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INCREASING ALUMNI EVENT FUNDRAISING WITH PARTICIPANT NETWORKS
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Learn How to Turn Your Most Loyal Alumni Supporters into Your Best Fundraisers
Josh DreifussInternet Principal, General Markets
Andy WelkleyProduct Marketing Manager, Blackbaud
HAVE A QUESTION?
We’ll be taking questions during the entire session in the chat window. If you’ve got a question, make sure to speak up!
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to speak up!
• Introduction to Blackbaud / Peer to Peer Fundraising
• Friends Asking Friends Demonstration
• Strategies for success- Alumni Networks
GETTING TO THE STARTING LINE
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- Alumni Networks- Empower- Reach- Manage
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W HY I TOOK ACT ION
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Source: 2011 Peer-to-Peer Event Fundraising Consumer Survey
PEER 2 PEER WORKS!
- Participants who use Friends Asking Friendsraise 6X more than non-users
- Average gift is $60
- Average participant raises $420
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- Average participant raises $420
- 1st event is still a customer(Arthritis Foundation San Diego Jingle Bell Run)
EMPOWER … participants to become successful online fundraisers.
REACH … a broader network of people with built in social media and mobile tools.
PEER 2 PEER FUNDRAISING HELPS YOU …
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social media and mobile tools.
MANAGE … events more effectively with built In event Management tools.
Raise more money | Run more efficiently.
FRIENDS ASKING FRIENDS DEMO
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W HY I TOOK ACT ION
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Source: 2011 Peer-to-Peer Event Fundraising Consumer Survey
THE ALUMNI NETWORK TRIANGLE
Alumni
Audience
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School
Audience
ResourcesInformation
CapacityLegitimacy
Where have all our alumni gone? Exploring the new b oundaries of alumni relationsby Joe Laufer on Jun 02, 2009
THE ALUMNI NETWORK TRIANGLE (S)
Alumni
Audience
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School
Audience
ResourcesInformation
CapacityLegitimacy
THE ALUMNI NETWORK TRIANGLE (S)
Alumni
Audience
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School
Audience
ResourcesInformation
CapacityLegitimacy
Our proven online format makes it easy for your loyal supporters; alumni, students, parents and friends; to become successful online fundraisers. They are able to create team and personal pages; send out custom email solicitations; process donations instantaneously; and thank donors with individual acknowledgements.
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EMPOWER Y O U R A L U M N I TO B E C O M E
S U C C E S S F U L O N L I N E F U N D R A I S E R S .
Friends Asking Friends
PERSONAL FUNDRAISING HEADQUARTERS (HQ)
Participant registers
Build personal page
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Sends messages
Tracks progress
Reaches goal
PERSONAL FUNDRAISING PAGE
Donor reads personal appeal from friend or family member
Wants to support her friend
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Wants to support her friend and help them reach their
fundraising goal
Makes secure online gift and is recognized on website
Let them choose how they want to communicate. Friends Asking Friends allows participants to update other alumni friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages.
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REACH A B R O A D E R N E T W O R K W I T H B U I LT I N
C O M M U N I C AT I O N , S O C I A L A N D M O B I L E TO O L S .
Friends Asking Friends
PERSONAL E-MAIL SOLICITATION
Friends Asking Friends allows your participants easily communicate with their other alumni, friends, family and even co-workers with integrated email communication tools.
- Average participant sends 28 Emails
- FAF emails are opened over 90%of the time
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of the time
- FAF emails have a 55% + click through rate
- 1 in 4 (25%) FAF emails result in a donation
- Average online gift size: $60
- Social media is the 4th most effective form of fundraising (behind in person, email, phone)
- Integrated social media tools
Friends Asking Friends allows your participants to reach more people and share compelling messages on the most popular social networks available.
SOCIAL MEDIA TOOLKIT
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- Integrated social media tools increased fundraising by as much as 40%
- Facebook, Twitter and YouTube users sent an average of 170 messages
- Average gift from Facebook and Twitter: $40
WHY IS THIS IMPORTANT TO YOUR ALUMNI?
High School, 22%
Neighbors, 2%
Other, 30%Facebook Relationships
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Extended Family, 12%
Co-workers, 10%
College Friends, 9%
Immediate Family, 8%
People from Voluntary
Groups, 7%
Neighbors, 2%
Social networking sites and our lives. Pew Interne t, June 16, 2011
THE LAW OF (UN)INTENDED CONSEQUENCES!
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The internet is local … but your donations don’t have to be!
Find ‘lost’ alumni through the networks of your active alumni!
Reporting capabilities provide development staff the ability to oversee online and offline activities to understand participant behavior and create fundraising plans based on the level of engagement. Access to team and individual data increases your return on fundraising initiatives.
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MANAGE PA R T I C I PA N T S M O R E E F F E C T I V E LY
W I T H B U I LT I N E V E N T M A N A G E M E N T TO O L S .
Blackbaud Friends Asking Friends
• Pre-write emails, upload default pictures, provide examples
• Describe the fundraising effort in detail by highlighting personal stories
• Set Goals – and encourage
TOP 5 LIST
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• Set Goals – and encourage participants to set goals
• Create competition between participants & teams
• Keep your event live even after it is over as donations will keep coming in
WHAT’S ON YOUR MIND?Q/A
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WHAT NEXT?
http://bit.ly/2011OnlineGivinghttp://bit.ly/K12SchoolsOut
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Or, speak to a Blackbaud K12 Expert: 1-800-443-9441
- Fundraising: 6/14 – 29- Social Media: 7/2 – 13 - Online Tools & Web Design: 7/16 – 27- Accounting: 7/30 – 8/3 - Online Admissions & Re-Enrollment: 8/6 – 10 - School Administration & Management: 8/13 – 24