incgen digital marketing masterclass

20
Digital Marketing Masterclass 19 th July 2016 Host – Mike Southon #incgendigital

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Page 1: Incgen digital marketing masterclass

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Digital Marketing Masterclass

19th July 2016Host – Mike Southon

Page 2: Incgen digital marketing masterclass

Digital Marketing:An introduction

Jon Simmonds – Archemys

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Page 3: Incgen digital marketing masterclass

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Direct Sales & Marketingdigital marketing

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Direct Marketing

Outward Engagement

Targeted Promotion

Call to Action

Classic Marketing

Brand Awareness

Credibility

Motivation

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1st a clear strategystart simple

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Digital Marketing

The means, not the strategy

High efficiency but . . .

Continuity vital

Automation is the key

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What's Important . . . ?

Customers Will Tell You:Know Thy Customer!

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#1Customer

Profile Reach

Engage

Motivate

Compelling Call to Action Invite or

Offer

Easy Process purchase registration survey etc

Test &Rework

Analytics

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Email[mobile]

'squeeze'page

split a

split baction

Data MarketingTargeting Campaigns

Customers #1

Customers #2

Customers #3

Campaign #1

Campaign #2

Campaign #3

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Digital Sales & Marketing:

AutomateAnalyseAction

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Incgen will make all this easier . . .

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Session 2:SEO Vs Digital Marketing

James Pybus – Growth Hacker#incgendigital

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Page 13: Incgen digital marketing masterclass

Session 3:The Biggy - Social Media,

how important?Carly Ward – Social Media Entrepreneur

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Page 14: Incgen digital marketing masterclass

Social Media – 5 tips:1.       Use Hootsuite to manage

your social media accounts/analytics

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Page 15: Incgen digital marketing masterclass

2.       Don’t let your hashtag be your bashtag!

Waitrose Social Campaign:  Backfired – #waitrosereasons

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I shop at Waitrose because:·         I don’t like being surround by poor people #waitrosereasons

·         Because Clarrisa’s pony will JUST NOT eat ASDA Value straw #waitrosereasons

·         Their colour scheme matches my Range Rover #waitrosereasons·         'The toilet paper is made from 24ct gold thread' #waitrosereasons

·         Don’t be silly – I’ve got servants who do that for me #waitrosereasons·         The butler’s on holiday #waitrosereasons

Because Tesco doesn’t stock Unicorn food #waitrosereasons

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3.      If you don’t know what to talk about, source content online/write articles relevant to your industry and share it

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4.      Include visual content/videos/gifs wherever

possible, too much text is boring! Get your phones out NOW!

Include a gif/photo and tweet @incgenuk using #incgendigital

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5.      Research your competitors on social media, what are they doing well and not so well? Who is following

them?#incgendigital

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Questions?

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