Increasing Broadband Increasing Broadband Demand and AdoptionDemand and Adoption

David KeyesDavid KeyesCity of Seattle City of Seattle

Some Seattle StrategiesSome Seattle Strategies Research and indicatorsResearch and indicators Public facilitiesPublic facilities Technical & technology assistanceTechnical & technology assistance Community investment & partnershipsCommunity investment & partnerships

• Diffuse technologyDiffuse technology• Enable culturally appropriate trainingEnable culturally appropriate training• Build community capacityBuild community capacity

Customer protection & advocacyCustomer protection & advocacy

• Technology Matching Fund Technology Matching Fund • Free Broadband Internet serviceFree Broadband Internet service• Public Internet terminals & RecTechPublic Internet terminals & RecTech• Youth Commons e-civic engagementYouth Commons e-civic engagement• Brainstorm, monthly e-zineBrainstorm, monthly e-zine• TechmapTechmap• Research: IT IndicatorsResearch: IT Indicators• Fostering broadband deploymentFostering broadband deployment• Tech training partnershipsTech training partnerships

Programs & ProjectsPrograms & Projects

IT IndicatorsIT Indicators

Digital divide statsDigital divide stats

Blacks are a little less than half as likely as Blacks are a little less than half as likely as whites to use the Internet to obtain info whites to use the Internet to obtain info from government entity. from government entity.

Older African Americans (51+) are less Older African Americans (51+) are less comfortable with computers than comfortable with computers than Caucasians. Caucasians.

Blacks are less confident in online financial Blacks are less confident in online financial transactions. transactions.

Sources this page: City of Seattle 2004 IT SurveySources this page: City of Seattle 2004 IT Survey

Highest BarriersHighest Barriers

CostCost Interest/Interest/

RelevancyRelevancy SafetySafety

Unequal Access and Use Unequal Access and Use

Source: Children's Partnership, 2006

Percentage of children in school ages 7-17 who use a home computer to complete school assignments:

• Annual household income less than $15,000: 29%• Annual household income more than $75,000: 77%

Percentage of young people ages 18-25 who use graphics/design programs on the computer at home:

• Annual household income of less than $15,000: 18%• Annual household income of more than $75,000: 42%

Percentage of young adults ages 18-25 who use the Internet for downloading or submitting government forms:

• Annual household income less than $15,000: 11%• Annual household income more than $75,000: 20%

Percentage of parents with online children ages 12-17 who use e-mail to communicate with their child’s teacher: 28%

Impact of Being Tech LiterateImpact of Being Tech Literate 60% of jobs today require skills in 60% of jobs today require skills in

technology. technology. People who use computers on the People who use computers on the job earn 43% more than workers not using job earn 43% more than workers not using computers.computers.

An Internet-based asthma monitoring An Internet-based asthma monitoring system system lowered asthma-related limitations in lowered asthma-related limitations in activity among inner-city children by 48%activity among inner-city children by 48% compared to children using a traditional compared to children using a traditional written asthma journal.written asthma journal.

39% of online “health information seekers” 39% of online “health information seekers” ages 15-24 have ages 15-24 have changed their personal changed their personal behaviorbehavior because of health information because of health information obtained online. obtained online.

Source: Children’s Partnership, 2006

Digital Inclusion IsDigital Inclusion Is ACCESSACCESS

• Connectivity to InternetConnectivity to Internet• User’s access to & ownership of User’s access to & ownership of

equipmentequipment LITERACYLITERACY

• Essential IT reading/writing skillsEssential IT reading/writing skills RELEVANT CONTENTRELEVANT CONTENT

• Services for those in needServices for those in need• Culturally relevant designCulturally relevant design• Capacity to contribute contentCapacity to contribute content• Channel prominence Channel prominence

Residents, small biz, community orgsResidents, small biz, community orgs

Access & Learning TechmapAccess & Learning Techmap

• 260 sites260 sites• Wide range of Wide range of

services & services & facility typesfacility types• Searchable Searchable databasedatabase

Technology Matching FundTechnology Matching Fund

$1.5 million for 120 projects since 1998$1.5 million for 120 projects since 1998 Annual competitive grants up to $20,000Annual competitive grants up to $20,000 Increase access, tech literacy, Increase access, tech literacy,

civic engagement civic engagement Community initiated projectsCommunity initiated projects Focus on underservedFocus on underserved 1:1 community match1:1 community match Range of media & participantsRange of media & participants Guided by citizen boardGuided by citizen board

• 13 city facilities & 13 city facilities & all librariesall libraries

• 10 community center labs10 community center labs

• CTC’s and targeted NPO’sCTC’s and targeted NPO’s• 500 connections500 connections• ~$ 3 million~$ 3 million• MarketingMarketing

Public TerminalsPublic Terminals

Free Broadband Cable InternetFree Broadband Cable Internet

Customer supportCustomer support Low-income senior discountsLow-income senior discounts Privacy and customer protectionsPrivacy and customer protections Service standardsService standards

E-recyclingE-recycling City pc’s go to schools and npo’sCity pc’s go to schools and npo’s Students train while recyclingStudents train while recycling Market e-cyclers & eventsMarket e-cyclers & events

Tech training partnershipsTech training partnerships

External investmentExternal investment InternshipsInternships Career orientationsCareer orientations Incentive contractsIncentive contracts Unbundling of contractsUnbundling of contracts

City Fiber City Fiber NetworkNetwork

Seattle’s Wi-Fi PilotsSeattle’s Wi-Fi Pilots

UniversityUniversityAvenueAvenue

Columbia Columbia CityCity

Parks & Parks & City Hall City Hall

DowntownDowntown

Service began May 2005Service began May 2005

Public Wi-Fi resultsPublic Wi-Fi results

• Partnership with UW and Partnership with UW and local chamberslocal chambers

• Over 14,000 users per yearOver 14,000 users per year

• 25% report more customers 25% report more customers and profits for businessesand profits for businesses

• 55% of users saved driving55% of users saved driving

• Increased use of seattle.govIncreased use of seattle.gov

CT OpportunitiesCT Opportunities Trusted “brand” marketing partnershipsTrusted “brand” marketing partnerships Workforce stepping stonesWorkforce stepping stones Small business assistanceSmall business assistance Tele-gov, health, law etc.Tele-gov, health, law etc. Adjunct education facilities Adjunct education facilities Internet safety educationInternet safety education Survey/focus groupsSurvey/focus groups Test and development partnershipsTest and development partnerships Development & maintenance of local Development & maintenance of local

contentcontent Cultural trainersCultural trainers

How to partner with CTC’sHow to partner with CTC’s Multi-year support, for more than Multi-year support, for more than

equipmentequipment Understand differences in size and Understand differences in size and

capacitiescapacities Use local or umbrella groups to help Use local or umbrella groups to help

facilitate larger investmentsfacilitate larger investments Learn their expertise and needsLearn their expertise and needs

www.seattle.gov/tech Building a Technology Healthy CommunityBuilding a Technology Healthy Community