increase your facebook fans
DESCRIPTION
How to create great fan pages and increase your Facebook FansTRANSCRIPT
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Dave Kerpen
Creating Great Fan Pages to Build & Grow Your Facebook Fans
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• Strategies to Succeed on Facebook
• How Likeable Succeeds on Facebook
• How To Get Started on Facebook
What’s In Store:
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Warnings About Facebook:
1) Facebook is not free.
2) Facebook will not bring you instant results.
3) Facebook cannot make up for a bad product or service.
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15 Ways to Succeed on Facebook
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1. listen first and never stop listening
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2. think – and act – like your customer
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3. compel your customers to be your first fans
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4. respond quickly to all bad comments
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5. respond to good comments
too
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6. be authentic
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7. should you ask a lot of
questions?
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1. Pose a question or challenge directly to fans
2. Ask fans to “like” it
3. Announce winners of a Facebook-hosted contest or sweepstakes
4. Include “everything else” – all remaining status updates that didn’t fit any of the above categories
in a recent study, Likeable Media looked at status updates that…
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• In 100% of cases, engagement rates for posts that asked fans to “‘Like’ this” were up to 5.5 times (on average 2.7x) higher than those for “other updates”.*
• In 9 out of 10 cases, status updates that posed a question directly to fans were 2-6 times as engaging as “other updates”.
Likeable Media found the following…
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8. provide value(yes, for free!)
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9. share stories(they’re your social currency)
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10. inspire your customers to share stories
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11. integrate facebook into
the entire customer
experience
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12. use facebook ads for greater
impact
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13. admit when you screw up then leverage your mistakes
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14. consistently deliver
excitement, surprise, &
delight
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15. don’t sell! just make it easy & compelling for
customers to buy
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A Likeable Case Study
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*Likeable client
The Pampered Chef*
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• START: Facebook page launched July 15th, 2010
• GOAL: 50,000 Likes in 6 months
• PURPOSE: Engage with brand advocates, connect with consultants, reach newcustomers
TPC Strategy
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• Without any ad spend, the page received 10,000 Likes by noon the next day (July 16th,2010)
• Received 50,000 Likes 10 days after the page launch date
• Currently have over 240,000 Likes; with an average fan growth rate of 35.28% everytwo months
TPC Results
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• Started using Facebook ads in October 2010 with $4,000 put into a 10-ad rotation
• Placed Facebook ads in alignment with their 30th Anniversary Celebration (celebratedon Facebook)
• $4,000 ad spending generated 34,436 new Likes (just $0.11 per new Like)
• In November, 16,028 Likes were generated from putting $1,000 into promoting andLivestreaming a cooking show (average new Like cost just $0.06)
TPC Ad Spend
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• The Pampered Chef Facebook page has unique page tabs like Shop, Specials, Give a Gift, Live Show, Recipes, and more
• Facebook community has an active and engaging audience with stimulating discussions and friendly, passionate, supportive fans
TPC Today
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Getting Started Today
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If you can add a business as a “FRIEND”, it’s not properly set up on Facebook.
Individual profiles are for Individuals.
profiles:
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Groups are organized around common interest.
Limited functionality, but able to organize large
groups of people.
Can be public or private.
groups:
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Established for businesses:
Become a LIKER
Completely public, don’t need to be a member of
Facebook to view
HIGHLY functional.
fan pages:
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community pages:
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the 5 most engaging status updates:
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Listen Up!
Be Transparent!
Respond to Everyone!
Just Be Likeable!
Just Remember…
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