increase engagement with captivating videos| video marketing tips
TRANSCRIPT
- 1. Get More User Engagement With Captivating Videos Video Marketing Tips for Small Businesses
- 2. Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want.
- 3. You know your business better than anyone else does; so part of deciding what format to use will be thinking about your customers and deciding what type of video will do the best job of promoting your product or service.
- 4. However, its also important to know which formats garner the most user engagement
- 5. 2-D Animation 2-D animation is a great (and creative) way to promote your business or explain your product. Animation is always popular. The downside of this kind of video is that you will need to hire a professional animator to do it for you.
- 6. 3-D Animation Like 2-D animation, 3-D animation is enormously popular. It has a depth and complexity that 2-D animation doesnt have. It is also quite a bit more expensive to produce. However, if your budget allows for it, 3-D animation can be hugely effective.
- 7. Live Action Whether you are casting yourself, professional actors, or employees, live action video is always popular. Customers want to see themselves in the products they buy, and its a lot easier for them to do that when there are real people in a marketing video
- 8. If you hire professional actors the costs can add up, but the increased production value can make a big difference in terms of user engagement and sharability.
- 9. Infographics If you sell a very technical product or service, producing a video infographic might be the best way to explain what you do and to convince viewers to contact you. Infographics help viewers absorb information by presenting it visually.
- 10. Infographics can also be a great tool for B2B marketing. A professional graphic designer can help you put together a compelling infographic all you need to do is provide the data. Infographics are frequently a type of 2-D or 3-D animation, so keep that in mind.
- 11. Screencast A screencast video is the best way to demonstrate tips, ideas, demos, and other valuable information. If showing viewers the functionality of a technical product is what youre trying to do, then you should strongly consider a screencast. Another benefit to this format is that its one of the least expensive to produce.
- 12. Whiteboard videos If the idea of your product or service is sketchable, you might consider doing a whiteboard video. Basically, this type of video consists of a hand drawing an illustration of a product, service, or story on a whiteboard. These videos are played at a higher speed to keep your audience glued until the end.
- 13. In order to convert viewers into new customers, your videos need to be grab - and hold - attention with a captivating style, smooth animations, and overall professional delivery; this is exactly what these types of videos can accomplish for you.
- 14. Want toLearnMore? Contact Us Today! www.overflowlocal.com Thank You For Viewing!