increasing functionality and usage of video so that it may gain it’s rightful place in the academy

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Increasing functionality and usage of video so that it may gain it’s rightful place in the academy Stephen Rhind-Tutt, President August 2013 IFLA

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Presented at IFLA, August 2013.

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Page 1: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Stephen Rhind-Tutt, President

August 2013

IFLA

Page 2: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

• 13 years old• 100+ people• Based in Alexandria, Virginia• Offices in the UK, ANZ, Kuala Lumpur, Shanghai

Alexander Street Press

Page 3: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Make silent voices heard

Our Purpose

Page 4: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Streaming video online

• 27 collections• 20,000 hours of video• Approaching 30,000 titles• Growing quickly!

Page 5: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Streaming video online

• 27 collections• 20,000 hours of video• Approaching 30,000 titles• Growing quickly!

Page 6: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Filmakers Library Online

• High-quality, issue-based documentaries

• Multidisciplinary and global• 1,000+ titles• Subscription or one-time

purchase

Page 7: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Does video belong in the academy?

Page 8: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

It’s been neglected…

Stuck in the cellar

Needing special equipment

Stranded on old media

Page 9: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

No dedicated device required to record…

No dedicated device required

to view

Today

Page 10: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Today’s students

• Have been watching YouTube for 10 years– Classroom access– Web access

• Have used Skype since they were 10– Used to a media rich environment– Expect to see as well as hear

• Record video– Present papers– Conduct interviews– Film experiments

• Rise of MOOCs and Online learning

Page 11: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

YouTube

• >1 billion unique users monthly• (15% of the world’s population)• >4 billion hours watched monthly• 72 hours of video are uploaded every minute• 70% of YouTube traffic comes from outside the US• In 2011, YouTube had more than 1 trillion views or

around 140 views for every person on Earth

http://www.youtube.com/yt/press/statistics.html 4/3/2013

Page 12: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy
Page 13: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Media evolution

Catalogs, Abstract and Indexing databases

Stock & News

Full-Text Journals

Full-Text Books

Audio

Video

FT Court Cases

1966 1973 1985 1990 1995 2000 2005

Directories

Primary Sources

Data

2010 2015

Page 14: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Ithaka S+R US Faculty Survey 2012 • April 8, 2013

Opportunities

Page 15: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Video as an add-on

• Add ‘multimedia’ to the

journal.• Elsevier ‘article of the future’ prototype from 2009• Useful• Adds value • But rarely transformative…

Page 16: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Dance

• Unique ability of the medium

• capture performance,• make it teachable• make it researchable,

Page 17: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

It’s easy “to illustrate precisely what we happen to be discussing at that very moment. Before…I often found myself wishing for a deck of 50 DVDs by my side to be able to make a point.”

“the ability to pause and rewind makes Theatre in Video useful to capture and repeat relevant moments of the work”

Dr. David Fancy, Brock University

Theatre

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Education, Counseling

• See nuances, facial expression, body language…

• Demonstrations• Learn by watching• See real primary footage• Submit classwork

Page 19: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Anthropology

• Unique ability of the medium

• capture events, • make them researchable,• make them teachable

Page 20: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

News and history

• Unique ability of the medium

• capture events, • make them researchable,• make them teachable

Page 21: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Health Sciences

• Unique ability of the medium

• capture events, • demonstrate• make them researchable,• make them teachable

Page 22: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Across disciplines

• All work we do is affected by who we are – our personality, our background, our culture• Video helps us understand, judge, evaluate our work

Page 23: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Training Video

Documentaries

Entertainment

Schools Higher Ed. Professional

Interviews

Lectures

Amateur Clips

Raw footage

Research & Learning

Movies & Television

Casual Use

Demonstrations

Page 24: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Video Use and Higher Education: Options for the Future. Intelligent Television and New York University Report, June 2009

Page 25: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Video Use and Higher Education: Options for the Future. Intelligent Television with New York University. June 2009

Page 26: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

What do we need to do to make video work in the academy?

Page 27: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Video Use and Higher Education: Options for the Future. Intelligent Television with New York University. June 2009

Page 28: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

• You can’t find what you’re looking for—no random access.• You can’t speed-read or speed-browse—if it’s a 2-hour

video, you have to spend 2 hours finding out what’s on it.• You can’t isolate the primary sources—they’re mixed

together with the secondary content.• You can’t cite moments within the video—you can only cite

the title of the video.• You can’t link to moments within the video—you can only link

to the video title.• Most are not available online.• Many are for entertainment, not learning or research.• Licenses are overly restrictive.

The problems with video for academics

Page 29: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Roles for libraries

• Licensing quality content• Provenance• Access• Curation• Permanence• Ability to cite• Searchability• Cataloging• Preservation

Page 30: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Digitisation

Page 31: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

You can read 15 times faster than you can listen…

30 minutes of news12 double-spaced pages 5 minutes to read in depth2 minutes to scan

=

Transcription…

Page 32: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Provenance

Page 33: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Text makes it much easier to research…

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Indexing

El Agheila, Africa

Near Tobruk

People

Places

Date

NarrativeText

3/17/1941

Field Marshall Erwin Rommel

Summer 1942

Field Marshall Erwin Rommel

In 1941 Rommel began his North African Campaign.

His first actions included reviewing 88mm flak guns

AfricanCoast

Events North African Campaign, 1941-1943

Commentary

Type

Followed by an audit of his troops

“This was a crucial time…”

“The movement Westwards would ultimately…”

Mark Grimsby

Interview Map

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Access points are specific to the discipline

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Jump directly to the section…

Page 37: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Search transcripts or subtitles

Page 38: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Bring video with you on the go

Page 39: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

The Venetian Dilemma Portrays the fragile urban ecology of Venice, besieged by 14 million tourists who far outnumber the local residents.

Black IsraelA vibrant portrait of pluralistic, 21st-C Jewish identities across the globe, which concludes "Judaism has no color."

Muslims in LoveHow do you find a mate when your religion doesn't permit you to date?

Page 40: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Create custom clips

• Assemble them into playlists• Each resides at a permalink—cite your clips in papers

and presentations

King’s I have a dream speech

This is the scene near the Lincoln Memorial when King gave his famous speech. There were hundreds of thousands….

Page 41: Increasing functionality and usage of video so that it may gain it’s rightful place in the academy

Let it be embedded in courses

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OPAC Interface

Embeddable Search Box

27 Major Collections Individual Titles

Discovery Services

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Bring video into journal articles, blogs, papers, PowerPoint files, and more

Music

NewspapersWebsites

Monographs

Primary Works

Journals

Video

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New understanding

• 3,000+ leading academics• 3,000+ witnesses to history • Explanations and enthusiasm• Accessible in seconds