paper is made from 24ct gold thread' #waitrosereasons Dont be silly Ive got servants who do that for me #waitrosereasons The butlers on holiday #waitrosereasonsBecause Tesco doesnt stock Unicorn food #waitrosereasons

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3. If you dont know what to talk about, source content online/write articles relevant to your industry and share it

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4. Include visual content/videos/gifs wherever possible, too much text is boring! Get your phones out NOW! Include a gif/photo and tweet @incgenuk using #incgendigital

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5. Research your competitors on social media, what are they doing well and not so well? Who is following them?

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Questions?#incgendigital