Increasing Focus on Data Analytics Original report from the NMC Horizons Report on Museums Summarized by Museum Hack

Data analytics allow museums to learn a lot

more about their visitors.

● Number of visitors per day● How many works were viewed, ● Which objects got the most visits● How long people looked at an object

Data analytics can provide:

This info helps the museum understand the audience’s interests and needs.

More museums are giving visitors incentives in exchange for information.

Data analytics are being used to better understand where visitors go in the museum.

Some visitors explore fewer of the museum’s popular areas because it

takes up too much time.

This data can help museums encourage a deeper visitor engagement and repeat visitation.

“The NMC Horizon Report: 2015 Museum

Edition”

Collaborative report created by The New Media

Consortium and Balboa Park Online

Collaborative.

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