increasing lead generation with inbound marketing prepared by esocial strategies
TRANSCRIPT
Increasing Lead Generation with Inbound Marketing
Prepared byeSocial Strategies
Camberley WoodsFounder of eSocial Strategiesesocialstrategies.com@go_social
Things I Love:• Watermelon• Naptime• 70 degree weather
What is Inbound Marketing?
INBOUND MARKETING METHODOLOGY
-Hubspot
Desire- Person begins to move from “nice to
have” to “must have” mentality
Action- Person puts desire into
action and makes a
purchase decision
THE SALES FUNNEL
Awareness & Interest- Person gains awareness of brand and
begins to express interest
The HEART of inbound marketing
is content
This leads to an action
Interest is sparked by
content
WHY IS CONTENT IMPORTANT?
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Your content will
depending on
the sales funnel!
change
TOP OF THE FUNNEL CONTENT
Purpose is to drive visits to your website (awareness stage)
This content builds your “foundation”
• Blog articles• Social Media• Downloadable
content
Notice the call-to-action
button!
EXAMPLE: BLOG
EXAMPLE: DOWNLOAD• Total Visits: 10,604• Total Leads: 4,889• First Time Leads: 2,634• Visit to Lead: 46.1%
MIDDLE OF THE FUNNEL CONTENT
Directed towards leads that are aware of your product/services and want to know more (evaluation stage)
Share with them your expertise
• Webinars• eBooks• Presentations
EXAMPLE: eBook
Total Visits: 6,137Total Leads: 4,346First Time Leads: 164Visit to Lead: 70.82%
Geared towards those who are ready to buy (purchase stage)
Audience-sensitive; can scare off anyone not in this stage
• Free trials• Demos• Discounts
BOTTOM OF THE FUNNEL CONTENT
EXAMPLE: FREE SAMPLE
Total Visits: 2,166Total Leads: 441First Time Leads: 68Visit to Lead: 20.36%
Don’t believe it?
Well, it’s been
PROVEN
68% of consumers are likely to spend time
reading content from a brand they are
interested in. –The CMA
B2B companies that blog generate
67% more leads per month than those
who do not blog. -Social Media B2B
Organic search leads have a 14.6% close rate,
while outbound marketing leads have a 1.7% close rate -Hubspot
Oh, you want more?
80% of business decision-makers (and 70% of consumers)
prefer to get company information
in a series of articles versus an advertisement. -Content Marketing Institute
90% of consumers find custom content
useful, and 78% believe that
organizations behind the content are
interested in building good
relationships. -TMG Custom Media
Now it’s your turn
example
Scarlet Oak Cabins
Backgroundo Private luxury cabins
with views located in North Georgia
o Accommodations include hot tubs, pool tables, all wood interiors, granite countertops and Internet
1Example 1
1
example
Example 2
Backgroundo Sells organic, all-natural
health and beauty products
o Love to share expertise on natural living
o Mothers are a big target market for this brand
LovEco Market
1Example 3
Backgroundo An online marketing
company that offers services such as advertising, email, social media and inbound marketing.
Site Marketing
1Example 4
Backgroundo Online shop selling
paper crafting, stamping, and scrapbooking supplies.
eMerry Moments
Questions?
You can download this presentation at-
http://go.esocialstrategies.com/SIG-lead-generation
Visit our blog for more information and downloads-
www.blog.esocialstrategies.com