increase usage of online resources edina presentation
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Jisc RSC Eastern Learning Resources Managers Forum Nov 2013 - Slides from Edina by Andrew BevanTRANSCRIPT
Increase usage of online resources
22 November 2013
Andrew Bevan (EDINA)
You could go SPARE with all this promotion stuff!
• Set the Scene – consider the background
– (the bigger picture, what else is going on, why do this?)
• Prepare to act – get ready before doing anything
• Act – carry out a range of agreed activities
• Review – assess what’s happened, how it went
• Evaluate – decide what to do next as a result
Background
• Joint workshops on the topic – Credo/Scran/EDINA– Anne Kail, Neil Fraser, Andrew Bevan – Sept 2012
• A Scottish series of Credo workshops 2009-2012 – summarised in ‘tips and tricks’ document, sent last week
• Constant issue of making library resources compete– now in an open, Google world
• Exponential growth of content available ‘on the web’– “entire literature from year-dot reproduced every few
days”
• Huge increase in number of devices to access them– Smartphones, tablets as well as desktops/laptops
The ideal scene
• Find Content - from Jisc, other (sometimes commercial) sources presented to college users– Jisc Collections: 300+ resources, most offered to FE + HE
• Present it to users – via Website, VLE (Moodle,
Blackboard), ‘Social’(Twitter, blog, Facebook)
• Promote it – newsletters, posters, flyers etc
• Monitor – check usage, gather feedback, review,
• Renew/Retain….or…?
The realistic scene
• Find *some* content - from certain known sources– but realise there’s so much more out there if only you had
time…
• Present it to users – add a link on website & in VLE• but realise there’s so much more you could do if only you
had time….
• Promote it – ???– realise that’s a really good idea if only you had time….
• Monitor – You *do* get reports but in such different formats and times, it makes analysis ‘a challenge’. You struggle to get feedback from users too.
Preparing
• Is this a useful resource?• Can you get (coherent) feedback from users about
its relevant? • Are you confident it works well technically?
– Do you need to set anything up before launching it?
• What’s its USP? Are you clear of the identity of the resource and how it fits into the college’s needs?
• Do you get meaningful stats? Are you able to review it?
Tips (on Acting)
• Curate, pre-package content– mapped to the curriculum or other schema
• Provide timely updates– with the right balance: informative not excessive
• Be enthusiastic…(or a little bit keen if you can)– Raising awareness of moving image & sound content in your institution - http://
bufvc.ac.uk/getcreative December 2012 (partic. Spanish lecturer)
• Be found in the right places– Set up in Discovery systems and VLES– Use the right channels to promote, Web & Social, print
• Get others involved – seek champions – word of mouth advertising is always best
• Be responsive – seek and act on feedback, have user forums
Blogging
• Focus on content• Offer insights• Tweets more ephemeral
Integrating
• Social media in the context of the website
• Showcase above
Developing (in 2014)
• Get Advisory Board active– To help shape content policy
• Allow user-submitted content– To be more engaging and up to date
• Support crowd-sourcing metadata• Release an App• Commission case studies• Create learning materials • Produce benchmarked stats (COUNTER)
The Perils of Free (Reviewing)
• Free isn’t everything… past ‘JIBS workshop’ topic• “Web resources on the cheap: using free and low-cost Internet resources
for learning and teaching: a seminar for HE and FE librarians and information managers” 13th November 2003, York (https://web.archive.org/web/20040806235118/http://www.jibs.ac.uk/meetings/workshops/free/index.html
• Cross-disciplinary resources not owned by any department• No payment, no budget justification to make
• ….and now for another take on the issue(s)…. over to Neil from Scran….. then your views….. Thanks.